Vskills certification for Search Engine Marketing assesses the candidate as per the company’s need for running Search Engine Marketing Campaigns across various channels including Digital Marketing techniques. The certification tests the candidates on various areas in Search Engine Optimization.
Please note that completing the Video-based course by Digital Vidya is mandatory to appear in this certification exam.
* Only e-learning will be provided.
Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Search Engine Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Who will benefit from taking this certification?
Job seekers looking to find employment in Search Engine Marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Companies that hire Vskills Certified Search Engine Marketing Professionals
Search Engine Marketing is in great demand. Companies across all verticals are looking for skilled Search Engine Marketing Professionals for promoting their business on Digital Media. Search Engine Marketing Professionals are also in high demand in marketing agencies across the world. There are lots of Marketing Agencies, which are now specializing in Digital Media and they are recruiting 100s of Search Engine Marketing Professionals.
Search Engine Marketing Table of Contents
Search Engine Marketing Mock Test
Search Engine Marketing Interview Questions
Apply for Search Engine Certification
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TABLE OF CONTENT
Search Engine Marketing
Search Engine Marketing Overview
- Understanding Google search
- Rule based personalization of marketing at internet scale
- Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Pay per click overview
- PPC Definition & how it function
- Important Terms - Quality Score, Conversion Rate etc.
- Quality Score Overview Understanding
Strategizing PPC campaigns
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Non overlapping Ad Groups
- Understanding industry key drivers
- Competitive Analysis
- Organizational positioning
Ad writing Techniques
- Compelling ads that increase click through rates (CTR) lower costs
- Understanding, Analyzing & Improving - Relevance & Quality score
- Improve conversion rates Targeted ads & relevant landing pages
- Ad Preview tool
- Best Practices like using features such as reviews, +1 button etc
- Overview of the tools
- Understanding advance functionality
Bid Management Plan
- Understand bidding strategy
- Manual vs. Automated bid management
- Different bid management features CPA bidding, position preference etc
Effective landing pages
- Importance of UI/UX design
- Call to Action
- Set campaign objectives & goals
- Define Performance metrics
- Monitor PPC activity with Google Analytics
Decipher User Psychology
- Understand & connect with the user
- Benefit from search behavior of prospective customer
Reporting & Analysis
- Integrate PPC account with Google Analytics
- Understanding reports and define the future plan of action
- Multivariate Testing
- A/B split Testing
SEM Management (Other Opportunities)
- Mobile Advertising
- Display & Video Formats
- Optimize the display network campaigns
- Track & measure view through conversions
- Mobile Advertising
- Understanding the market