Why should I take Marketing Manager certification?

This Vskills Certified Marketing Mangement certification will teach you important & crucial concepts in marketing management. Learn to analyse & assess market opportunities, create customer value and develop customer relationship by effectively applying marketing management theories and practices. You will also learn how marketing serves as a key element in an organization’s strategy.

Study & Learn

Core Concepts in Marketing
Developing Marketing Strategies and Plans
Capturing Marketing Insights
Connecting With Customers
Analysing Consumer Markets & Business Markets
Identifying Market Segments and Targets
Building Strong Brands & Setting Product Strategy
E-Commerce Marketing Practices
Delivering Value & Shaping The Market Offerings

How will I benefit from Marketing Manager certification?

This course is designed to teach you necessary skills and knowledge required in managing the marketing functions within a business. Vskills Certified Marketing Manager finds employment in Banks, Private companies, MNCs, Corporates, and marketing agencies or marketing departments of various companies. Companies specializing in

Companies specializing in marketing of products or services constantly hire skilled marketing managers. Various public and private companies also need marketing managers for their marketing departments. The course is ideal for any business professional, entrepreneur or marketer looking to improve their business and marketing skills.

Companies that hire Marketing Manager

Cipla Ltd., Titan, Zuari Cement, Kirloskar, Adecco India

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TABLE OF CONTENT

Introduction To Marketing Management

Defining Marketing for the 21st Century
Core Concepts in Marketing
Marketing Environment
Company Orientation towards Market Place
The Holistic Marketing Concept
Difference between Sales & Marketing

Developing Marketing Strategies And Plans

Mission Statement
The Market
Competition - Direct and indirect
Sample Marketing Plan Outline

Capturing Marketing Insights

Marketing Information Systems
Analysing the Macro environment
Marketing Research
Measuring Marketing Productivity
Forecasting and Demand Measurement
Marketing Mix Modelling

Connecting With Customers

Creating Customer Value, Satisfaction, and Loyalty
Maximizing Customer Lifetime Value
Cultivating Customer Relationships
Customer Database and Marketing

Analysing Consumer Markets

Factors influencing consumer behaviour
Major Psychological Processes
Buying Decision Process

Analysing Business Markets

Organisational Buying
Business Buying Decision Process
Procurement Process
Managing B2B Customer Relationships

Identifying Market Segments And Targets

Levels of Market Segmentation
Approaches to Segmenting Markets
Market Targeting

Building Strong Brands

Measuring Sources of Brand Equity
Brand Image
Key Success Criteria
The Brand Value Chain

Developing A Brand Equity Measurement System

Brand Audit
Brand Equity Management System

Shaping The Market Offerings

Setting Product Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs
The Business Name
Promotion
Customer service

Delivering Value

Designing and Managing Integrated Marketing Channels
Role of Marketing Channels
Analyzing Customers’ Desired Service Output Levels
Identifying Major Channel Alternatives
Managing Retailing, Wholesaling, and Logistics
Channel Integration and Systems
The New Competition in Retailing
Legal and Ethical Issues in Channel Relations
The Value Chain
Value Delivery—Companies’ Requirement

E-Commerce Marketing Practices

Pure-Click Companies
Brick-and-Click Companies
M-Commerce

Communicating Value

Integrated Marketing Communications
Managing Personal Communications
Word of Mouth
Personal Selling and Sales Force

Certified Marketing Manager

How It Works

Test Details