Digital Economy is growing at a pace that is 10 times more than that of traditional economy and firms that have an online presence are twice likely to create more jobs. (Silicon Republic). With another 150,000 jobs expected to be open by 2020, this is the right time to start in this exciting profession.
Vskills certification for Digital Marketing assesses the candidate as per the company’s need for running Digital Marketing Campaigns across various channels including Emailers, Social Media, Search Engine, and Inbound techniques. The certification tests the candidates on various areas in Digital Marketing including Search Engine Optimization, Search Engine Marketing, Email Marketing, Inbound Marketing and Affiliate Marketing.
Please note that the course doesn't have hard copy book material.
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- YouTube Marketing
- Email Marketing
- Web Analytics
Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in the filed digital marketing. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Digital Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Who will benefit from taking this certification?
Job seekers looking to find employment in Digital Marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Digital Marketing Table of Contents
Digital Marketing Mock Test
Digital Marketing Interview Questions
Companies that hire Vskills Certified Digital Marketing Professionals
Digital Marketing is in great demand, Companies across all verticals are looking for skilled Digital Marketing professionals for promoting their business on Digital Media. Digital Marketing Professionals are also in high demand in marketing agencies across the world. There are a lot of Marketing Agencies, which are now specializing in Digital Media and they are recruiting 100s of Digital Marketing Professionals.
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TABLE OF CONTENTS
Digital Marketing Basics
- Introduction to Digital Marketing
- Digital Analytics Basics
- Website Analytics Basic statistics
- Website Events to track
- Website Conversions to track
- User Behavior Tracking
- Brand Monitoring
CRM (Customer Relationship Management)
- CRM Basics
- CRM configuration
- CRM contacts management
- Email Marketing Basics
- Email Marketing Working
- Email Marketing Configuration
- Email Marketing Campaigns
Digital Marketing Automation
- Digital Marketing Automation Introduction
- Automate Workflows.
- Email Automation
- Website Automation
- Automating Deals
Search Engine Optimization
- SEO Basics
- Ranking factors
- SEO Keyword Research
- Monitor on Google Search
- On-page SEO
- Off-page SEO
Search Engine Advertising
- Advertising on Search Engines
- Account Structure
- Keyword Match Types
- Conversion Tracking
- Negative Keywords List
- Campaigns and Bidding Strategies
- Ad groups and Ads creation
- Search Advertisements Optimization
- Bing Search Engine Advertising
- Content Marketing Basics
- Making great content
- Visual Content
Social Media Marketing
- Social Media Marketing (SMM) Basics
- Social Media Specificity
- Social Media Personality
- Social Media Posting, posting strategy and schedule
- SMM Optimization
Social Media Advertising
- Social Media Advertising (SMA) Basics
- Facebook and Instagram Advertising
- LinkedIn Advertising
- Twitter Advertising
- Display Advertising Basics
- Display Ads Types
- Standard Display Ads
- Direct Ads Buy and Real Time Ads Bidding
Video Marketing and Advertising
- Video Advertising Basics
- Video and Video Ads Types
- YouTube Marketing and YouTube Advertising
- Other Video Marketing Platforms
Mobile Marketing and Promotion
- Marketing Package
- Mobile App Store Optimization
- Mobile App Promotion