Women Entrepreneurship

As we all know India has become a 2 trillion-dollar economy and very soon it will meet the growth rate in two digits. India’s growth cannot be imagined without the existence of women entrepreneurs. Entrepreneurship is a business tactic which leads to more people to be engaged in their work as a result of which they earn good money. This will eventually lead to more economically stable people in our country. Women entrepreneurs are even…

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Brand Cold Wars

One couldn’t have overlooked the bill-board cold war between Flipkart and Snapdeal. This happened when Flipkart released its new tagline- “Nahi khareeda? #Achhakiya!” The innovative reply of Snapdeal came as a virtual slap to Flipkart which stated- “Achha kiya bata diya. #Yahansekhareedo“ With the increasing rise in businesses, rival brands are fighting to get a better consumer market. To meet this, the most creative way the brands are taking cover under is- the blunt cold…

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Different theories on entrepreneurship

We usually associate the terms like market, business and profit with entrepreneurship. However it is not true. Entrepreneurship has meanings in the social, political, and knowledge spheres as well. Social Entrepreneurship Social work is to help somebody in his hour of need, usually by donating money and food, which helps only for a very short period of time. On the other hand, social entrepreneurship is to help the needy become an entrepreneur himself ie to…

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TYPES OF ENTREPRENEURSHIP

Entrepreneurship is the process of starting a business to earn a livelihood. Based upon the size, risk involved and the magnitude of profit generated, it is classified as follows: Small Business Entrepreneurship Making ladoos and selling them to earn revenue is small business entrepreneurship. Beauticians who go from one house to another to provide their services to the customers are said to run a small business. A florist shop, grocery store, food catering companies and…

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Foreign Direct Investment

Foreign Direct Investment-Governing Laws, Developments and Existing trends Foreign Direct Investment (FDI) refers to the net inflows of investment expenditure towards the acquisition of a lasting management interest usually 10% or more in an institution or an enterprise with established or developed operations in a market of the economy other than that of the investor. Foreign direct investment is a transitional catalyst that initiates the conversion of an economy from a closed economy to an…

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Entrepreneurship for engineers-V

Process of becoming an entrepreneur (continued) Till now I have written about the basic meaning of Entrepreneurship, its stages,its characteristic and its traits. Now all these things can be better understood and can easily be practically applied it is good to consider some real life examples. So here are the examples of some successful entrepreneurs who exhibited the mentioned traits: Vision: Without having a vision to make mark on mobile industry Mr. Dhirubhai Ambani wouldn’t…

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Entrepreneurship for engineers-IV

Process of becoming an Entrepreneur (continued) Now till now I have written about the basic idea of becoming an entrepreneur. Before discussing about the process of becoming a successful entrepreneur one should know that no one can provide you a magic pill for this. It is a long journey that has many ups and downs and its completion depends on many factors. Before discussing further the traits, qualities and characteristics of an entrepreneur it is…

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Entrepreneurship for engineers-III

Process of becoming an Entrepreneur Till now I have explained the basic meaning of entrepreneurship and the reasons why an engineer should also try and become an entrepreneur. So, now the process of becoming an entrepreneur is discussed. Now once you have decided that now you want to become an entrepreneur then next step is first to think about the business that you want to start. This is definitely a challenging task because today you…

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Entrepreneurship for engineers-II

Why should engineers become Entrepreneurs? Once it is clear in the previous article that what is entrepreneurship so now it is appropriate to see why engineers should become entrepreneurs. One reason is: it is a well known fact that in nearly all the engineering colleges in India 100% placements are not achieved. Most of the students either go for some courses so that they can get jobs or they have to sit idle. So, instead…

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Entrepreneurship for engineers-I

Today India needs large no. of entrepreneurs because of dearth of jobs. It is a common misconception that someone who has completed his MBA degree can only become an entrepreneur. I would say that even Engineers should try and setup their own enterprise and hence become successful entrepreneurs. This article and its subsequent parts are mainly targeted for motivating the budding engineers to think creatively and start their own businesses because it is easy for…

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