If ads have taught us anything, that would include some quality stuff like:
- Your complexion is more important than your qualification.
- Sonam Kapoor, Shilpa Shetty, Kareena Kapoor have some serious hair problems.
- Mothers and daughters usually talk only about the best hair oils and shampoos in the market.
- Every other Oral care brand product is no 1 and recommended by every dentist in India.
- A girl tops exam only because she used Whisper.
Also, ad people usually use some deceptive techniques to make products look tantalizing; often real items are far different from what they seem in ads!You’ve probably not missed out extensively photo-shopped make-up or fashion models’ pictures that barely resemble normal working human beings.
While this is a glance of how advertisements have annoyed us so far, there are some exceptionally informative advertisements as well that make up for the loss.
Advertisements undoubtedly are one of the most effective mass-marketing formats.It is the soul of mass-marketing. There are various ways by which a company advertises its product, one of which is TV advertising.
Television advertising involves two main tasks. Creating an ad that meets broadcast standards and then placing the advertisement on television via a targeted air time media that reaches the desired customer. Advertisers covet the 18-49 age demographic, old viewers are of almost no interest to them due to their unwillingness to change their buying habits.
Advertisements in TV
Say a serial runs from 8 pm to 8:30 pm, during this half-hour show 8-10 minutes are devoted to advertisements. You must have heard about TRP (Television Ratings Points): TRP is the parameter used to calculate the viewer-ship of a program. For this a device called ‘power-meter’ is installed in some thousands households’ systems that provides information on regular basis about what they watch for a period of 30 odd days. These viewers represent the TV viewership.
If TRP is high, the show is popular among folks and there will be more advertisers paying up to telecast their product, hence the serial earns and money flows between channels, producers and advertisers. Networks can charge more money to advertisers placing commercials in a show with high number of viewers. Ratings have been valuable to networks because that decides how much they can charge the advertisers.During non-peak hours we see infomercials (those crappy programmes about Herbal Tea, Super Sauna Belts, Hair-growth oils and many more).
That’s one way how advertisements have boosted television industry!
TAKEAWAY: TRP is not just about measuring how popular a show is, but primarily used for advertising and making money.