Web Analytics

Web analytics is the collection, reporting, and analysis of website data. That data helps you to take the corrective action to improve your web ranking and sales. There are number of tools used to do these tasks, Google analytics is one of the best and most used web analytics tools. Now when it comes to lending a job in digital marketing, you need to perform such task. We have list down some important interview questions that can help you to ace the job interview.

Q.1 What is the purpose of fflush() function?

Flushes all streams and specified streams.

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Q.2 What will happen if in a C program you assign a value to an array element whose subscript exceeds the size of array?

The program may crash if some important data gets overwritten.

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Q.3 How can we make a class abstract?

By making at least one member function as pure virtual function.

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Q.4 What is Alexa?

Used to Check Website Ranking Position

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Q.5 Why should you add alternative text to your images ?

So the users can get an idea of what the image is before it loads.

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Q.6 Why should you specify a background color if you are using an image for the actual background of your page ?

The background color will be shown until the image loads

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Q.7 What is web analytics?

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.

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Q.8 What are the types of web analytics?

1. Content analytics tools 2. Customer analytics tools 3. Usability (UX) analytics tools 4. A/B and multivariate testing tools 5. Social media analytics tools 6. SEO analytics tools 7. General enterprise analytics tools 8. Open source web analytics tools 9. Product analytics tools

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Q.9 What is the use of Content analytics tools?

These tools help content teams measure how various audiences consume and share their content. The resulting data lets them understand how to better engage their readers and stimulate conversions.

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Q.10 What is Parse.ly?

Parse.ly is a platform designed particularly for measuring the performance of content. It offers an alternative to general-purpose web analytics tools for content teams to find valuable insights that help them make decisions.

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Q.11 What do you know about Customer analytics tools?

Customer analytics tools go deeper into customer behavior than other general web analytics tools. These tools pull in customer data from various mediums like web, mobile, email, and your product.

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Q.12 What are Usability (UX) analytics tools?

Usability analytics tools are specialized tools that let businesses analyze what users do on a page. They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received.

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Q.13 What is the use of Social media analytics tools?

Social web analytics tools are important for businesses focused on growing audiences and engagement on social media.

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Q.14 Why do we use SEO analytics tools?

These tools provide data on keywords to point out new opportunities to gain traffic. They also give you data on backlinks pointing to a website.

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Q.15 What are General enterprise analytics tools?

Enterprise-level web analytics tools are solutions designed especially for businesses with massive amounts of data visitors that number in the hundreds of thousands or millions per month.

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Q.16 What do you know about Open source web analytics tools?

Open source web analytics tools give you more freedom and control over your data than cloud-hosted solutions like those above.

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Q.17 What does Product analytics tools measures?

Product analytics tools measure how people interact with and use a digital technology product or app rather than a website. These analytics tools are used by product development teams to improve the user experience.

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Q.18 What was the first web analytics tool?

The first web-analytics tool emerged in the form of “hit counters.” Hit counters also known as web counters.

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Q.19 How to Use Google Analytics?

1. Create a Google Analytics account. 2. Add the name, URL, and industry of the website you want to track. 3. Add a view to your property. 4. Add your tracking code directly after the head tag of your site. 5. Visit your GA portal and verify the code is working.

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Q.20 What is Google Analytics Navigation Summary?

The Navigation Summary report allows you to select a specific page to then see how and where people travel to next on your website. It gives you a 'before' and 'after' snapshot of your content.

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Q.21 What can Google Analytics measure?

Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

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Q.22 What are the best traffic sources?

1. Google Adwords. 2. Facebook Ads. 3. Outbrain Amplify For Advertisers. 4. LinkedIn Ads. 5. Twitter Ads.

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Q.23 How to increase traffic from referral sources?

1. Submit your site to all relevant directories 2. Write for other sites often 3. Do something newsworthy! Think of link building as digital PR.

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Q.24 What do you understand by e-commerce?

E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.

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Q.25 What is ecommerce customer service?

Ecommerce customer service is how online businesses provide assistance to customers with everything from making online purchase decisions to resolving issues

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Q.26 What are the 3 types of e-commerce?

There are three main types of e-commerce: business-to-business, business-to-consumer, and consumer-to-consumer.

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Q.27 Who is a Marketing specialist?

Marketing is a crucial component of ecommerce. Marketing experts assist companies in tracking and comprehending current market patterns. They make sure that new products, promotions, and other aspects of the business are customised to the needs of customers.

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Q.28 Who are Customer service representative?

Customer service representative is the most basic of all ecommerce work descriptions. They’re the people on the front lines who take orders and respond to customer questions. They can also handle inbound sales over the phone on occasion.

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Q.29 What do you know about SEO content writers?

A SEO content writer is critical for propelling a website to the top of search engine results pages. These individuals are in charge of optimising all written content on ecommerce pages. They monitor and enhance the performance of product, category, and other pages using platforms like Google Analytics.

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Q.30 What is the work of a Warehouse personnel?

Order fulfillment needs warehouse staff. They select the necessary items for each order, prepare them, and ensure that they arrive on time. Warehouse workers are also important for inventory management.

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Q.31 Who are Administrative assistant?

An ecommerce company produces a lot of paperwork. This covers things like handling supplier fees, accounting, and more. Such paperwork and organisation are handled by an administrative assistant.

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Q.32 What is the work of a Retention specialist?

A customer retention specialist strives to keep consumers loyal to a company in every way possible.

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Q.33 eCommerce Industry in India is divided primarily into 6 major segments. What are they?

1. Travelling / Ticketing 2. Retail(R) & Marketplace (M). 3. Deals 4. Education 5. Classified portals 6. Hyperlocals

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Q.34 What are the Common mistakes analysts make?

1. Drawing Inferences only basis mean 2. Comparing different sets of population, segment or cluster. 3. Drawing inferences on thin data 4. Wrong applications of the inferences. 5. Correlation does not mean Causation.

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Q.35 Who is a social media manager?

A Social Media Manager manages a company’s social media pages and platforms, such as Twitter, Instagram, Facebook, and YouTube.

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Q.36 What is the work of a social media manager?

Reporting and monitoring social media activity and trends, writing engaging content and blogs, creating and overseeing strategies to promote the brand on social media, and managing the work of junior staff such as an assistant or social media executive are only a few of the main tasks performed by a social media manager.

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Q.37 List some roles performed by a social media marketer?

1. Manage all the social media accounts of a company 2. Social Media Marketers collect customer data and analyses interactions 3. They use customer data to create comprehensive reports and improve future marketing strategies and campaigns 4. They should be up to date with any new changes on social media platforms 5. They create social media performance report to explain their progress on social media

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Q.38 What is Community management?

Community management broadens the reach of brand networking and is a perfect next move for the social media manager for those drawn to social connectivity.

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Q.39 What are the four types of social media analytics?

1. Descriptive analytics. 2. Diagnostic analytics. 3. Predictive analytics. 4. Prescriptive analytics.

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Q.40 What is the focus of Diagnostic analysis?

Diagnostic analysis focuses on the numbers: like counts, follower numbers, pageviews, reviews, shares, what have you. This type of analytics focuses on the performance of posts and campaigns and attempts to discern what made them successful.

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Q.41 What does social CRM do?

A Social CRM is Customer Relationship Management software integrating with social media channels, allowing teams to leverage social information to understand and engage customers, gain market insights, and provide better customer service.

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Q.42 What are different types of CRM?

1. Strategic CRM. 2. Operational CRM. 3. Analytical CRM. 4. Collaborative CRM.

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Q.43 What is a CRM tool?

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location.

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Q.44 Explain Strategic CRM?

Strategic CRM is a type of CRM in which the business puts the customers first. It collects, segregates, and applies information about customers and market trends to come up with better value proposition for the customer.

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Q.45 Explain Operational CRM?

Operational CRM is oriented towards customer-centric business processes such as marketing, selling, and services. It includes the following automations: Sales Force Automation, Marketing Automation, and Service Automation.

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Q.46 What does Marketing Automation includes?

Marketing automation involves market segmentation, campaigns management, event-based marketing, and promotions. The campaign modules of Marketing Automation enable the marketing force to access customer-related data for designing, executing and evaluating targeted offers, and communications.

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Q.47 What is the purpose of fflush() function?

Flushes all streams and specified streams.

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Q.48 What will happen if in a C program you assign a value to an array element whose subscript exceeds the size of array?

The program may crash if some important data gets overwritten.

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Q.49 How can we make a class abstract?

By making at least one member function as pure virtual function.

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Q.50 What is Alexa?

Used to Check Website Ranking Position

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Q.51 Why should you add alternative text to your images ?

So the users can get an idea of what the image is before it loads.

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Q.52 Why should you specify a background color if you are using an image for the actual background of your page ?

The background color will be shown until the image loads

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