Email marketing essential for brands

Email marketing essential for brands

It is essential marketing and advertising sometimes take the connection to a personal level with customers. Many B2B and B2C businesses try achieving this through email marketing. We can see this through our everyday promotions we receive via emails. Sometimes we tend to delete them, but many a times they have been successful in apprising us of better deals and offers.


One might wonder that emails might have become a little old fashioned. But by 2016, it is predicted that the total number of email accounts will be over 4.3 billion.Β  Looking at this staggering number, email can be said to be still alive and kicking.

Also, emails hardly cost any money. Advertisements on televisions might cost the brand a bomb. Filming and execution costs double that amount. Newspaper and online advertisements might require a little less monetary and physical efforts. Emails require the least amount of effort and money in comparison.


Emails also give the brand a better understanding of what the users like. For example 73% of the users click more on email links with discounts. There is a feedback mechanism here. Brands can know what links the users are clicking on. This feedback mechanism is absent for TV advertisement or newspaper ones


Writing a better email also is easy to master. There are a few tips like writing better subject lines, to hook consumers for starters; brevity might be another. More than 40% of companies have specific email teams. It is crucial to build a strong email team .They can even communicate back with customers. As it is already mentioned, personalized email helps in developing a better relationship with the customer. Also, email has known to induce chain reactions in that the recipient searches for the brand online and might buy remember the product the next time he goes shopping as he stays in touch on a daily basis since generally email is the first thing a working employee opens during his office hours. They might even spend more as customers who receive emails tend to spend 138% more than those who don’t.


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25 Comments. Leave new

  • Good one..

  • Rahul Singhai
    May 2, 2015 11:21 am


  • Padmaa Murugesan
    May 2, 2015 3:24 pm

    Now all the things goes on online.. Email marketing makes the brand to out stand.. Good work..!

  • Akshita Bansal
    May 2, 2015 4:31 pm

    Well written!

  • Absolutely right. Infact i jst read in the morning about a girl who registered herself for the trip to mars. She was like that she received a mail in her inbox about this mars expedition..she was startled and she registered for it. That is how it can land you from earth to mars..Email or online marketing need of today! Nice work.

  • It’s a good branding element and certainly a good way to build brand equity.

  • wonderful post!!!

  • Aikankshi Gupta
    June 8, 2015 2:47 pm

    i completely agree with you.

  • Shikha Tandon
    June 8, 2015 9:44 pm

    Good work ..on a known topic..!!

  • Stephy Paul
    June 9, 2015 7:01 pm

    E-mailing is good for business but make sure that you don’t spam. And it should be genuine enough that people should believe..!!

  • Dipesh Srestha
    June 30, 2015 9:31 pm

    It is a very helpful and powerful tool if one knows how to use it but due to spamming it is losing its prestige

  • Akanksha Babbar
    July 1, 2015 3:39 pm

    Absolutely right! I totally agree with your article and surely emailing is a great way of attracting customers. Even I am amongst those 73% people who clicks on links of the products I receive through my mail. πŸ˜›

  • Akanksha Babbar
    July 1, 2015 3:45 pm

    Absolutely right! I totally agree with your article and surely emailing is a great way of attracting customers. Even I am amongst those 73% people who clicks on links of the products I receive through my mail.

  • Absolutely right…!
    Even B2G as well

  • Ojasvi Goswami
    July 2, 2015 6:53 pm

    E-marketing has become a crucial part of advertisement
    Very well described πŸ™‚

  • Vasundhra Maheshwari
    July 4, 2015 3:45 pm

    totally agreed!

  • Rima Thakkar
    July 30, 2015 7:45 am

    Email marketing is one of the strong advertising strategies nowadays, it is helping companies to know there customers better and even the same strategy work for Obama’s election back then

  • Aishwarya Kakkar
    August 22, 2015 1:08 am

    Emails are one of the best options available to promote your brand

  • Archana Singh
    August 22, 2015 8:05 am

    good job

  • Shubhangi Bhatia
    August 22, 2015 8:37 am

    Great work! Email has truly taken over print media advertisement. It’s really useful and also the best sought option these days.

  • Anirudh Krishnadas
    August 22, 2015 8:41 am

    Very well written :).
    Nowadays most of the crowd prefer online stuff that than offline so e marketing is the best way to reaching to the masses πŸ™‚ ..
    But to some extend only . The spam section of also there in all the mailbox . πŸ˜›
    Good work

  • Abhishek Khapre
    August 22, 2015 10:58 am

    its a new and strong advertising strategy πŸ™‚
    nice articulation πŸ™‚

  • Saumya Malhotra
    August 22, 2015 4:04 pm

    Very well written!

  • great one (y)


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