With the objective of contributing to the company’s profit, increasing sales volume, and long-term growth of an organization, sales management acts as one of the most important functions in a commercial and business enterprise. It not only helps meet the increasing competition but also helps provide improved methods of distribution to reduce cost and increase profits. So, in this blog, we’ll look at the scope and career opportunities in sales management in 2022. Sales management jobs can be found at every level of salary, designation, responsibility, and it has such tremendous scope that there is no shortage of opportunities for people who know how to negotiate and sell things. Sales management is one of the most social professions that one can choose which makes it a great field for one to grow his/her professional network. Thus, in 2022 a job in sales can help you learn best practices for networking, managing relationships, and developing an excellent reputation.
In order to enter into this field as a professional one has to typically have a bachelor’s degree. However, a master’s degree is also sometimes required for advanced positions. Subsequently, fields such as economics, mathematics, management, statistics, and engineering provide you with the requisite understanding of this field. So, let’s discuss more the skills required, learning objectives, and the roles and responsibilities of sales management professionals.
In order to become a proficient sales manager, it is advised for you to possess the following skills and abilities-
- Business knowledge
- Technical skills
- Negotiation ability
- Knowledge of sales planning
- Ability to build relationships
- Communication skills
Learning sales management enables you in-
- Developing a plan for the organization, staffing and training of a sales force.
- Knowing the difference between the skills needed for selling and sales management.
- Developing an effective sales compensation plan.
- Evaluating the performance of a sales person.
- Identifying the key factors in establishment and maintainence of high morale in the sales force.
- Demonstrating a better understanding of major marketing concepts in using proper business communications methods.
- Organizing the sales territories in order to maximize selling effectiveness.
- Evaluating sales and sales management tactics in relation to the current legal standards of practice.
- Demonstrating the ability to use online resources in order to research and prepare written and oral assignments.
Roles and Responsibilities
The duty of a sales management professional is to-
- Manage organizational sales using a business plan that covers sales, expense controls, and revenue.
- Set individual sales targets with the sales team.
- Track the sales goals and report results as required.
- Promote the organization and its products.
- Understand the ideal customers and find out how they relate to your products.
- Meet the planned sales goals.
- Oversee the performance and activities of the sales team.
- Coordinate with marketing team on lead generation.
- Develop the sales team through motivation, and product knowledge education.
With good communication skills and strategic thinking, candidates from any background with technical knowledge, ability to build relationships, leadership qualities, and interest in sales and marketing can opt for a job profile in this field. For your ease, we have listed below the upcoming career opportunities in the sales management sector-
Sales managers primarily focus on attaining higher sales goals and targets and therefore have a vital role in deciding the future course of a company. Moreover, sales professionals require excellent skills to preach a person so being good at negotiation and communication skills will help you attain a high position in an organization.
Average Salary: ₹5,04,192
Business developers are at the front of the company and have the dedication to creating and applying an effective sales strategy. Subsequently, their major goal is to drive sustainable financial growth by boosting sales and building strong relationships with clients.
Average salary: ₹9,60,000
Real Estate Managers
Real estate managers are responsible for overseeing the operational aspects of properties. Thus, they supervise maintenance workers, prepare financial statements, and negotiate contractor, supplier, as well as vendor contracts along with the determination of rental income rates.
Average salary: ₹8,00,485
Marketing managers simply focus on the practical application of marketing orientation, methods, and techniques inside organizations, enterprises, and on the firm’s marketing resources and activities’ management.
Average salary: ₹6,50,000
Telemarketing professionals are those who work in call centers and conduct their businesses over the phone. Thus, they work on the principle of turning a call into a sale. Their work also includes gathering information and contacts from potential clients and responding to incoming requests for information. Thus, people with good communication skills and confidence are the ideal candidates for this job.
Average Salary: ₹2,95,000
Marketing Project Managers
Marketing project managers are responsible for the purpose of overseeing marketing and advertising-related projects. Their basic job duties include planning a campaign, collaborating with the director on the direction of the campaign, and overseeing the team of advertising and marketing professionals.
Brand managers analyze how a brand is perceived in the market currently and then proceed to plan how the brand should actually be perceived in order to achieve its goals and objectives and continue ensuring that the brand is being perceived as planned and secure its goals.
Average salary: ₹13,94,902
So, we’ve discussed almost all the upcoming career opportunities in sales management in 2022. Hopefully, this will help the interested candidates analyze their job interests in this field and find out which profile suits them best. So, if you are also looking for better job opportunities in sales and marketing then you can opt for the careers mentioned above.
How to prepare?
Once, you have made up your mind to enter into this field, all you need to do is to follow an appropriate route to reach your goal. The initial stage is to complete your school-level education followed by taking a bachelor’s degree or in some cases, a master’s degree in commerce or management-related field. The next step is to upskill yourself by involving in certification courses relevant to sales, marketing, and management. These certifications help in validating your skills and knowledge of the field whenever you apply for a job.
Don’t worry about where to get a certification from, as we at Vskills provide you with government certification programs and practice tests to help you keep a check on your performance. Thus, you can refer to the following tutorial to understand in detail the certification programs on sales management offered by Vskills. Alongside, you can try out the practice tests in order to test your level of preparation and analyze your performance at each step.