SEO

SEO (Search Engine Optimization) is one of the key area of Digital Marketing. If you are preparing for a role in Digital Marketing, then you will find these interview question and answers helpful for your next job interview.

Q.1 What do you understand by the term SEO?
SEO abbreviated as Search engine optimization is the process of continuously changing the position of a web page or website in a search engine results by using keywords or phrases. Two Types of SEO are - On Page Optimization and Off Page Optimization
Q.2 Can you tell me something about Googlebot?
This a technical question so you can simply define by saying - Googlebot is used to index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
Q.3 What do you understand by keyword stemming?
Keyword stemming can be defined as the process of finding out new keywords from the root keyword from the search query. We can create new keyword by adding a prefix, suffix, or pluralization etc.
Q.4 According to you what is more important creating content or building backlinks?
Both are equally important as creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, but creating quality content is the first aspect considered responsible for ranking.
Q.5 How can you check whether your SEO campaign is working or not?
In order to check whether your SEO campaign is working or not, the first approach used should be to check the websites statistics, which specified the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will confirm whether your SEO campaign is working or not.
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