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Certified Web Analytics Professional

How It Works

  1. 1. Select Certification & Register
  2. 2. Receive a.) Online e Learning Access (LMS)    b.) Hard copy - study material
  3. 3. Take exam online anywhere, anytime
  4. 4. Get certified & Increase Employability

Test Details

  • Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • Online exam.

Benefits of Certification


Rs.2,499 /-
Download Brochure

Vskills certification for Web Analytics assesses the candidate as per the company’s need for running Web Analytics Campaigns across various channels including Digital Marketing techniques. The certification tests the candidates on various areas in Web Analytics.

Please note that completing the Video based course by Digital Vidya is mandatory to appear in this certification exam.

* Only e-learning will be provided.

Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Web Analytics Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in Web Analytics departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Companies that hire Vskills Certified Web Analytics Professionals

Web Analytics is in great demand. Companies across all verticals are looking for skilled Web Analytics professionals for promoting their business on Digital Media. Web Analytics Professionals are also in high demand in marketing agencies across the world. There are a lots of Marketing Agencies, which are now specializing in Digital Media and they are recruiting 100s of Web Analytics Professionals.

Web Analytics Table of Contents

https://www.vskills.in/certification/web-analytics-professional-table-of-contents

Web Analytics Mock Test

http://www.vskills.in/practice/quiz/web-analytics

Web Analytics Interview Questions

https://www.vskills.in/interview-questions/digital-media-interview-questions/web-analytics-interview-questions

Apply for Web Analytics Certification

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TABLE OF CONTENT


Introduction

  • What’s analysis?
  • Is analysis worth the effort?
  • Analysis vs intuition
  • What is web analytics?
  • Getting started with Google Analytics

Navigating Google Analytics

  • Basic Metrics
  • Main Sections of Google Analytics reports

Traffic Sources

  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, Adsense

Content

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Goals & Ecommerce

  • Setting-up goals
  • Goal reports
  • Ecommerce tracking

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Web analytics tools

Web Analytical Tools

Making Better Decisions

Summing up

Common Mistakes Analysts Make

Social Media Analytics

  • Facebook insights
  • Twitter analytics
  • Youtube analytics
  • Social Ad analytics / ROI measurement

Social CRM & Analytics

  • Radian6
  • Sentiment analysis
  • Workflow management
  • Text analytics
Pradeep Chopra
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. Pradeep Chopra is the CEO & Co-founder of Digital Vidya, India's largest Digital Marketing training company.
Kapil Nakra
Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.

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