Social Graphs Spread Information
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Beyond linking people within a social network, the relationships that are present within a social graph play an important…
Drive Conversations and Connections
The most basic role of the social object is driving conversation. In the business applications discussed previously, the…
Social CRM and Blogger Outreach
In referencing bloggers and blogger outreach, this is not meant exclusively about A-list bloggers. These individuals are certainly factors and…
Social Business Are Participative
Ultimately, a social business is about participation with and by the respective customers and stakeholders in pursuit of an organization…
Social Profiles
How has the popularity of Social Profiles affected the identity of people? At the center of the Social Web and…
Social Applications
Taking the four basic building blocks together consumption, curation, creation, and Collaboration, one possible model (there are many) for…
Engagement as a Customer Activity in Social Media
The Social Web creates an expectation from the customer’s perspective whether a prior, current, or potential customer of a…
Create a Social Business in Social Media
Social Business in social media….what do you think? Lets start with the engagement processes and the ways in which…
Social analytics and quantitative measurement
Create a Social The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies…
Engagement in social media as a Business Activity
Customer engagement is the prerequisite for advocacy and that is what social media offers! Mentally jump back to the engagement…