Creating an observable Presence for Your Business
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Certainly, You’ve got choices in how you attach a particular business process to a social object: You may…
Growing Importance of Rural Marketing
Rural markets are tomorrow’s markets in India. They are big attractions for producers and marketers. For instance, Hindustan Unilever Ltd.…
Build on Existing Social Objects
When you begin formulating the plan for your use of social technology in your business, the perspective shifts to…
Social Graphs Spread Information
Beyond linking people within a social network, the relationships that are present within a social graph play an important…
Social Applications
Taking the four basic building blocks together consumption, curation, creation, and Collaboration, one possible model (there are many) for…
Engagement as a Customer Activity in Social Media
The Social Web creates an expectation from the customer’s perspective whether a prior, current, or potential customer of a…
Create a Social Business in Social Media
Social Business in social media….what do you think? Lets start with the engagement processes and the ways in which…
It’s the Bollywood way
Do you remember the Bollywood blockbuster “KOI MIL GYA(2003). I m sure many of you would give a yes to…
How Monopsony exploitation exists in Modern economy?
Monopsony exploitation finds its place where either one buyer with large number of sellers exists or one seller with large…
Engagement in social media as a Business Activity
Customer engagement is the prerequisite for advocacy and that is what social media offers! Mentally jump back to the engagement…