Give your rationality a thought
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We, human beings, are not entirely rational. And it’s difficult to explain why we are not! Our decisions are influenced…
Smart Marketing
It is a very broad concept about marketing. If we think about marketing we can say in this present time…
Why outlet stores are more successful than retail stores?
The economic turndown is adversely affecting the retail stores of various brands. A study shows that one out of about…
MARKETING MANAGEMENT
As we already know, there are five steps in the process of management, namely; planning, organizing, staffing, directing and controlling.…
MARKETING
In this era of a highly competitive world, MARKETING is one of the very essential tools that business houses, especially;…
Marketing tactics to drive sales
To drive sales, companies, more commonly online companies follow these tactics nowadays. These help them get more customers, and get…
Brand Cold Wars
One couldn’t have overlooked the bill-board cold war between Flipkart and Snapdeal. This happened when Flipkart released its new tagline-…
Replay to Targeting and Marketing
While surfing for a birthday dress for me from e-commerce sites, my friend received an email from American Swan, a…
Services vs Products
How often do you come across these categorizations? Oh Amazon is a service based company!Google is really focused on developing…
Market circus
Well, this must be sounding absurd to you, but after I give a little explanation of why a market is…