marketing strategy

Marketing Strategies of Automobile Companies in India

What is Marketing Strategy? A marketing strategy is a business overall game plan by which they can attract the buyer or influence them to buy their product. Marketing strategy is basically a long term plan which contains companies marketing value proposition, objectives, information on the target customer and other high level elements. “Marketing is the marketing logic by which the business units expects to achieve it marketing objectives.” By Phillip Koetler “Choosing market targets and…

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PERSONALITY DEVELOPMENT

PERSONALITY DEVELOPMENT – A GOOD PERSONALITY IS THE KEY TO WIN AT A JOB INTERVIEW

Introduction When walking around a party you are the host of, how do you greet and deal with each guest? Is it a scripted ‘Hello, Hi, It’s so nice of you to be here’? That, yes, but is that all? Take a minute to think and you’ll realize that your mannerism changes with every individual you deal with, on a closer inspection you may even find that each guest treats each person in the room…

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What is Business Communication

Business Communication – Why You Should Master the Skill of Communication

Introduction to Business Communication In our daily lives we spend a major part of our days communicating. We need to communicate in order to be heard and to be understood by others. In the business world the act of communication forms the basis of the workings of the system and is therefore needed to be refined and proper. Poor communications skill not only creates problems in the workspace, it also proves as a barrier for…

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Stock market

Stock Market and the most effective ways of Investing

Everyone must have heard words like “SENSEX” “NIFTY” and ups and downs in the share market so now let’s look that what exactly these things mean in the world of SHARE MARKET (Stock Market). The securities contract and regulation act defines stock exchange as “An organisation or body of individuals, whether incorporated or not established for the purpose of assisting, regulating and controlling of business in buying, selling and dealing in securities”. Basically, stock exchange…

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Group dynamics 01

10 Ways to have better Group Dynamics

Understanding Group Dynamics There is no specific definition of a group. Some feel that two or more persons interacting with each other form a group. Other definitions state that for a body of persons to be perceived as a group there should be a degree of structure or permanency. In a general sense we can say that a group is a collection of people who interact with each other and perceive themselves as a single…

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leadership definition | how to become a leader

Leadership Definition | What makes a Good Leader

Definition of Leadership Leadership can be understood as the ability to instigate motivation amongst others that results in the improvement in the quality of the work. Leadership is a trait necessary for an executive to influence the attitude of the worker towards the work thereby influencing the overall efficiency of the work itself. One can define leadership as the capacity of an executive to enhance the degree of accomplishment of certain goals. Positivity, confidence, and…

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CSR Vskills

CSR Activities of Indian Companies

In the 21st Century, modern business organisations no longer work in isolation. Their activities have an effect on consumers, shareholders, suppliers, employees and the society at large. Corporations depend on the society and draw from the society in the form of roads, educated workforce, railways, electricity, water resources and land. Thus, it is their duty to contribute to the society too. Thus, the main objective of corporations is no longer profit maximization. In today’s age…

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Advertisement-Media

Techniques and Importance of Advertisement in Indian Market

What is Advertisement? Advertisement is derived from the old French from the verb advertir which later on changes to advertise which means denoting a statement calling attention to something. “A notice or an announcement in a public medium promoting a product, service, or event or publicizing a job vacancy”. It’s the dictionary meaning of advertisement. Advertisement can also be defined as “paid form of non-personal presentation and promotion of idea, goods or services by an…

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What is demonetisation effect on India

What is demonetisation effect on India

On 8th November,2016,Prime Minister Narendra Modi came out with his master stroke on corruption, counterfeit currency, terrorism and black money by announcing demonetisation and ceasing Rs. 500 and Rs. 1000 notes as a part of legal tender in India. The Reserve Bank of India manages currency in India and derives its role in currency management on the basis of the Reserve Bank of India Act, 1934. A new redesigned series of Rs 500 banknote, in…

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What is BREXIT?

What is BREXIT?

The European Union was formed with the aim of ending the frequent and bloody wars between neighbors, which culminated the 2nd World War, after which, European integration was seen as an antidote to extreme nationalism which had devastated the continent where Belgium, France, Germany, Italy, Luxembourg and Netherlands were the six founders. The European Union has developed an internal single market through a standardized system of laws that apply in all member states. It is…

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