Do you feel that the Indian market is grossly under branded, what is your take on that?
Have you ever felt that how many premium Indian brands are a part of our daily course of life? , if we reflect on that we feel astounded and a bitter truth is deciphered
Ever since the independence, we have seen foreign brands ruling the roost, plummeting our currency , elevating inflation, and keeping the economy sluggish ,
With the advent of technology ,there has been a paradigm shift in every segment of the economy, new sectors have evolved ,new lifestyles have emerged, new businesses have flourished, but if one looks at the instances of the number of brands created ,one will see a dismal figure, very few organisations have taken up the initiative to create brands ,the ones that are existing are either hollow in terms of a brand idea or have been borrowed from the international market, and therefore often lack a real connection with our country
However, over these years the desire to communicate through brands among the consumers have mushroomed a lot, the new Indian needs brand to articulate his dreams, hopes and yearnings, but the new Indian is handicapped by the limited brand vocabulary available to him, this is because marketers have failed to comprehend the Indian consumer market, they have always adopted a conventional approach that if the American economy or the Japanese economy were at a similar stage in their sixties they too would have behaved in the similar manner as Indian consumers are out rightly doing and pining for new products
Brands are a product of imagination , it is an idea ,if translated properly can fire a customer’s imagination, each brand needs to be developed on a fresh canvas
There are host of opportunities in the Indian consumer market , it all depends upon your brand ,your marketing strata, as to how well does it resonate with the punters
It is a common ideology, which we get to see and feel in everyday life that Indian brands are generally perceived to be of either poor quality or they don’t have that much of glitter to exude the status of an individual ,who wants to portray his so called attribute” standard” by means of conspicuous consumption
If you are not wearing a designer label, then you are not popular and well, ‘modern‘. People have started to absurdly correlate confidence and charisma to international brands. People who adorn a Versace or a Prada are “refined“.
Everyone is very keen on following the herd mentality but very reluctant to follow their own intellect, and make pragmatic decisions
Are you courageous enough to consume Indian brands, it’s a big gamble, but at the end of the day you realise that you are ‘Home’
33 Comments. Leave new
Well written!
I completely agree with you. Well written
Indian branding is very important for the economy to grow and can increase the scope of employments in indian markets too. Nice article.
Most of these foreign clothing brands get their products manufactured in India but still the market is underbranded…… Nice article
Nice.
nicely written……very true!
Nice article!
Well written..
Nicley explained;)
Its all about advertisement.. Peter England is an Indian brand and Hindustan Unilever is a foreign company..
We Indians are obsessed with brands..
very true..
I agree with your thoughts!
Thank you everyone and i do second your thoughts on this contentious issue
Wonderfully written. Truly said!
Nice article.
So true!
Foreign Brands are illusionised so effectively that we undermine the quality of Indian Brands.
It’s all about how better you are at marketing and promoting your brand.
good.
Good efforts.. Way of presenting the topic is nice!!
I disagree. Foreign brands are now prevalent in india and a few indian brands are trying to replicate their work which i dont think is wrong as these indian companies are trying to target the lower middle class which are more in number as opposed to those who can afford Gucci/ Prada. Besides there is nothing wrong in opening our doors to globalisation.
Indians in their work have grown as well whether it is brands in crops such as wheat and rice exporting to bangaldesh or textiles and indian wear which are now exported to the US where they are highly popular
good efforts!
Nice article
good one 🙂
Nice article:)
Nice!!!
Good article 🙂
Well written
So true, today’s youth are becoming brand conscious and peer pressure is making to shell out more money than they can and than they should. Nice write up!
liked it 🙂
nice effort
nice article. We need to support Indian brands. We only say but never implement in our lives.
well written
Any brand communication aims at building a unique position in the perpetual space of consumer. Indian branding is very important for the economy to grow.In order to maintain their position in the market brands need to follow new strategies.
Article point out a very good thing! Indian branding is very necessary, for the economy to grow and to maintain a certain position in the international market.
Well framed 🙂