Social Applications
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Taking the four basic building blocks together consumption, curation, creation, and Collaboration, one possible model (there are many) for…
Engagement as a Customer Activity in Social Media
The Social Web creates an expectation from the customer’s perspective whether a prior, current, or potential customer of a…
Create a Social Business in Social Media
Social Business in social media….what do you think? Lets start with the engagement processes and the ways in which…
It’s the Bollywood way
Do you remember the Bollywood blockbuster “KOI MIL GYA(2003). I m sure many of you would give a yes to…
How Monopsony exploitation exists in Modern economy?
Monopsony exploitation finds its place where either one buyer with large number of sellers exists or one seller with large…
Engagement in social media as a Business Activity
Customer engagement is the prerequisite for advocacy and that is what social media offers! Mentally jump back to the engagement…
Reverse Logistics: Terminology of Social media.
In the recent business environment, Social media plays an important role in the market the product of every organization or…
Surrogate Advertising
What does one mean by Surrogate Advertising? Direct advertising for certain products such as liquor, cigarettes, etc is banned in India…
Using Brand Outposts and Communities
Brand Outposts and Communities: How can they be used for effective marketing? It’s time to connect the basics, to…
Consumer Adoption Process
Consumers demonstrate different acceptance behavior for different products depending on variety of factors, for example, psychological factors, sociological factors, economic…