Why should I take Marketing Manager certification?
This Vskills Certified Marketing Mangement certification will teach you important & crucial concepts in marketing management. Learn to analyse & assess market opportunities, create customer value and develop customer relationship by effectively applying marketing management theories and practices. You will also learn how marketing serves as a key element in an organization’s strategy.
Study & Learn
- Core Concepts in Marketing
- Developing Marketing Strategies and Plans
- Capturing Marketing Insights
- Connecting With Customers
- Analysing Consumer Markets & Business Markets
- Identifying Market Segments and Targets
- Building Strong Brands & Setting Product Strategy
- E-Commerce Marketing Practices
- Delivering Value & Shaping The Market Offerings
How will I benefit from Marketing Manager certification?
This course is designed to teach you necessary skills and knowledge required in managing the marketing functions within a business. Vskills Certified Marketing Manager finds employment in Banks, Private companies, MNCs, Corporates, and marketing agencies or marketing departments of various companies. Companies specializing in
Companies specializing in marketing of products or services constantly hire skilled marketing managers. Various public and private companies also need marketing managers for their marketing departments. The course is ideal for any business professional, entrepreneur or marketer looking to improve their business and marketing skills.
Companies that hire Marketing Manager
Cipla Ltd., Titan, Zuari Cement, Kirloskar, Adecco India
Marketing Manager Table of Contents
https://www.vskills.in/certification/certified-marketing-manager-table-of-contents
Marketing Manager Sample Questions
https://www.vskills.in/certification/certified-marketing-manager-sample-questions
Marketing Manager Tutorial
http://vskills.in/certification/tutorial/marketing/marketing-manager/certified-marketing-manager/
Marketing Manager Mock Test
http://www.vskills.in/practice/quiz/marketing-manager
Marketing Manager Interview Questions
https://www.vskills.in/interview-questions/sales-marketing-interview-questions/marketing-interview-questions
Apply for Marketing Manager Certification
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TABLE OF CONTENT
Introduction To Marketing Management
- Defining Marketing for the 21st Century
- Core Concepts in Marketing
- Marketing Environment
- Company Orientation towards Market Place
- The Holistic Marketing Concept
- Difference between Sales & Marketing
Developing Marketing Strategies And Plans
- Mission Statement
- The Market
- Competition - Direct and indirect
- Sample Marketing Plan Outline
Capturing Marketing Insights
- Marketing Information Systems
- Analysing the Macro environment
- Marketing Research
- Measuring Marketing Productivity
- Forecasting and Demand Measurement
- Marketing Mix Modelling
Connecting With Customers
- Creating Customer Value, Satisfaction, and Loyalty
- Maximizing Customer Lifetime Value
- Cultivating Customer Relationships
- Customer Database and Marketing
Analysing Consumer Markets
- Factors influencing consumer behaviour
- Major Psychological Processes
- Buying Decision Process
Analysing Business Markets
- Organisational Buying
- Business Buying Decision Process
- Procurement Process
- Managing B2B Customer Relationships
Identifying Market Segments And Targets
- Levels of Market Segmentation
- Approaches to Segmenting Markets
- Market Targeting
Building Strong Brands
- Measuring Sources of Brand Equity
- Brand Image
- Key Success Criteria
- The Brand Value Chain
Developing A Brand Equity Measurement System
- Brand Audit
- Brand Equity Management System
Shaping The Market Offerings
- Setting Product Strategy
- Designing and Managing Services
- Developing Pricing Strategies and Programs
- The Business Name
- Promotion
- Customer service
Delivering Value
- Designing and Managing Integrated Marketing Channels
- Role of Marketing Channels
- Analyzing Customers’ Desired Service Output Levels
- Identifying Major Channel Alternatives
- Managing Retailing, Wholesaling, and Logistics
- Channel Integration and Systems
- The New Competition in Retailing
- Legal and Ethical Issues in Channel Relations
- The Value Chain
- Value Delivery—Companies’ Requirement
E-Commerce Marketing Practices
- Pure-Click Companies
- Brick-and-Click Companies
- M-Commerce
Communicating Value
- Integrated Marketing Communications
- Managing Personal Communications
- Word of Mouth
- Personal Selling and Sales Force