What do people do what they need to find the information, or what do they do what do they do when they need solution to any problems. The days are over where people would directly consult the close one. People now have access to powerful tool called internet in their offices, in their house, in their classes, in fact it is always in their hand. Thanks to the gadgets makers and internet service providers. So anything people need to look up today they go straight for the internet. And it’s not that people don’t consult to their close one at all. Yes, they do. But where. Of course mostly in internet where their close ones are along with other thousands of people are who create and share their content and participate in the activity called social networking in the cool platform who everyone loves and enjoys to visit called social medias.
In USA, on an average out of 80% people online 60% were on social media. This was the stats of 2011. Think how big it might have grown today and if you look into the scenario on other parts of the world it’s the same. Over six billion look ups in a month in google shows that people are actually looking for the decent information and are really searching for the products and services that a business offers to the customers and social media is their favorite choice as it’s the place where they can find others like them always ready to network and share information.
Social media has emerged as a powerful tool in marketing and being a marketer you have to understand how to take advantage out of it. The social media marketing is all about how much you engage your audience with your content. The key to success in social media marketing is to give customers what they are looking for and give it continuously. The simple four steps in social media marketing can be selecting you niche, then start giving helpful and relevant contents, then capturing the information of the people and maintain the connection with the people.
The part where most of the marketer go wrong is they don’t give the content but ask in return from the audience. You have to contiounesly feed audience with useful content and once the audience are engaged in your contents and the trust is developed then only the deal should be introduced. This theory of giving giving and giving and finally right hook up at right time is very effective strategy what marketers should not miss out.
One must be aware that you can’t make money directly with the social media marketing but you can make money doing business and social media marketing can be really really helpful because people love doing business with whom they know, like and trust and social media marketing can take you to that position. With the help of social media you can build the strong relationship with the costumers and that is what every business wants.
The use of social media marketing to improve your business may sound great but don’t get into heat and start loading your content over thousands of social media sites. First you identify your niche and look for the sites with the traffic highest from your niche and post your beautiful content there. But never forget to miss out those top sites because it makes really easy to accomplish what you are looking for. Posting helpful videos in YouTube, writing articles for online magazine like e-zine and so on, on the topics that your business is expertise in can do the trick. You can keep track of the people who constantly look into your content, ask for more information and try to solve their problem with your expertise and send those emails and newsletter and stay in touch with them.
Not only social media marketing is effective for bringing fame to your business and bring the customers more closely to you but it helps to expand your network also improves the communication process. You get valuable feedback from the customers which will tell you where you are going wrong and where you have to focus on. So all the marketers who are not yet into social media marketing, better late than never, you are already late start it now…
