While shopping online we all browse the largely renowned websites like Flipkart,, Myntra, etc. However there are many awesome sites and private brands that are emerging glamorously in the fashion world. Some of these start ups are:
Violetstreet: This is a startup that brings to you the most elite designers from various cities, at home. This online store helps you pick from a wide range of enchanting ethnic outfits of leading labels. Since it has partnered with niche boutique designers and numerous leading labels, it is able to offer exclusive deals and discounts. It was founded by Ankur Gupta and Nayan Kumar in early 2014 and is now a very trending online shopping centre for modern women to catch upon the latest fashion.
Craftsvilla.com: It is a market place to discover India. It is a platform which connects the local craftsmen and designers directly to the customer. Thus by removing the middlemen it is able to sell the items at a cheaper rate and earn more. It assists the buyer in exploring more interesting facts about India and thereby preserves our culture and heritage. It has received funding from various US based investors. Craftsvilla.com has also been hailed in the various media including Times of India, Hindu, Economic Times, WSJ etc as the “Hottest Young Company in Handicrafts in India”, which is bringing positive change in the livelihood of base level artisans and designers
Faballey: It was cofounded in 2012 by Shivani Poddar and Tanvi Malik who had terminated their high paying corporate jobs to pursuit their passion of entrepreneurship. Faballey is all about fast fashion- the trendy stuff that is new and fast moving. They have tied up with traders from China and UK to import accessories. It has been inspired from the fashion forward girls who enjoy quirky, indie chick nooks and prefer to stay away from the mainstream. They work for about months in advance for new releases.