Marketing Manager

Are looking for a job as a Marketing Manager? If yes, then do check out these Interview Questions and answers in Marketing Management to prepare for the next job Interview.

Here are some top skills you should have as a Marketing professional.

  • Relationship builder
  • Storyteller
  • Adaptable
  • Innovative


Q.1 Tell me about a time when you had to work with a difficult colleague. What did you do to build the relationship?
In my previous role, I worked with someone who had a particularly hard time communicating. I made a point to sync up with them outside of presentations – meeting them for lunch, organizing brainstorms beyond what was originally scoped for – until we finally got on the same page. It helped cut back on future rounds of creative presentations and ended up developing our partnership further.
Q.2 Tell me something about 4 P's of marketing.
The 4 Ps of marketing are product, pricing, location, and promotion. These are the essential components that must be brought together in order to properly cultivate and promote a brand's unique value and make it stand out from the crowd.
Q.3 What is the difference between marketing and selling?
The term "selling" refers to the process of making things and then selling them to buyers. Marketing is the process of identifying and fulfilling people's/needs. customer's. Selling is centered on the seller's wants and requirements. Marketing, on the other hand, is focused on the consumer's wants and needs.
Q.4 Tell me something about PLC (Product life cycle).
The term "product life cycle" refers to the time between when a product is launched to the market and when it is taken off the shelves. A product's life cycle is divided into four stages: introduction, growth, maturity, and decline.
Q.5 What are the keys to marketing success?

The keys to marketing success are:

  • Budgeting.
  • Targeting.
  • Analyzing the Competition.
  • Working Your Customer Base.
  • Development of Objectives.
Q.6 Explain the Levels of Market Segmentation.

The four bases of market segmentation are:

  • Demographic segmentation
  • Psychographic segmentation
  • Behavioral segmentation
  • Geographic segmentation
Q.7 What is Market Targeting?
The act of picking the target market from the total market is known as market targeting. The target market is a group or groups of buyers that the company want to serve or for whom a product is developed, a price is determined, promotion efforts are made, and a distribution network is established.
Q.8 Define Personal Selling.
Personal selling, often known as face-to-face selling, is when a salesperson attempts to persuade a consumer to purchase a product. It's a sales technique in which a salesperson uses his or her skills and abilities to try to close a deal.
Q.9 Explain Brand Equity Management System.
Brand equity is defined, and a complete framework for understanding and influencing customer behaviour is given, incorporating contemporary theoretical breakthroughs and managerial techniques. This framework explains the causes and outcomes of brand equity, as well as tactical instructions for building, measuring, and managing brand equity, as detailed in other sections of the paper.
Q.10 What is Brand Audit?
A brand audit is a checkup that assesses your brand's market position, strengths and shortcomings, and ways to improve it. Three areas should be examined during a brand audit: Internal branding encompasses your company's brand values, mission, and culture.
Q.11 Mention the various components of Marketing Management?

We can categorise marketing management components as -

  • The mission and objectives of the organisation are found at the corporate level.
  • Non-marketing and marketing institutions are included at this functional level.
  • Level of marketing: Situation analysis, objectives, strategy, implementation, budget, and evaluation are all included.
  • Product, distribution, promotion, and price make up the marketing mix.
Q.12 What were the different Marketing approaches previously?
Previously, three marketing strategies were used: Production orientation: A company that focuses on production specializes in producing the majority of the services and goods it offers without regard for quality. Product orientation: A company that focuses on product orientation is primarily concerned with product quality. Selling orientation: A sales orientation organisation focuses primarily on selling or marketing a specific product, rather than finding new consumer desires.
Q.13 Explain Service Marketing.
The marketing of services is referred to as service marketing. It's not the same with tangible goods. When comparing services to goods, not all products are entirely goods or services.
Q.14 Explain what is a Service.
The term "service" can be defined as "the use of a service that is not independent from the purchase of that service. Since a service cannot be touched, seen, heard, tasted, or scented, it cannot be touched, seen, heard, tasted, or smelled. The use of a service is essentially subjective, which means that if several individuals use it, each of them will have a different experience.
Q.15 What are the current Marketing methodologies?
There are four types of marketing tactics now being used: Customer pleasure is the primary focus of relationship marketing. The relationship between suppliers and customers is given top priority. Business marketing is different from consumer marketing in that it focuses on industrial commodities rather than consumer ones. Promotion, advertising, and other marketing strategies are employed. Social marketing is a type of marketing that focuses on promoting a product using social media, such as Facebook and Twitter.
Q.16 What is the purpose of an International Marketing Strategy?
It entails the company making many marketing decisions across multiple countries. There are numerous reasons to enter an international market, the most important of which is the size and diversification of the industry. There are also other reasons to shun overseas markets, including excessive red tape, trade obstacles, and transportation challenges. Exporting, licensing, joint ventures, direct investment, U.S. commercial centres, trade intermediaries, and alliances are the steps of becoming worldwide.
Q.17 What is marketing communication?
The efforts undertaken by the seller to deliver his message to his buyers and have them accept it in retrievable form are known as marketing communication. Persuasion is the most important aspect of the communication process. It is entirely focused on achieving a specific goal. It's not a haphazard Endeavour. Each of its tools has its own set of complexities and opportunities, justifying management expertise.
Q.18 What are the many kinds of market research?

There are several types of marketing research:

  • Field research is a type of research that is conducted for a specific objective.
  • Desk research is usually done for one purpose at first, but it is progressively used to promote another goal.
  • Exploratory research is a type of research that looks into a hypothesis.
  • Predictive research: This form of study aims to foresee any future events.
  • Conclusive research is conducted in order to reach a conclusion on a research procedure.
Q.19 What is Real-Time Marketing and How Does It Work? What made it so significant?
Real-time marketing is described as marketing to a customer at a certain time and location. It's the type of marketing that looks for the best deal for a specific customer. Customer relationship management (CRM) solutions in major corporations have resulted in real-time marketing. Real-time marketing has evolved into a major solution for vendors and mature customers. Real-time marketing products had to be rebranded to reflect a more comprehensive understanding of corporate interaction decision management.
Q.20 What is Interruption Marketing?
Interruption marketing is defined as the use of advertising, public relations, and sales to promote a product. It is not always appropriate and varies from company to firm. Because interruption marketing is primarily focused on sales, it is the greatest option for a company with limited advertising budgets and a desire for quick results. However, it is not always regarded as a successful marketing strategy.
Q.21 What is the difference between permission marketing and interrupt marketing?
Permission marketing differs significantly from interruption marketing. Customers are finding permission marketing on their own thanks to SEO, social media, and content. It emphasizes on building long-term relationships with clients, which is always beneficial in the long run, whereas interruption marketing focuses on making rapid sales with no consideration for building long-term relationships with customers. It simply focuses on pushing the product through advertising, promotion, and other ways in order to achieve speedy results.
Q.22 Explain diversity marketing?
This style of marketing focuses on developing efficient communication strategies and interacting with each of the market's various groupings. Diversity marketing understands the relevance of cultural programming and addresses the consumers accordingly because different consumer groups have varied experiences in different cultural and social circumstances. Different cultural programmes, tastes, values, expectations, beliefs, modes of contact, modes of entertainment, and lifestyle choices of these groups differ from those of others, necessitating the development of customised marketing techniques.
Q.23 What is ethical marketing? Explain in brief.
Ethical marketing refers to the consideration of marketing ethics during the marketing process. In a nutshell, it is the philosophical investigation of specific marketing difficulties that involve moral judgments from a moral stance. As a result, the corporate world becomes considerably more socially and culturally responsible. Its existence is also extremely useful to society. It should be included in business ethics because it is so important to any business strategy. It provides benefits to its consumers that other businesses are unaware of.
Q.24 What is segmented market?
Segmenting the market entails segmenting customers and businesses so that each segment's demands may be identified and met appropriately. The benefit is that the product does not have to be sold to all sectors of the market; instead, a specific section can be targeted based on their needs.
Q.25 What are the steps of segmentation marketing?

There are two steps to market segmentation:

  • The first stage is to identify and classify people into segments, which are homogeneous groups of people.
  • The next stage is to determine which of these segments are potential target markets.
Q.26 What are the objective of segmentation analysis?

The objectives of segmentation analysis include -

  • To reduce the risk of making decisions on how, who, when, and where a product, service, or brand should be marketed.
  • To increase marketing efficiency by focusing efforts on a certain segment in a way that is consistent with the characteristics of that group.
Q.27 What kind of innovative marketing strategy would you use or implement to boost an organizations output?
The only purpose of asking this question is to assess the efficiency of the candidate with reference to innovations and trends in the marketing field. Interviewer is looking for any kind of innovative marketing tactics apart from the usual, how well versed you are in implementing the current tactics, your confidence in executing new strategies etc. Sample Answer - You should begin by saying that - "I am glad and excited about the prospect of creating an experiential marketing campaign, to activate the brand in the wild, where our customers are. I have researched about a variety of marketing activations, like when a vegetable company brought branded trucks to a festival and served vegetable snacks to health-conscious consumers. This helped in direct branding and created a great impact on the customer.
Q.28 What are the two major segmentation strategies followed by the marketing organizations?

The two tactics that were used:

  • Concentration approach: This type of segmentation strategy focuses on a specific market segment and sets prices and other parameters accordingly. Mercedes-Benz, for example, has opted to focus on the luxury part of the automobile industry.
  • Multi-segmentation approach: This type of segmentation strategy focuses on multiple market segments. They create various marketing campaigns for different market sectors.
Q.29 Let us suppose a customer gave a negative review on one of the social media sites. How would you respond in this case?
The interviewer wishes to understand how you would deals with a negative press. Given any marketing strategy negative press is something any marketing manager has to take into account and have a plan to deal with it. An interviewer is looking for the following aspects in your answer - 1. How comfortable you are discussing about an issue of negative attention? 2. How do you plan to convert negative attention to positive branding? 3. How do you approach an adverse situation as an opportunity or a setback? Sample Answer - Given the opportunity as a representative of the organization I would to like address the customer in a respectful and holistic manner, and thereby assuring the customer that the brand feels accountable to make him happy and discuss how we can best accomplish a better relationship between the customer and the brand.
Q.30 What are various kind of influences which affects consumer behaviour?

There are a variety of influences, including -

  • Market options, demographics, and complexity are all situational influences.
  • Cultural and social class reference groups are examples of external influences.
  • Internal processes and factors - Motivation, learning/socialization, personality, attitudes, and lifestyle are all psychological characteristics.
  • Recognize needs, search for information, evaluate alternatives, make a purchase, and follow up on the transaction.
Q.31 How do you assess the impact of a campaign in case of a successfully marketed product?
The interviewer wants to understand your methods of measuring and quantifying success with data. You re required to point out ways of measuring customer awareness online and offline and how well they demonstrate interest in quantifying data. Sample Answer - Our team tracked the highlighting of our product throughout the conference to see how many people attending the conference engaged with the product. We also tracked the hits to our website, as well as attendance at the giveaways. Also we developed metrics to compute the sales after the conference, by specifying on social media other channels like email, blogs, tweets etc.
Q.32 What is test marketing?
In a marketing plan, test marketing is used to test the many variables, such as the elements of the product. It forecasts the introduction of the entire marketing programme, albeit only on a restricted scale. In a nutshell, it is the final phase before the product is made available to the public.
Q.33 Share your experience about a campaign that you conducted which was not successful?
There is no chance that someone has not come across any kind of failure ever, so it is better to share your experience and what you learnt from it. The question has been designed to how you would deal with such failures. Sample Answer - We conducted a campaign and the research done after interpreted that our sense of who the customer was inaccurate, and the true customer should be targeted differently. After which revisited our plans and policies, adjusted our marketing language and targeted differently using ads and promotional campaign for better success the next time.
Q.34 Mention the various steps of a new product development process?

Some of the steps that are taken:

  • Inventing fresh product concepts
  • Go over your options.
  • Investigate and evaluate
  • Development of technical and marketing aspects
  • Production planning
  • Marketing strategy
  • Marketing research
  • Commercialization
Q.35 Let us suppose you have been charged with the task of creating a new branding campaign for a product which has not been doing well. How will you start the process?
Given the situation the interviewer wants to understand what steps you will take to change the course of the brand. The recruiter focuses on whether you see the opportunity to rebrand as an interesting challenge and the creative ideas to execute the same. In my previous profile, I joined a team that had a brand which released faulty products and accumulated negative associations with customers. After which out team rebranded by creating a bright and cheery new logo that indicated change in the product. We acknowledged the customers that any product issues have been reformulated, which was communicated throughout the rebrand. After which ye customers gave us a chance, expressed their satisfaction with friends and the new brand became a success.
Q.36 What Is False Advertising?
False advertising is when a firm or a brand makes false assertions to market items and boost profit margins. Deception is used in such adverts to influence consumers. Consumers' right to know is entirely violated by such commercials, which are illegal in several nations. Still, finding legal ways to deceive people has become a trend.
Q.37 Explain Customer service.
Customer service is the assistance you provide to your consumers before, during, and after they purchase and utilise your products or services in order to make their experience with you as simple and joyful as possible. If you want to keep clients and expand your business, you need to provide exceptional customer service.
Q.38 What is M-Commerce?
Mobile commerce, sometimes referred to as m-commerce or mcommerce, is the use of wireless handheld devices such as cellphones and tablets to conduct online commercial transactions such as product purchase and sale, online banking, and bill payment. The use of mobile commerce is on the rise.
Q.39 Explain the benefits of branding to product and service marketers.

A marketer's primary responsibility is branding. It provides the following benefits to marketers:

(i) It allows for product differentiation marking.

(ii) Assists in the development of advertising and display programmes.

(iii) Differential pricing.

(iv) Ease of launching new items.

Q.40 What is the societal concept of marketing?
Marketing as a societal notion is an extension of marketing as a concept. It considers the social, ethical, and environmental aspects of marketing in addition to customer happiness.
Q.41 A product is a collection of utilities. Do you agree with me? Comment.
Yes, a product is a collection of utilities that is acquired because of its ability to meet a specific demand. A customer purchases a product or service because of what it accomplishes for her or the benefits it brings. There are three types of benefits that it can provide to a customer: I functional benefits, (ii) psychological benefits, and (iii) social benefits, for example, the purchase of a motorcycle provides functional utility of transportation while also satisfying the need for prestige and esteem, and providing social benefit through group acceptance.
Q.42 What are industrial products?
Industrial products are those that are used as inputs in the production of other goods, such as raw materials, engines, tools, lubricants, and so on.
Q.43 Why do we say products are made up of both tangible and intangible characteristics?
In marketing, a product is a collection of tangible and intangible features that may be exchanged for a monetary value and satisfy client wants. In addition to physical goods, the definition of product includes services, ideas, people, and locations. As a result, a product can be described as anything that can be sold in a market to fulfill a need or need. It is presented with the purpose of attracting attention, acquiring, using, or consuming it.
Q.44 What exactly is the marketing strategy? What role does it play in efficient product and service marketing?

The focus on the satisfaction of consumers' needs is the cornerstone to any company's success in the market, according to the marketing orientation. All decisions in the company are made with the consumer in mind; for example, what product will be manufactured, with what characteristics and at what price will it be sold, or where will it be sold will be determined by what the customer wants. The following marketing concepts aid in the effective marketing of goods and services.

(i) Identification of market or customer who is chosen as the target of

(ii) Understanding the needs and wants of customers in the target market.

(iii) Development of products or services for satisfying the needs of the target market.

(iv) Satisfying the needs of the target market better than the competitors.

(v) Doing all this at a profit.

Q.45 What role does branding play in product differentiation? Is it beneficial to the marketing of goods and services? Explain.
Branding aids in the differentiation of a company's products from those of its competitors. This aids the company in securing and controlling the market for its goods. It would be extremely difficult for marketers to distinguish their products from competitors if they were marketed under generic labels. As a result, most marketers give their product a name, which aids in recognising and distinguishing their products from those of their competitors. Branding is the process of giving a product a name, a sign, a symbol, or other identifier.
Q.46 What do you mean by ‘Channels of distribution’?
People, institutions, merchants, and government officials involved in the distribution of products and services are referred to as "Channels of Distribution." The term "channels of distribution" refers to a group of companies and persons who assume ownership, or aid in the transfer of title, to certain commodities or services as they go from producers to consumers. Distribution channels smooth the flow of products by providing utilities of possession, location, and time. They make it easier for products to move by removing obstacles.
Q.47 How to Maximizing Customer Lifetime Value?
Enhance the Onboarding Procedure Offer Customers Value-Packed Content to Keep Them Engaged Offer for High-End Customer Service Omni-Channel Support is available 24 hours a day, 7 days a week. Create a knowledge base. Pay Attention to Your Clients - Collect useful feedback
Q.48 What are the Factors influencing consumer behaviour?

The factors influencing consumer behaviour are:

  • Psychological issues (motivation, perception, learning, beliefs and attitudes)
  • Personalized (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
  • A social situation (reference groups, family, roles and status) It is cultural (culture, subculture, social class system).
Q.49 Explain what is Organisational Buying.
The process by which formal organisations determine the need for acquired items and services, as well as discover, assess, and select among alternative brands and suppliers, is known as organisation buying. Products ranging from very complicated machinery to minor components are purchased by businesses.
Q.50 What is Customer Lifetime Value?
Client lifetime value (CLV) refers to the total amount of money a customer is expected to spend in your business or on your products over the course of their lifetime.
Q.51 What is B2B customer relationships?
Business to Business Customer Relationship Management (B2B CRM) refers to the systems, technology, strategies, and processes that assist B2B organisations manage their connections with current and potential customers. B2B CRM can assist B2B businesses in better understanding their clients' requirements.
Q.52 What is integrated marketing communications?
Integrated marketing communications is the process of sending a consistent message to customers across several channels to increase their interest in a company's products and services.
Q.53 Explain the marketing mix model.
Marketing mix models calculate the sales impact of various marketing activities and estimate their efficacy and ROI. Optimization can help you chart a course for the future by demonstrating how to manage marketing strategies, budgets, channels, and pricing methods to get the most out of your marketing dollars. Marketing Mix Modeling assists brand managers in determining the best mix of advertising media and making better business decisions in terms of marketing budget allocation and media planning.
Q.54 What is direct marketing?
The use of consumer-direct (CD) channels to reach and deliver goods and services to customers without the need of marketing middlemen is known as direct marketing.
Q.55 Explain the benefits of direct marketing.
It aids in the development of new client relationships. Try out your goods or service to see how appealing it is. It will inform you which marketing strategies are most effective in reaching your target market. It provides clients with engaging content that they may share with others. It enhances your sales
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