Market circus
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Well, this must be sounding absurd to you, but after I give a little explanation of why a market is…
SEGMENT MARKETING
Introduction: Divides the market in different subgroups or classes commonly known as segments. An organization faces a lot of problems in…
BIG DATA AND MARKETING
In order to understand why big data has created such a buzz in the tech world, one need to look…
Mobile-Geddon Puts Webmasters On Toes
Google, the apex IT firm, is about to make a huge change in the coming days – Mobile-Geddon! The announced…
Email marketing essential for brands
It is essential marketing and advertising sometimes take the connection to a personal level with customers. Many B2B and B2C…
Nokia – Then & Now
Nokia- Then and Now! The Nokia story in the Indian market goes back to early 1990s when Indian market was…
Build Around Customer Participation
Regardless of the particular community which is thereby intended in order to serve the truly strong communities which are considered…
Empower an Organization
Certainly, this is a complex business, and one that customers readily talk about. You’re reading through social media listening…
Challenges Before Kirana Stores in India
Organised retailers in the form of malls and hyper markets such as Big Bazaar, Pantaloon, More and Reliance Fresh have…
Creative Destruction
The term “Creative Destruction” was coined by Joseph Schumpeter, an Austrian-American economist in his work “Capitalism, Socialism and Democracy”, first…