Businesses today need to promote their products to the audience on the digital platform to increase traffic and hence increase the demand for their products. Now the question is how do they increase the traffic on their websites?. Companies hire SEO Professionals who are capable of functioning content to increase conversion, organic traffic, optimize the website, how to stay ahead, rank on the first page of numerous keyword searches. The best part of learning SEO is that it is applicable for all types of goals and it’s a massive investment that is extremely useful at all times in the modern world. These professionals are in huge demand by various public and private companies. There are lots of Marketing Agencies, which are now specializing in Digital Media and they are recruiting a large number of Search Engine Optimization Professionals. They use their skills to promote a firm’s business on Digital Media. Furthermore, in this blog we will discuss about SEO Online Courses and Certification. Some of the major roles and responsibilities of these professionals are as follow:
- Create and develop optimization strategies that increase the company’s search engine results rankings
- Research SEO keywords to use throughout the company’s website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Undertaking Monitor daily performance metrics to understand and recognise SEO strategy performance
- Communicating with other marketing professionals to align goals
- Collaborate and coordinate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Discussing the 10 Best SEO Online Courses and Certification for Beginners in 2022
The web is filled with numerous courses but choosing the right one which suits your requirement is quite a difficult task. Keeping all these aspects in mind, one of the most vital steps is to choose the correct path right from the beginning to reach your end goal of expertizing this career path. Therefore, we are here to help all beginners as well as professionals with the correct and trustworthy information from all over the internet and provide you with the best courses options to choose from.
Now, let’s talk about the 10 Best SEO Online Courses and Certifications for Beginners in 2022!
1. Vskills Certified Search Engine Optimization Professional
Vskills Certified Search Engine Optimization Professional is a 15 hours course that is packed with the essentials to master SEO & will take you from beginner to advanced level. The best part of this certification is that it is recognized by the Government of India and is highly appreciated by reputed companies. This course claims that you will learn how to optimize your website and content to increase conversions and organic traffic and how to stay ahead and rank on the first page of numerous keyword searches. Moreover, you’ll be able to meet the company’s need for running Search Engine Optimization Campaigns across various channels by including Digital Marketing techniques.
Course Outline:
- How SEO (Search Engine Optimization) works
- How to boost traffic to your site
- Selecting Best Keywords for SEO
- Optimizing Your Pages
- Off-Page SEO
- ON-Page SEO
- SEO algorithms
Reasons to take this course:
- Vskills is a Government Certified body that adds value to your resume itself.
- The Certification is valid throughout your life.
- No prior knowledge required.
- Get access to free Practice Tests.
- Both Professionals as well as begineers can take this course without any second thought.
- Candidates get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine Shine.com for better job opportunities.
- This course is available online including online learning material and hard copy at your door steps.
- You can take your exam at any time of your convenience.
- 15 fruitfull Learning hours.
More Details:
Duration of course: 15 hours
Rating: 5 out of 5
2. SEO 2022: Complete SEO Training + SEO for WordPress Websites (Udemy)
This Udemy course on SEO is an on-demand course that is meant for students who want to be just aware of SEO – Search Engine Optimization. Moreover, you don’t require any prior experience to take this course. This Complete SEO 2022 training course is all about 50+ Search Engine Optimization factors that teach you how to reach top spot on search engines like Google and Bing. Also, this complete course is based on a keyword research compiled from 10,000 keywords for top 30 SERPs across the years 2014 to 2022. Overall, this is a very good course to begin your career as a SEO Professional.
Course Outline:
- Introduction
- Competitor analysis and keyword research
- Optimizing your content
- Improve Technical SEO
- Core web vitals as per google guideline
- Reduce page load time and Increase page speed score
- Get Indexed by Search Engine Faster
- Demystifying Backlinks SEO
- Improve your website
- Protect against Negative SEO
Reasons to take this course:
- Get to learn from the very basic to advance level of SEO.
- Get lifetime access to the video lectures.
- Learn from the best instructors.
- Get the courses at a very nominal price.
- Learn at your own pace.
- Get assessment test to validate your skills.
More Details:
Duration of course: 10 hours
Rating: 4.4 out of 5
3. Become an SEO Expert (LinkedIn Learning)
This fundamental-level course to become an SEO expert is one of the best course you’ll find on the internet. You will get to explore the concepts of search engine optimization (SEO), keyword planning, link building and SEO for ecommerce, and mobile audiences. Moreover, you get to discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts. Practice technical, content, and offsite optimization. Moreover, know how to assess and analyze site SEO. Overall, it is a very good course for beginners as well as professionals.
Course Outline:
- SEO Foundations
- SEO: Link Building
- Learning Local SEO
- SEO: Keyword Strategy
- SEO: Videos
- International SEO
Reasons to take this course:
- Designed and created by some of the best instructors of LinkedIn Learning.
- Learn at your own pace.
- Variety of exercises to practice the concepts covered in the lectures.
- Free access to courses for the first 30 days.
- Learn writing skills from the very basics to advance level.
More Details:
Duration of course: 10 hours approx.
Rating: 4.8 out of 5
4. SEO Fundamentals (Pluralsight)
Pluralsight is an online platform for delivering world-class technical education in the field of Software development, IT ops, Information and cybersecurity, the Data profession, and many many more things. The best part of this certification is that you will get a 1-month free trial so you can take advantage of this opportunity and complete the course for free. In this course you will discover the basics of SEO and some SEO strategies that will help your site weather the continual search storm. Moreover, you require no prior experience with SEO is required for this course.
Course Outline:
- In Depth Keyword Research (Part 1)
- In Depth Keyword Research (Part 2)
- Establishing A Domain Strategy
- On Page Optimization (Part 1)
- On Page Optimization (Part 2)
- The Power of The Right Content
- Building Trusted Links
Reasons to take this course:
- Practice and apply knowledge faster in real-world scenarios with projects and interactive courses
- In-depth keyword research
- Get 10 days free trial
- Beginners level course
More Details:
Duration of course: 4.5 out of 5
Rating: 3 hours
5. Search Engine Optimization (SEO) Specialization (Coursera)
Coursera is offering this 5-course specializationand exhaustive SEO training program teaching all the concepts behind Google search and other online search engine algorithms. This course claims that you’ll build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Moreover, you can take financial support and take this course for free. Also, the best part of this course is that it is prepared by the professionals of University of California.
Course Outline:
- Introduction to Search Engine Marketing
- Search Engine Optimization Fundamentals
- Optimizing a website for search
- Advanced Content and Social Tactics to optimize SEO
- Website Optimization Client Report Project
Reasons to take this course:
- Financial aid to students who cannot afford the cost of the course.
- Learn to achieve specialization in the field.
- Learn from the top universities in the world.
- Comes with brand name of University of California.
More Details:
Duration of course: 5 months
Rating: 4.7 out of 5
6. Search Engine Optimization (SEO) Training Course (Simple learn)
This advanced search engine optimization course is offered by Simple Learn. This course is beneficial for anyone who wants to become proficient in SEO best practices, namely Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, etc. Moreover, this course requires no prerequisites, anyone with an interest in the Search Engine Optimization field may take this course. You will also learn Google’s popular tools like Keywords Trends and Search Console. By the end of this course, you’ll attain new skills like content marketing, web analytics, keyword management and research etc.
Course Outline:
- Advanced search engine optimization
- Advanced content marketing
- Search engine optimization foundations
- Advanced web analytics
Reasons to take this course:
- 20+ real-life industry-based projects
- Learn how to use Google Trends and Search Console
- Understanding advanced web analytics
More Details:
Duration of course: Varies
Rating: 4.2 out of 5
7. Certified Search Marketing Professional – SEO & Google Ads (DMI SPECIALIST)
This course is prepared by the Digital Marketing Institute that is meant to imbibe SEO expertise in you. This course will provide you with the knowledge, techniques, and superior skills to be that driving power. Moreover, this course claims that learners will provide you with the knowledge of logical reasonings, analytical abilities and devices to become a leading player in the digital phase. This course can be taken by sales professionals, marketing managers, team leaders, business consultants and Developers. Overall, this is a good course to get an overview of the Search engine optimization.
Course Outline:
- SEO Set up
- SEO Content
- Display advertising
- SEO Workshop
- Paid search
- Analytics with google analytics
- Strategy and Planning
Reasons to take this course:
- Useful skills through a no-nonsense SEO workshop
- Display advertising tricks
- Interpretation of Google Analytics data
- Planning your content and strategy
More Details:
Duration of course: 30 hours
Rating: 4.5 out of 5
8. Free SEO training: SEO for beginners (Yoast)
This course is specially meant for beginners and for those who want to pursue their career as a SEO Professional. This course claims that you’ll learn how to do keyword research and how to come up with your very own content strategy. The course will cover all the basics of keywords, you will also get to know about the examples of great site structure and how the plugin helps you build an intuitive structure for your own site. Overall, this is a good course for beginners and to get an overview of the SEO field.
Course Outline:
- Introduction to SEO
- The content side of SEO
- The technical side of SEO
Reasons to take this course:
- Learn about the Basic foundation of SEO
- Get Free ready made framework and templates for SEO strategy
- Best course for Beginners
More Details:
Duration of course: 2 hours
Rating: 4 out of 5
9. SEO Certification Course (Hubspot)
This beginners-level course is meant for marketers, content creators, and anyone looking to skill up on SEO. In this certification course, you’ll learn all things SEO, including website optimization, link building, keyword research, and much more. Moreover, you will learn how to write meta descriptions and link text, and how to optimize your website content following industry best practices. Overall, this is a good course for beginners.
Course Outline
- SEO Basics
- On Page and Technical SEO
- Keyword Research for SEO
- Link Building for SEO: Scaling Your Backlink Strategy
- Optimizing Your Website for Rich Results
- SEO Reporting
Reasons to take this course:
- Evaluate and improve your website’s SEO
- Best for the Beginners
- Get the Free On-Page Templates
More Details:
Duration of course: 2.5 hours
Rating: 4.3 out of 5
10. Website Performance Optimization (Udacity)
This course is offered by Udacity and prepared by google. This course is for any and all web developers. Moreover, the course claims that you will learn how to optimize any website for speed by diving into the details of how mobile and desktop browsers render pages. This is a short course that will give you an overview of HTML, CSS and JavaScript. In addition, you should be comfortable reading and writing HTML documents and modifying JavaScript files.
Course Outline:
- Introduction
- Critical rendering path
- Easy HTML, CSS, and JavaScript optimizations
Reasons to take this course:
- Get to take real-world projects from industry experts.
- Learn at your own pace.
- Get the Course Completion Certificate Powered by Google
- No prior experience requirement to enrol for the program.
More Details:
Duration of course: 1 week
Rating: 4.6 out of 5
In the end, we would like to wish you all the very best for your future. We hope you read the blog carefully and have chosen your favorite course in the Search engine optimiation Program, and are already preparing to take the course and ace your career with flying colors. Happy Learning!
