Channels Of Distribution

Distribution of products constitutes an important element of marketing mix of a firm. It involves activities that are necessary to transfer ownership of goods to customers and also making goods available at the right time and place. According to  Stanton, “A distribution channel consists of the set of people and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user“.  It includes both…

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Exit Businessmen, Enter Entrepreneurs

Businessman and Entrepreneur are two terms that are often used interchangeably by people, however we see that the word entrepreneur has a more positive perception attached to it as compared to businessman. Both, a businessman and an entrepreneur, start new ventures to create utilities and earn profits, and in that process they create jobs, solve problems of the customers and help the economy develop as a whole. The main distinguishing factor between a businessman and…

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India’s low rank in ease of doing business

India is ranked very low when it comes to the ease of doing business. It is truly very difficult to start a business in India. We need more entrepreneurers to achieve rapid economic growth. But there are very little incentives to encourage potential entrepreneurs to think of starting a business. Even if a business is set up it is very difficult to sustain it and keep up in the market. India is ranked very low…

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Service Sectors in India

Delivering India’s Service Excellence to the World India’s Service Sector is playing a pivotal role in the growth of Indian Economy and employment generation. Over the years, Service Exports has constantly been giving trade surplus for India. India marks its position Globally by the ranked 6th Largest exporter (3.3% of World Exports) and 7th Largest importer (3.1% of world imports) in commercial trade services. The service sector in India emerges as a significant player in…

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Skill India Report Analysis

A developed India by 2020, or even earlier, is not a dream. It need not be a mere vision in the minds of many Indians. It is a mission we can all take up  and succeed. Dr. APJ Abdul Kalam, a visionary and former President of India The Growth of Nation depends upon people participation in social, cultural and economic activities. India as a developing nation marks advantage of demographic dividend of 65% of human…

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Blue Revolution

Inland aquaculture, being an important economic sector in India, plays a vital role in providing food security throughout the world. Inland fisheries serve to ensure proteins, essential fats and micronutrients to the people. This sector is also known for providing various employment opportunities, such as commercial and subsistence fishing opportunities, to millions of people. India has a huge potential in this sector as it has been provided with wide array of natural resources for developing…

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Startup Basics

We all know that startups are on a rise. It’s because as the times are changing, more people want to be their own boss rather than follow someone else’s orders. But becoming an entrepreneur and starting your own venture from scratch is not such an easy task. So, if you’re planning a start up, then these basics might be of help to you! Understand the potential customer’s needs – This is the foremost thing to…

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How to Make Most of Your Time

Time is a tool which can be manipulated, divided, shared and saved. It is in our hands how we make the most of it. It is our most valuable resource. If we learn how to control and use it wisely, we will maximize our output in all spheres of our life. Here are some ways to make most of your day: 1. Make Time to Plan Use 30 minutes a day to plan how you…

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Importance of Relationship Marketing

Relationship Marketing plays an important role in increasing the sales of a firm. It lays emphasis on improving the relationship of companies with their customers so that customers help them in increasing the sales of the firm. Before I explain you further about Relationship Marketing let I define you the term:- ” Relationship Marketing is a type of Marketing where the companies use various marketing strategies and marketing policies that directs in the satisfaction of…

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Women Entrepreneurship – Kriti Chouhan

In the words of Dr. APJ Abdul Kalam “empowering women is a prerequisite for creating a good nation, when women are empowered, society with stability is assured. Empowerment of women is essential as their thoughts and their value systems lead to the development of a good family, good society and ultimately a good nation.” Women entrepreneurship has been recognised as an important source of economic growth. Women entrepreneurs create new jobs for themselves and others…

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