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Certified Search Engine Optimization Professional

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive a.) Online e Learning Access (LMS)    b.) Hard copy - study material
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification

Rs.2,499 /-
Download Brochure

Why should I take this certification?

This certification will teach you the essentials to master SEO & will take you from beginner to advanced level. You will learn how to optimize your website & content to increase conversions & organic traffic & how to stay ahead & rank on the first page of numerous keyword searches. You will be able to meet the company’s need for running Search Engine Optimization Campaigns across various channels by including Digital Marketing techniques.

SEO can be applied for all kinds of purposes & it is a huge asset which can be extremely useful at all times in the modern world. Please note that completing the Video-based course by Digital Vidya is mandatory to appear for this certification exam.

Learn & Study

  • How SEO (Search Engine Optimization) works
  • How to boost traffic to your site
  • Selecting Best Keywords for SEO
  • Optimizing Your Pages
  • Off-Page SEO
  • ON-Page SEO
  • SEO algorithms

How will I benefit from this certification?

SEO is a highly paid & in-demand Skill today as it increases traffic and delivers sales it to a business, & its demand is only getting bigger. Companies across all verticals are looking for skilled Search Engine Optimization professionals for promoting their business on Digital Media.

Search Engine Optimization Professionals are also in high demand in marketing agencies across the world. There are lots of Marketing Agencies, which are now specializing in Digital Media and they are recruiting a large number of Search Engine Optimization Professionals.

Companies that hire SEO Professionals

Info Edge, TCS, Tech Mahindra, Adecco India, Atlas Copco, HCL

Search Engine Optimization Table of Contents

Search Engine Optimization Course Outline

Search Engine Optimization Tutorial

Search Engine Optimization Sample Questions

Search Engine Optimization Mock Test

Search Engine Optimization Interview Questions

Apply for Search Engine Optimization Certification

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We accept Visa/Master/Amex cards and all Indian Banks Debit Cards. There is no need to fill application form in case you are paying online.

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Search Engine Optimization

What is On-Page Optimization?

  • Keyword Research with Google Keyword Planner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags
  • Description
  • Keywords
  • Author
  • Country
  • Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • Ror text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa?
  • Alexa Integration

What is Off-Page Optimization?

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds


Search Engine Algorithms

  • Basics
  • What is Search Engine's Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • Advanced
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?     
Pradeep Chopra
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. Pradeep Chopra is the CEO & Co-founder of Digital Vidya, India's largest Digital Marketing training company.
Kapil Nakra
Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.

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