Digital marketing is one of the most affordable and cost-effective ways of marketing, highly effective and in-demand. The fact that is it far less cheap than traditional advertising makes it highly beneficial for modern-day businesses to market their product. This sector is growing every year and has the highest number of job openings as businesses require digital marketers to attract and retain customers. Therefore, opting for it as a career is a really good choice.
Digital marketing is actually a component of marketing that makes use of the internet as well as online-based digital technologies like desktop computers, mobile phones, and other digital media platforms for promoting products and services.
Aspirants from diverse backgrounds such as engineering, management, mass communication, etc, and interest in digital marketing can opt for a career in this field. In this blog, we provide you with a list of the 10 Highest Paying Digital Marketing Jobs in 2022 to give you an idea of the various opportunities available in this sector. So, stick with us till the end and you’ll be able to better analyze your profile of interest in this field.
So, without any delay, let’s look at the 10 Highest Paying Digital Marketing Jobs in 2022-
1. Digital marketing managers
Digital marketing managers are the professionals responsible for the implementation, supervision, and management of digital marketing strategies for the advancement of an organization’s mission by reaching more audiences and attaining better exposure. Thus, their main duty revolves around increasing sales, donations, or community involvement.
The main roles and responsibilities of these professionals include-
Roles and responsibilities
- creating and uploading copy as well as images for the company’s website.
- writing and dispatching email marketing campaigns.
- providing reports with analysis to the clients and company management for demonstrating ROI.
Average salary: ₹5,48,755
2. SEM professionals
SEM professionals are professionals who possess a deep understanding of the way search engines rank and display pages and websites. They make use of this knowledge in order to help companies create and execute data-driven digital marketing tactics that include content marketing.
The main roles and responsibilities of these professionals include-
Roles and responsibilities
- Executing tests٫ collecting and analyzing data
- Identifying trends and insights.
- Using data analysis, achieving maximum ROI in paid search campaigns.
- Tracking, reporting, and analyzing website analytics.
- Tracking, reporting٫ and analyzing PPC campaigns.
Average salary: ₹14,00,000
3. SEO professionals
SEO professionals are the marketing professionals who make use of research and analysis so as to improve the ranking of a website on search engines like Google. Thus, they look for the most popular, relevant keywords used in search engine queries and accordingly insert them into websites, so as to help search engines find those sites and present them to web users.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- Developing strategies for optimization to increase the organisation’s website search engine results rankings.
- Executing tests, collecting and analyzing data and results
- Identifying trends so as to achieve the maximum ROI.
Average salary: ₹5,00,000
4. Social media marketers
Social media marketing professionals use social media platforms as well as websites for the promotion of a product or service. E-marketing and digital marketing despite being dominant in academia still social media marketing is becoming more and more popular for both practitioners.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- Interact with customers and deal with their enquiries.
- Develop new social media tactics and campaigns.
- Manage a budget for spending on promoting social media posts and PPC advertising.
- Keep track of data and analyse the social media campaigns’ performance.
Average salary: ₹5,60,000
5. Brand managers
Brand managers analyze how a brand is perceived in the market currently and then proceed to plan how the brand should actually be perceived in order to achieve its goals and objectives and continue ensuring that the brand is being perceived as planned and secure its goals.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- Ensuring that the products and services falling under the brand resonate with current customers.
- Overseeing the vast array of business functions.
- Adapting brand strategies for an organization’s target market.
Average salary: ₹13,94,902
6. Content writers
Website/web content writers are professionals specialized in providing relevant and attractive content for websites. Thus, they are responsible for helping a website attract its specific target audience and providing them with the most relevant content to attract business.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- Revise content whenever customers request changes.
- Help create style guides to ensure that the content is clear and consistent.
- Work with clients in order to define their content requirements.
- Conduct research on a given topic.
Average salary: ₹4,00,000
7. E-Commerce managers
E-commerce managers design and implement business plans, strategies, and procedures to maintain a seamless procurement, supply chain, logistics, and operations. Simultaneously, they oversee the work of finance, marketing, and IT executives and the daily operations of the company.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- pinpointing the potential shipping as well as distribution companies.
- evaluating the effectiveness of companies.
Average salary: ₹9,08,287
8. Marketing managers
Marketing managers simply focus on the practical application of marketing orientation, methods, and techniques inside organizations, enterprises, and on the firm’s marketing resources and activities’ management.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- Working with the top management.
- Supervising and coordinating business activities.
- Identifying the potential markets.
- Evaluating the product.
Average salary: ₹6,50,000
9. Web analytics professionals
Web analytics managers basically report to the director of digital marketing and provide technical leadership as well as support for web analytics tools that deliver valuable insights to help enhance the number of site visitors, create a deeper engagement, and also improvise online conversions.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- Planning, developing and managing web campaigns and channel tracking.
- Communicating with the marketing department about campaigns analysis.
- Producing reports for the company’s management team.
- Monitoring performance trends with the managers of channel.
Average salary: Rs.3,20,000
10. Internet/Multimedia operators
Multimedia/Internet operators are skilled in designing and creating IT-based multimedia products like websites, computer games, and DVDs that combine text with sounds, graphics, pictures, video clips, digital animation, and virtual reality.
Besides, the major roles and responsibilities of these professionals include-
Roles and responsibilities
- meet clients in order to discuss briefs, needs and project progress.
- make technical recommendations.
- create multimedia designs in liaison with animators, writers, sound and video engineers and artists.
Average salary: Rs. 2,30,000
Finally, we have discussed the 10 Highest Paying Digital Marketing Jobs in 2022. Interested candidates from different backgrounds including engineering, mathematics, mass communication, commerce, management, etc can apply for these promising job roles in digital marketing.
All the best for your future endeavors!!
