USING SOCIAL MEDIA IN COMMERCE

With the huge popularity of social media with the masses irrespective of nationality, race, or class, it has become a great opportunity for the businesses to sell themselves. We can find that from start-ups to MNCs (Multi-National Corporations), everyone has social media profiles on leading sites like Facebook, Twitter, and LinkedIn. In this article, we present to you some of the general things to be kept in mind while dealing with commerce on social media:

• The language and message of the ad

An intelligent businessman knows that the attention span of the audiences is very short, with ads popping in front of their eyes every now and then. In such a scenario, language that prompts them to take quick decisions should be used. Phrases like “Be the first one to own this!”, “Offer limited for this week!”instil a sense of immediacy in the manner of the customers to take quick decisions and this also incentivizes them to buy your product.

• Clarion call to action

The audience of a business page has varying interests, some want special deals, some want vouchers or coupons, and some want details about the company policy. The page should be designed in such a way that it accommodates the interests of as large an audience as it can. Status updated that address the concerns of one and all should be kept flowing.

• Keep your page updated

The page of your business should be regularly updated (say, monthly or quarterly) according to the changing trends in the market, and the size and tastes of the customers, so that when any of the audience lands on your page, they are satisfied with their queries and expectations.

• Making the audience share more and more

In order to encourage your audience to share your page and status updates, offer exclusive deals to a selected audience. For example, “The first 10 people to share this get 20% off on their next purchase!”, or you may organise online contests and give priority to people who share your posts.

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