What is Business Communication

Business Communication – Why You Should Master the Skill of Communication

Introduction to Business Communication In our daily lives we spend a major part of our days communicating. We need to communicate in order to be heard and to be understood by others. In the business world the act of communication forms the basis of the workings of the system and is therefore needed to be refined and proper. Poor communications skill not only creates problems in the workspace, it also proves as a barrier for…

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leadership definition | how to become a leader

Leadership Definition | What makes a Good Leader

Definition of Leadership Leadership can be understood as the ability to instigate motivation amongst others that results in the improvement in the quality of the work. Leadership is a trait necessary for an executive to influence the attitude of the worker towards the work thereby influencing the overall efficiency of the work itself. One can define leadership as the capacity of an executive to enhance the degree of accomplishment of certain goals. Positivity, confidence, and…

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CSR Vskills

CSR Activities of Indian Companies

In the 21st Century, modern business organisations no longer work in isolation. Their activities have an effect on consumers, shareholders, suppliers, employees and the society at large. Corporations depend on the society and draw from the society in the form of roads, educated workforce, railways, electricity, water resources and land. Thus, it is their duty to contribute to the society too. Thus, the main objective of corporations is no longer profit maximization. In today’s age…

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Instagram marketing strategies

10 Effective Instagram Marketing Strategies

Instagram was founded in October 2010. In 8 years, it has grown as one of the most powerful networking engines. As on September 2018, this web-based photo sharing platform has more than 1 billion active Instagram user base, which is increasing day by day. It has more than 25 million business and more than 50% of Instagram users, who are expected to grow, follows brands. This is why even big brands like Nike, General Electric…

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New year Resolution

Ditch your New Year’s Resolutions and Do This

Ditch your New Year’s Resolutions and Do This New Year’s resolutions cannot lead to a sustainable change in behavior because they are not built in a way that motivates and transforms motivation into action and change. We must not lose weight, get to zero, exercise more, stop drinking so much and feel more gratitude. And because resolutions don’t work, they’re depressing inherently. An estimated 80% of resolutions are discontinued by February. Make New Year’s resolutions…

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Startup Funding

Startup Funding

“An entrepreneur without funding is a musician without an instrument.”  -Robert A. Rice Jr. Major problem faced by aspiring business owners, “idea exists but capital isn’t”. Today’s booming startup world, though finding is seen as an obstacle numerous contemporary methods have been adopted by entrepreneurs Recently, online lending services such as On Deck and Kabbage have become a popular alternative to traditional business loans. Speed is the advantage that these online lenders enjoy in comparison…

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Lost Cost Innovation

Low cost Innovation

Low cost Innovation is essential for India. India is a developing country and we keep on hearing this line  since decades . The reasons for being a developing country consider by the experts are : Population Explosion Limited Finance Unstable Government Lack of Resources Technology Backwardness and so on … People are the real wealth of a nation . India is enriched with or say talented people, then who is stronger in the world ?…

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Amazon-face of retail world turns 20

“Cadabra” was the magical name that Jeffrey Preston Bezos, founder of Amazon, initially wanted to give to Amazon in 1994, but was dropped off as it sounded more like “Cadaver“, especially over phone. Even “Relentless” was thought upon to be this site’s name and amazingly you can find this name ending you up at Amazon itself now. Finally ending up with “Amazon“, on the most voluminous river of the world, Jeff Bezos always knew it…

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Corporate image

A corporate image is the overall image of a corporation, firm or business in the minds of different people, such as customers, investors and employees. It is a primary and important task of the corporate department to maintain and build this image to accord with and facilitate the achievement of business objectives. Corporate image helps firms to answer questions like “who are we?” and “where are we doing?” . It also allows consumers to have their sense of belonging…

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Damn! My start-up idea exists already

“First mover isn’t what’s important—it’s the last mover. Microsoft was the last operating system, and Google was the last search engine.” Samuel Moore Walton, the founder of Wal-mart himself acknowledged that his one stop shopping centre format was based on Meijer’s innovative idea. Meijer was a giant supermarket chain at that time. However this did not deter Walton from opening a store in front of its biggest competitor. With improvisation and intelligent marketing he has…

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