Google, the apex IT firm, is about to make a huge change in the coming days – Mobile-Geddon! The announced move basically would change the order in which websites are ranked during a Google search on their mobile phones on the basis of their mobile-friendliness. The change may affect some of the less tech- savvy small organizations or the SMEs badly. They are going to hit pretty low when it comes to the number of website visitors.
Google had announced this move back in February. Therefore, the webmasters were given enough time and information to bring up these changes and keep their websites from going down on Google rating.
This move has even been named as ‘Mobile-Geddon’ owing to the fact that it could be catastrophic for many of the websites. This move is to help users by boosting the Google Search ranking of the mobile-friendly websites. So, the users would now not be redirected to the pages that are not so smartphone friendly.
So, there are a few tips that can help the content marketers to face this strong move by Google –
- Understand Google’s Vision –
The webmasters were already informed by Google of it upcoming move. Besides, the move although ranks the websites on the major parameter of being mobile friendly, there are a number of other parameters also to rank search result. One of such parameter could be high-quality content when the internet is full of mobile kinks. Apart from this, you can continue optimizing your website. It is not a permanent punishment.
- Action is Imminent
This is for those websites who aren’t perturbed by Mobile-Geddon because they think that the traffic on their website isn’t mobile-driven. So, this is to warn them that the percentage of mobile traffic is burgeoning at the speed of light. If not now, in the future they have to make their websites mobile-friendly.
- Depend only on Google’s Evaluation of Your Website
Possibly, you may find your website very mobile-friendly. However, according to Google’s evaluation that may not be the case. So, what to do? Go to one of those marketers offering to evaluate your website for its mobile-friendliness? No, you don’t need to. Google is offering its free Mobile Friendly Test. This test would tell you the evaluation results. Plus, it would also bring to the forefront the reasons and ways to improve. Use only Google’s own Mobile Friendly test as your litmus test.
- Keep it Simple
So, there might be huge MNCs with huge technical budgets who still aren’t able to meet the evaluation. And, there may be small start-ups with restrained budgets who with the smart use of technology would rise up above on Google’s Parameter. The design of the website, therefore, should be simple & responsive. It should allow your page to load fast and help the users to share and link your content with much ease. And hence, this implies that the Google’s bots would be gaining more efficiency and speed while indexing your website’s content. Webmasters can also use the adaptive web design approach. This converts the HTML code of the website on mobile automatically. However, the detection of user-agent may produce errors. Therefore, simplicity is the best option for increasing mobile-friendliness.
- Content Optimization Is Important
As important as making your website mobile friendly, it is also important that pay attention to the content of you website. Make it more mobile-friendly as well. Here’s how you can accomplish this –
- Headlines should be short & entertaining. The font type be such that the text is legible. The hyperlinks should be at enough distance to keep users from bumping onto the wrong link.
- The important content should be placed at the top of the page. Users should not need to scroll down much to see the entire content.
- Users shouldn’t have to scroll all the way to the bottom of the website. So, try that you put your call to action amongst your content.
6. Own the Responsibility
It’s not that the Mobile-Geddon was an out of the blue action. Google’s test has been around since February. Plus, with most of the traffic on websites coming from mobile, and the number increasing at such a huge pace. Therefore, if you face plummeting of the website traffic, nobody but you are responsible.