Vskills certification for Web Analytics assesses the candidate as per the company’s need for running Web Analytics Campaigns across various channels including Digital Marketing techniques. The certification tests the candidates on various areas in Web Analytics.
* Only e-learning will be provided.
Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Web Analytics Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Who will benefit from taking this certification?
Job seekers looking to find employment in Web Analytics departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Companies that hire Vskills Certified Web Analytics Professionals
Web Analytics is in great demand. Companies across all verticals are looking for skilled Web Analytics professionals for promoting their business on Digital Media. Web Analytics Professionals are also in high demand in marketing agencies across the world. There are a lots of Marketing Agencies, which are now specializing in Digital Media and they are recruiting 100s of Web Analytics Professionals.
Web Analytics Table of Contents
Web Analytics Mock Test
Web Analytics Interview Questions
Apply for Web Analytics Certification
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TABLE OF CONTENT
- What’s analysis?
- Is analysis worth the effort?
- Analysis vs intuition
- What is web analytics?
- Getting started with Google Analytics
Navigating Google Analytics
- Basic Metrics
- Main Sections of Google Analytics reports
- Direct, referring, and search traffic
- AdWords, Adsense
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
Goals & Ecommerce
- Setting-up goals
- Goal reports
- Ecommerce tracking
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Web analytics tools
Web Analytical Tools
Making Better Decisions
Common Mistakes Analysts Make
Social Media Analytics
- Facebook insights
- Twitter analytics
- Youtube analytics
- Social Ad analytics / ROI measurement
Social CRM & Analytics
- Sentiment analysis
- Workflow management
- Text analytics