MarketingSEGMENT MARKETINGMay 25, 201517 CommentsIntroduction: Divides the market in different subgroups or classes commonly known as segments. An organization faces a lot of problems in…
Big DataMarketingBIG DATA AND MARKETINGMay 11, 201525 CommentsIn order to understand why big data has created such a buzz in the tech world, one need to look…
Digital MediaMarketingEmail marketing essential for brandsApril 19, 201525 CommentsIt is essential marketing and advertising sometimes take the connection to a personal level with customers. Many B2B and B2C…
Digital MediaMarketingBuild Around Customer ParticipationApril 11, 201511 CommentsRegardless of the particular community which is thereby intended in order to serve the truly strong communities which are considered…
ManagementMarketingChallenges Before Kirana Stores in IndiaApril 8, 201521 CommentsOrganised retailers in the form of malls and hyper markets such as Big Bazaar, Pantaloon, More and Reliance Fresh have…
ArbitMarketingCreative DestructionApril 7, 201514 CommentsThe term “Creative Destruction” was coined by Joseph Schumpeter, an Austrian-American economist in his work “Capitalism, Socialism and Democracy”, first…
MarketingCreating an observable Presence for Your BusinessApril 5, 20157 Comments Certainly, You’ve got choices in how you attach a particular business process to a social object: You may…
MarketingBuild on Existing Social ObjectsApril 5, 20155 Comments When you begin formulating the plan for your use of social technology in your business, the perspective shifts to…
Digital MediaMarketingSocial Graphs Spread InformationApril 2, 201512 Comments Beyond linking people within a social network, the relationships that are present within a social graph play an important…
Web DevelopmentDrive Conversations and ConnectionsApril 2, 20159 Comments The most basic role of the social object is driving conversation. In the business applications discussed previously, the…