Amazon-face of retail world turns 20
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“Cadabra” was the magical name that Jeffrey Preston Bezos, founder of Amazon, initially wanted to give to Amazon in 1994,…
Brand Cold Wars
One couldn’t have overlooked the bill-board cold war between Flipkart and Snapdeal. This happened when Flipkart released its new tagline-…
Replay to Targeting and Marketing
While surfing for a birthday dress for me from e-commerce sites, my friend received an email from American Swan, a…
Proliferating Billion Dollar Start-ups
Few years back, when Facebook was one among those who were growing at a tremendous pace, started facing the problem…