How to make a good sales & marketing resume

Before jumping into the question, we should understand the following concepts, which will help you to create a perfect resume What is a resume? By definition, a resume is a one or two-page documents which present job applicant’s skills, experience, training and educational qualifications to job recruiter. A well-written resume is the best marketing tool to present yourself in this huge, competitive world when you are searching for the desired job in your career path.…

Why outlet stores are more successful than retail stores?

The economic turndown is adversely affecting the retail stores of various brands. A study shows that one out of about ten retail stores in shopping malls are on the verge of shutting down. Outlet stores, on the other hand are doing exceptionally well. The reasons for the same being as follows: Goods sold at outlet stores are not the latest ones Very often it does happen that the goods sold at the outlet stores are…

Sales Automation

Sales automation is a technique used by companies of today to automate the business tasks of sales department which includes contact management, information sharing, inventory monitoring, customer management, sales forecasting, order tracking , employee performance analysis etc. Sales automation software is generally the CRM software which holds the information pertaining to the customers regarding their preferences, personal information, payment history, purchase history etc. CRM is the central repository of data which holds all the important…

How Monopsony exploitation exists in Modern economy?

Monopsony exploitation finds its place where either one buyer with large number of sellers exists or one seller with large number of buyers exists. Such situation also exist in labour market where there is only one employer and thousands of people are looking for getting employed and this gives him some power to exploit workers. He can exploit by hiring workers at lower wages as workers cannot resist taking up the job as they don’t…

Steps – Effective Introduction of the Product

Steps to Ensure an Effective Introduction of the Product NECESSITY OF THE PRODUCT As the old adage goes ‘’necessity is the mother of invention’’. The same aphorism applies here as well. If one wants to bring a new product in the market he needs to identify its utility. An attractive and ingratiating product is of no use unless it fulfills any purpose. PRICE OF THE PRODUCT The expensive product will have a less demand. A…

Obligations of a Skillful Sales Personnel

A successful sales person bridges the gap between the prospective customer and his desired product but that is not the only thing that proves his agility as a successful sales person. It is not always necessary that the individual will always be cognizant about a particular product that falls under his specifications.There is a vast prevalence of alike products in the market which the consumer is not privy of and the effective novice brands which…