Why should I take this certification?
This certification will teach you the essentials to master SEO & will take you from beginner to advanced level. You will learn how to optimize your website & content to increase conversions & organic traffic & how to stay ahead & rank on the first page of numerous keyword searches. You will be able to meet the company’s need for running Search Engine Optimization Campaigns across various channels by including Digital Marketing techniques.
SEO can be applied for all kinds of purposes & it is a huge asset which can be extremely useful at all times in the modern world.
Please note that the course doesn't have hard copy book material.
Learn & Study
- How SEO (Search Engine Optimization) works
- How to boost traffic to your site
- Selecting Best Keywords for SEO
- Optimizing Your Pages
- Off-Page SEO
- ON-Page SEO
- SEO algorithms
How will I benefit from this certification?
SEO is a highly paid & in-demand Skill today as it increases traffic and delivers sales it to a business, & its demand is only getting bigger. Companies across all verticals are looking for skilled Search Engine Optimization professionals for promoting their business on Digital Media.
Search Engine Optimization Professionals are also in high demand in marketing agencies across the world. There are lots of Marketing Agencies, which are now specializing in Digital Media and they are recruiting a large number of Search Engine Optimization Professionals.
Companies that hire Search Engine Optimization Professionals
Top companies like TCS, Tech Mahindra, Accenture, Adecco India, Atlas Copco, HCL etc are constantly hiring certified professionals.
Search Engine Optimization Table of Contents
Search Engine Optimization Tutorial
Search Engine Optimization Sample Questions
Search Engine Optimization Mock Test
Search Engine Optimization Interview Questions
Apply for Search Engine Optimization Certification
By Net banking / Credit Card/Debit Card
We accept Visa/Master/Amex cards and all Indian Banks Debit Cards. There is no need to fill application form in case you are paying online.
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TABLE OF CONTENT
- What Does this Course Cover?
SEO Basics and Important Terminology
- What is Search Engine Optimization?
- How a Search Engine Works
- Types of SEO
- SEO Building Block
- What is a Keyword from SEO Perspective?
- Broad Versus Longtail Keywords
- Where to Collect Keywords
- Finding Competitor on New Niche – I
- Finding Competitor on New Niche – II
- Finding Competitor on New Niche – III
- List of Competitor's Keywords - I
- List of Competitor's Keywords - II
- Google's Official Keyword Tool
- How to Validate Keywords for SEO with Google Trends
- How to Convert Broad Keywords into Longtail Keywords
- How to Use Google Search Suggestions
- The All in One SEO Tool
Technical Factors | On-Page SEO
- Why Technical Factors Matter in SEO
- Important Tags for SEO – I
- Important Tags for SEO – II
- Brand Factor – Domain SEO Visibility
- More on Keywords and URL Parameters
- Utilizing Improvements
- Website – Page Speed
What can Lower Your Page Speed?
- Why Page Speed is Important
- Understanding the "Why"
- Let's Get Started – Analyzing Website for PageSpeed Test
- Optimization Images – I
- Optimization Images – II
- What is CDN – Adding CDN for Free
- Completing CDN Configuration – Adding Free SSL Certificate
- Caching and HTML, CSS, and JS Optimization
- Page Speed SEO Technique – I
- Page Speed SEO Technique – II
- Leverage Browser Caching – Page Speed Test after Optimization
- Google AMP – I
- Google AMP – II
Introduction to Search Console (Webmaster)
- Create a Sitemap for Your Website
- How to Add Your Website to Google Search Console
- Add a Sitemap of Your Site to Google Search Console (Webmaster)
- Adding a Different Version of Website to Webmaster
- Adding Website and Sitemap to Bing Webmaster
- More About Alexa Ranking and How to Add Website
- How to Submit Blog Post to Google for Fast Indexing
Link Building in-depth
- What is Link Building?
- DoFollow and NoFollow Links
- Types of Backlinks
- Link Building Campaign
- Ways to Get Quality Backlinks
- Ways to Get Quality Backlinks – II | Spying on Competitors
- Ways to Get Quality Backlinks – III
- What is Local SEO?
- 6 Points to Win Local SEO
- Local SEO – Keyword Research
- Registering Our Business on "Google My Business"
- Completing Local SEO
- What is Negative SEO?
- Protecting Website from Negative SEO
- Protect Best Backlinks | Remove Spam Links
Complete SEO Audit Like PRO
- What is SEO Audit?
- Basic SEO Audit
- Advanced SEO Audit
- Understanding Important Google Algorithm Updates