People analytics is being claimed as the next big thing in the HR world. This revolutionary idea is being adopted and implemented by a number of companies like Google. So what is people analytics? People analytics aims to bring “big data” into corporate hiring and promotion. Companies spend a lot of time and money into their hiring process but the subsequent results are often not satisfactory. According to a survey conducted by Arlington based Corporate Executive Board, nearly a quarter of all new hires leave within a year, and majority of those who continue to stay with the organization are not as productive or engaged. Way back in the 1950s many organizations would use psychological and intelligence tests for the purpose of screening applicants while recruiting but with time this process became expensive and proved to be less effective and companies simply started recruiting based on their gut and often the process was seen as being subjective, where the manager would hire an employee for himself and not for the company. This is where people analytics comes into the picture. The process starts with the collection of relevant data which can help us make predictions. In San Francisco, a company called Evolv has helped Xerox and AT&T screen applicants for front line sales and customer service jobs. They based their results on useful data such as how far the applicants have to commute to reach work, whether they use a factory installed browser or download a better one like Chrome or Firefox, or how many social networking sites they use. Evolv has found that in sales creativity and not persuasiveness is the key to success in sales and in call center rapport with customers is of primary importance. This is just one side of people analytics. In the next article the focus will shift to the other ways people analytics is revolutionizing HR.
People Analytics Part 1
Marisha Chatterjee
Currently studying Human Resource Management at Xavier Institute of Management, Bhubaneswar.
Graduation in Psychology from Loreto College,Kolkata
Get Govt. Certified
Learn MoreGet industry recognized certification – Contact us
Categories
- 5S (1)
- Accounting, Banking & Finance (973)
- Agile (1)
- AML/KYC (29)
- Angular (2)
- Announcements (2,282)
- Anti Money Laundering (1)
- Arbit (354)
- Artificial Intelligence (1)
- Automation testing (20)
- Big Data (31)
- Biotechnology (3)
- Business Analysis (8)
- Business Analytics (7)
- Business Development (4)
- Business Process Re-engineering (3)
- Business Strategy (2)
- Career Tips (190)
- Cloud Application (1)
- Cloud Computing (11)
- Communication (5)
- Compliance (8)
- Content Writing (6)
- Corporate (3)
- Cost accounting (2)
- Cyber Security (8)
- Data Science (16)
- Database Testing (3)
- Design (14)
- Digital Banking (2)
- Digital Marketing (5)
- Digital Media (71)
- E-Commerce (2)
- Economics (96)
- Electronics (8)
- Energy (16)
- Entrance Exam Alert (9)
- Entrance Exam Results (1,774)
- Entrepreneurship (76)
- Event management (1)
- Expert's Interview (5)
- Fitness Training (2)
- Foreign Trade (24)
- Freight Forwarding (1)
- GAAP (1)
- GDPR (1)
- Go Language (1)
- GST (2)
- Hacking (2)
- Hardware and Networking (1)
- Health, Nutrition and Well-being (45)
- HR Audit (2)
- HRBP HR Business partner (2)
- Human Resources (366)
- Information Technology (217)
- Interview Dates (1)
- Interviewing and Hiring (4)
- Java (2)
- Jmeter (9)
- Jobs (1)
- Kaizen (2)
- L&D (1)
- Labour Law Analyst (2)
- Leadership (5)
- Lean Manufacturing (3)
- Legal (61)
- Life Skills (283)
- Linux administration (1)
- Logistics & Supply Chain Management (59)
- Machine Learning (4)
- Management (430)
- Managerial Accounting (1)
- Marketing (72)
- Media (160)
- Mobile Application Development (20)
- Office Skills (11)
- Operations (4)
- PHP (1)
- POSH (Prevention of Sexual Harassment) (4)
- Procurement management (1)
- Production (1)
- Programming (34)
- Project Management (18)
- Psychology (2)
- Public Relation (2)
- Purchase Management (3)
- Python (6)
- Python (7)
- Quality (62)
- Quantitative Financial Programming (1)
- React JS (6)
- Real Estate (5)
- Resume Writing (1)
- Retail (2)
- Robotic process (2)
- Sales, BPO (10)
- Scrum (1)
- Security (14)
- Selenium (22)
- Six Sigma (14)
- Six Sigma Green Belt (1)
- Skills (3)
- Social media (2)
- Software Testing (34)
- Talent acquisition (4)
- Tally.ERP (1)
- Team leadership (1)
- Technical Analysis (1)
- Testing (61)
- Transaction Monitoring and Financial Crimes (1)
- Underwriting (1)
- US GAAP (5)
- Vskills Certification (5)
- Warehouse management (3)
- Web Development (105)
4 Comments. Leave new
Good work!
Well written..!
ilustratively codified!
Well codified 🙂