Nokia – Then & Now
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Nokia- Then and Now! The Nokia story in the Indian market goes back to early 1990s when Indian market was…
Build Around Customer Participation
Regardless of the particular community which is thereby intended in order to serve the truly strong communities which are considered…
Social Applications Drive Engagement
Examples of social applications that drive higher levels of engagement include SocialVibe’s charitable giving application Starbucks’ use of…
What are Social Applications?
Social applications, simply, are software components that facilitate interaction between members of a social network. Social applications are…
Social Graphs Spread Information
Beyond linking people within a social network, the relationships that are present within a social graph play an important…
Social CRM and Blogger Outreach
In referencing bloggers and blogger outreach, this is not meant exclusively about A-list bloggers. These individuals are certainly factors and…
Social Profiles
How has the popularity of Social Profiles affected the identity of people? At the center of the Social Web and…
Social analytics and quantitative measurement
Create a Social The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies…
Engagement in social media as a Business Activity
Customer engagement is the prerequisite for advocacy and that is what social media offers! Mentally jump back to the engagement…
Reverse Logistics: Terminology of Social media.
In the recent business environment, Social media plays an important role in the market the product of every organization or…