In the era of modernization and digitalization, companies are moving ahead to the next generation. With changing times all the companies from all sectors are developing ways to socialize their businesses on social media platforms. Since, all of the world is now working on just one click, companies have develop ways to promote their products and services as well as increase their websites’ engagement over the web. They develop ways to attract customers to their services and influence them to buy their products. All of this process requires professionals that can handle social media platforms and pages to manage all the work from reporting to assisting a staff for social media marketing. Moreover, we call such professionals as Social Media Managers.
Let’s move towards discussing Social Media Marketing Courses and Certification!
Who is a Social Media Marketing Professional?
A Social Media Marketing Profesional is the one who manages all the social media platforms and pages like Instagram, Meta, YouTube, and company’s websites for promoting their products and services. This professional is also responsible for assisting junior executives in the social media marketing staff by assigning them different tasks and maintain coordination. They are also responsible for reporting and monitoring social media activity and trends, writing engaging content and blogs, creating and supervising strategies to support the brand on social media. They also conduct online surveys from customers and list the expectations and requirements of them from their company’s product and services and suggest ways to improve product and social media quality for developing the company on all aspects and stand in the competitive market. Some of the major roles and responsibilities of these professionals include the following:
- To manage all the social media accounts of the company
- Ensuring brand consistency in marketing and social media messages
- They also collect customer data and analyses interactions
- Utilizing customer data to create comprehensive reports
- Work towards improving future marketing strategies and campaigns
- Staying up to date with any new changes on social media platforms
- Creating social media performance report to explain their progress on social media
Now, let’s look at some of the skills possessed by these professionals:
- Communication skills
- Writing skills
- Creativity and Innovation
- Customer care
- Developing good connections
- Critical thinking
- Problem-solving and Decision-making
Discussing the 10 Best Social Media Marketing Courses and Certification in 2022
The job of a Social Media Marketing Professional is quite exhausting but is full of new challenges everyday that requires creativity and innovation. Getting proper knowledge about the same will help the aspirants to outgrow their own capabilities and earn them acknowledgement at the workplace as well as globally. Therefore, it is equally important to choose the best institution to learn from to add value to your resume as well as help you get the best knowledge and skills required for this job. So, we’re here to help you out with our latest and updated 10 best Social Media Marketing Courses and Certifications in 2022. Without wasting more time let’s head towards the list.
1. Vskills Certified Social Media Marketing Professional
Vskills is known as the India’s Largest Certification Body that is attested by the Government of India. Having a certification like this will definitely add value to your resume. People have shared positive experiences while earning Vskills certification and have witnessed a huge enhancement in their career prospects. Moreover, they have gained value after earning this certification. The Certified Social Media Marketing Professional certification is specially made for both beginners as well as professionals. The course claims that it covers and tests candidates on various areas in social media marketing concepts. Moreover, learners have developed skills like social media strategies, analytical skills, handling social media metrics, and gained knowledge of social media platforms and tools by the end of the certification. Also, you earn the certificate after the successful completion of the exam that attested by the Government of India.
Course outline:
- Social Media Basics
- Case Studies on Social Media Usage
- Getting Started with Social Media
- Social Media Channels Overview
Reasons to take this course:
- To begin with, Vskills is a Government Certified body that adds value to your CV itself.
- Then, the Certification is valid throughout your life.
- No prerequisites required.
- Both Professionals as well as begineers can take this course without any second thought.
- Candidates get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine Shine.com for better job opportunities.
- This course is available online including online learning material and hard copy at your door steps.
- You can take your exam on any date and time of your convenience.
- 15 fruitfull Learning hours.
More Details:
Duration of this course: 15 learning hours
Rating: 5 out of 5
2. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)
Udemy is also one of the most famous online education platform where you can find masses of courses from best instructors all over the world. This complete digital marketing course is divided into 12 mini courses that are available to you in one single course. You will learn about the basic concepts of Digital Marketing, including social media marketing, YouTube marketing, Facebook marketing, SEO, and many more. Moreover, you will also learn various strategies that will help you in growing online businesses without learning any programming language. Furthermore, you will receive a professional certificate of completion after completing the course. This is a good course for someone who is interested in getting a job in digital marketing.
Course outline:
- Market Research
- WordPress
- Email Marketing
- Copywriting
- SEO (Search Engine Optimisation)
- YouTube Marketing
- Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora)
- Linkedin Marketing
- App Marketing
- Google Adwords
- Facebook Ads
- Google Analytics
Reasons to take this course:
- No prior experience is required.
- Contionus support and motivation from the instructor.
- Complete learning hours with quizes, practice papers, and information abot SEO, Meta Marketing, and many more.
- Learn to handle traffic on various social media platforms like LinkedIn marketing, App marketing, and Google analytics.
More Details:
Duration of this course: 23-24 hours
Rating: 4.4 out of 5
3. How to Create a Social Media Strategy by Institute of Data & Marketing (FutureLearn)
This is a complete program that covers everything about social media strategy for personal branding, businesses, and other domains. The course claims that the students develop skills that help them develop an engaging social media strategy, improve brand image and social engagement online. Moreover, the course lectures are highly equipped with quality learning lectures, study notes, helpful exercises, and business cases to accommodate you with the best learning experience. Also, students after completing the course were able to develop their own social media strategy and run it.
Course outline:
- Understanding Social Media Strategy
- How to Develop Your Social Media Content Strategy
- Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Reasons to take this course:
- This is a good course for beginners and marketing managers to help them boost and develop new skills.
- Learn KPI with the SMART objective framework.
- Learn to engage traffic on the website to enhance a website total viewing hours.
- Learning to create strategies and develop plans for your social media platform.
More Details:
Duration of this course: 10 weeks
Rating: 4.7 out of 5
4. Digital Marketing Specialization by University of Illinois (Coursera)
Coursera is one of the largest online learning platform that collude with various prestigious foundations along with their notable experts to develop best courses that can be taken from anywhere in the world. The digital marketing specialization course is offered by the Univeristy of Illinois. The best part about this course is that it is prepared by the leading experts from the the University of Illinois. This course will help you specialize strategic marketing concepts and tools to direct brand communication in the digital world. The course claims that the learners will get the opportunity to explore different aspects of the current digital marketing environment, including various topics like digital marketing analytics, search engine optimization, 3D printing, and much more. Moreover, the complete course is divided into seven different courses which will help you master the field. Also, you will be required to solve a capstone project at the end of the course that will help you validate your learned skills.
Course outline:
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Marketing in a Digital World
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- The Digital Marketing Revolution
- Digital Marketing Capstone
Reasons to take this course:
- The digital marketing specialization course is offered by the Univeristy of Illinois.
- Get to explore different aspects of the current digital marketing environment, including various topics like digital marketing analytics, search engine optimization, 3D printing, and much more.
- Includes a capstone project
- Learn to achieve specialization in the field.
More Details:
Duration of this course: Varies
Rating: 4.5 out of 5
5. Trending Social Media Marketing Courses (LinkedIn Learning)
LinkedIn Learning is a very well-known platform where you can find various courses related to almost every field. Earning this certification will also add value to your resume. Moreover, there are numerous courses available on the site from where you choose your best take. These courses are best for professionals already working in this field. It offers numerous courses that are listed below in the blog. The courses are well equipped and are available in video lectures, graded assignments, hands-on projects, practical exams, and real-life scenarios of ad campaigns. After completion of the course you can share your completion certificate that can also be shared on your LinkedIn profile.
Courses available:
- Social Media Marketing Foundations
- Marketing: Copywriting for Social Media
- Social Media Marketing Trends
- Social Media Marketing: Strategy and Optimization
- Marketing on Instagram
- Social Media Marketing for Small Business
- Social Media Marketing Tips
Reasons to take this course:
- Designed and created by some of the best instructors of LinkedIn Learning.
- Learn at your own pace.
- Free access to courses for the first 30 days.
- Learn strategies to grow your small business at a rapid speed by using social media platforms.
More Details:
Duration of this course: Self-paced
Rating: 4.5 out of 5
6. Digital Marketing Strategies (Northwestern | Kellog School of Management)
This course is offered by Northwestern|Kellog school of management. This course comprises of all the modern marketing techniques and offers you to create strategies to build businesses by making decisions and solving real-life issues. The course also claims that it helps learners on various platforms like how to evolve your marketing by incorporating data, analytics, and optimization techniques for improved decision-making. This is for those who want to see growth in their business management skills and want to grow their business to high and next level with the help of technologies like Artifical intelligence and data mining.
Course outline:
- A Framework for Marketing in a Digital World
- Understand Customers and Generating Insights
- Customer Segmentation and Behavioral Marketing
- The Customer Journey and Content Strategy
- Brand Storytelling in a Digital World
- Accelerating Marketing Execution through Agile Marketing
- Marketing Attribution, Testing, and Experimentation
- Marketing Automation and Artificial Intelligence in Marketing
Reasons to take this course:
- Identify real-world challenge in business and come up with a solutions.
- Get practice tests, tricks, and tips from the experts.
- Gain insights into social data mining and AI operations.
- Get to learn modern trends in the social media marketing platform.
More Details:
Duration of this course: 2 months
Rating: 4.5 out of 5
7. Free Social Media Marketing Courses (Alison)
This course is offered by Alison, one of the first platforms to offer MOOCs (massive online open courses). There are numerous courses available in Alison related to social media marketing. Some of them are listed below in the blog. These courses are versatile in the sense that both beginners and professionals can take them. Moreover, the courses are available at two levels first is a single course designed for individuals and second one is designed as diploma courses. These courses will help you learn how to use social media platforms to manage marketing campaigns, increase sales, and reach your marketing targets. Also, after completing the course, you will get a certificate of completion.
Courses available:
- Diploma in social media marketing
- Profitable marketing for small businesses
- Diploma in media and its development
- The complete social media marketing course
- Diploma in digital textuality
- Marketing through the internet and social media
- Diploma in modern marketing management
- Introduction to online marketing strategies
- YouTube marketing, and many more
Reasons to take this course:
- Two specialized namely, a simple course and other is diploma programs that are entirely focused on teaching you the basics as well as core concepts of social media marketing.
- Certificate available with a nominal fee
- 2-3 hours of learning
- Get to know about various social media strategies and powerfull tools for promoting brands of the company.
More Details:
Duration of this course: Varies
Rating: 4.5 out of 5 (average)
8. Social Media Marketing Courses (edX)
edX is also one of the most famous education platform where you can take up online courses and develop skills required to boost your career goals. Students who are curious to learn best practices and strategies for developing their social media marketing platform can take any course from the following list of courses that are available on edX. These courses are prepared by various professionals all over the world like Boston University, UBC, Curtin, and many others. The best part of getting certification from prestigious institutes at world level will add value to your CV and build enormous career opportunities for you in the social media marketing field.
Courses available:
- Online advertising and social media
- Social media: How media got social
- From digital technologies to social media
- Reputation management in a digital world
- Online marketing strategies
- Marketing in a digital world
- Marketing essentials
- Introduction to Marketing, and many more.
Reasons to take this course:
- Learn from the top universities around the world, such as Boston University, UBC, Curtin, and many others.
- Choose from the list of extensive courses and learn social media marketing tools and tactics for building your online marketing knowledge and advance your career.
More Details:
Duration of this course: Varies
Rating: 4.6 out of 5
9. Introduction to Social Media Strategy by Skillshare (Buffer)
This course is prepared by Buffer and offered by Skillshare. This course is a great choice for beginners and intermediates. The course starts from the introduction to social media and then move the learners to the advance level. Moreover, you will learn lessons on creating and curating content, Introduction to Social Media Strategy discussesing the right marketing tools are for certain audiences and platforms. You will also learn brand awareness, voice creation, and advertising. This course is suited for anyone who want to create authentic connections.
Course outline:
- Introduction
- Getting started
- Find your voice
- Choose your platforms
- Creating and curating content
- Use the right tools
- 5-Step Facebook Ad Strategy
- Final thoughts
- Next steps
Reasons to take this course:
- Best course for beginners and intermediates, who want to build their career in social media marketing.
- Get learning lessons from professionals all over the world.
- Get knowledge from basic to advance level.
More Details:
Duration of this course: 43 minutes
Rating: 4.4 out of 5
10. Advanced Social Advertising Training by Hootsuite Academy
The advanced social advertising training course is offered by the leading experts at the Hootsuite academy. This course is designed for intermediates who want to learn more about the contemporary marketing landscape. This course is curated with all the knowledge and skills that are required for social media marketing that can be applied on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
Course outline:
- The Social Advertising Landscape
- Setting the Stage for a Successful Social Media Ad Campaign
- Advanced Best Practices for Targeting Social Advertisements
- Creating and Iterating on Social Ads
- Bidding and Buying Social Ads
- Tracking the Impact and ROI of your Social Ads
- How Hootsuite Helps with Social Advertising
- Hootsuite Advanced Social Advertising Certification Exam
Reasons to take this course:
- Best course for intermediates.
- Brainstrom your knowledge and help you develop required skills.
- Explore how to create plans for a targeted group of social media users.
More Details:
Duration of this course: 5 hours approx.
Rating: 4.6 out of 5
We have now reached at the end of the blog. We hope you went through each of the course and all the related details completely. Moreover, we are happy if we could help you in choosing the right certification course for yourself and kick start your career in Social Media Marketing sector. We wish you all the best. Happy learning!
