Marketing and Psychology – part 3

The remaining types of affluent consumers:being the humble charitable type and the kind of people who are mixture of all the above but in different and definite proportions. An appropriate method to spot customers of the former would be to come with plans that is equally extravagant but definitely not so obvious to the public eye.For eg: The Business Development Team team could promote the bestowals of mementos or personal letters of appreciation from esteemed and…

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Marketing and Psychology part-2

As discussed in the previous article,behavioral patterns could very well be taken into study to form the base for a marketing strategy.The Business Development Team could work on an idea to differentiate and target the different types of “well off consumers” based on their characteristics(Refer previous article – http://vskills.in/certification/blog/marketing-and-psychology-1/). For eg: A simple questionnaire could be handed over to the consumers after  making significant efforts to establish a sense of importance to the questionnaire thus…

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Marketing and Psychology part -1

Consumers are classified based on their purchasing capacities which as one would expect boil down to their purchasing capacities. Generally classified in layman terms The Rich and The average middle-class man.This series of articles aims to focus on how a market regardless of the product it aims to sell,could focus on the behavior and psychological patterns of the consumer.Lets focus first on how a market could sell its product to a significantly well off consumer.They…

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Three steps for preparing team members for delegation

1. Clearly communicate the key points Talk to the person to whom you’re delegating the responsibility. Let him or her know All you can about the delegated responsibility (the results and standards expected, and any related tasks involved) Any limitations on time and expense, deadlines, etc. Which decisions and actions he or she can make on his or her own and when to come to you for advice or approval. 2. Inform others Make sure…

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Entrepreneurship

An entrepreneur is the one who undertakes innovations, introduces new things to transform innovations into economic goods. One of the most evident forms of entrepreneurship is that of a start-up which may extend to include social and political forms of entrepreneurial activity. The entrepreneurial activities may substantially differ depending on the type of organization and functioning of the organisation. Entrepreneurship assists in creating new job opportunities which may range in scale from solo projects to…

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