Liberal and Conservative Perspectives

Media Regulation- Liberal and Conservative Perspectives and how they shape regulation In the run-of-the-mill political domain, demands for media regulation come from both the leftists and the rightists. Nevertheless, the envisioned goal of the regulation varies based on political orientation. Liberals (the left-wing) habitually perceive the government’s part in media regulation as one of shielding the public against the control of the private sector.This assessment demonstrates itself in liberal backing for regulating media proprietorship of…

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Media Regulation across Nations

Media Regulation across Nations- Experiences of various countries and its outcome All administrations, because they comprehend the political and social prominence of the media, cultivate some dogmas aimed at regulating and monitoring them. Obviously, the technique by which they try to achieve such control contrasts. Some countries have taken direct dictatorial control of media through state ownership and the banning of opposition media. But most nations employ media regulation that is non-authoritarian in nature, mingling…

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Various colours that unfold in media institutions

Relationships and Media- Various colours that unfold in media institutions When talking of relationships that concern media, we are faced with two aspects – those between media and other social establishments, and those within the media industry. Talking of the former, we cannot effectively understand the media industry without bearing in mind the social, economic, and political setting in which it exists. Institutions outside the control of media personnel set certain legal and economic confines…

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The British Press: A Study in the Impact of Advertising

Traditionally, historians have argued that British newspapers gradually won their freedom from government and party control as they shifted to a financial structure that relied upon advertising. In this view, newspapers achieved a kind of economic independence, permitting the press to take up its contemporary role as the “fourth estate”. Certainly, this shift had great significance for the British press. But we cannot understand the movement away form a state-supported press to an advertiser-supported press…

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Economic News

Economic News – how business news dominate the health of the world News coverage of economic issues is remarkable in the way in which it reproduces a profoundly ideological view of the world. While individuals can play a range of roles in economic life – worker, consumer, citizen, or investor – economic news focuses overwhelmingly on the activities and interests of investors. One of the most striking examples of this phenomenon is the fact that…

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Social media- creating new bridges for communication

Recent trends indicate that masses are ever increasingly dependent on social media, not just for communicating and socialising, but also for keeping abreast with the times – for regular current affairs. This is problematic in the view of the unreliability of the information bombarded into our senses. For instance, a person sharing certain content may not be as powerful, beautiful, or influential as his/her social media profile suggests. We all are aware of the Photoshop…

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How television is defining social relationships…

Mass Media – How television is defining social relationships in today’s age From a sociological perspective, the media play a crucial role in almost all aspects of daily life. However, their influence is not limited to what we know. The sociological significance of media extends beyond the content of media messages. That is, mass media are bound up with the process of social relations. This impact is most obvious when we look at the ways…

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Media conglomerates

Media conglomerates- how a relatively few own the major media in the world Concentration of media ownership means that fewer corporations own the media. At the same time that concentration of ownership has been occurring, conglomeration has been taking place. That is, media companies have become part of much larger corporations, which own a collection of other companies that may operate in highly diverse business areas. As mass media have become big businesses, major corporations…

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Media- A ring side view of the impact of media on audience

In the last article, we discussed the two kinds of relationships that exist within the media industry and the ones that it forms with other social institutions. However, another relationship occurs when the media deliver messages to readers. Here the issues of interest involve how readers interact with media products and media technology. Readers are not passive sponges that soak up the many messages they come across in the media. This would imply a one-way…

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How mass media impacts sociology…

Media – how mass media impacts sociology in the larger society Sociologists are not the only ones who study the mass media. Political scientists are sometimes interested in the media’s role in politics. Literary scholars might examine the media as cultural texts. Some psychologists are interested in the effect of media exposure on individual behavior. Most important, mass communication scholars explore a wide range of media issues that often emphasize the structure and practice of…

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