How to make a great advertisement..

Advertisement-How to make a great advertisement and reach to the consumers

Popularity of Advertisements

Modern advertisement is a skillful way of blowing one’s trumpet.To speak highly of one’s goods has been raised to the dignity of art.The most successful businessman is the one who knows the secret of effective advertisement.The real worth of an article is of little importance;what matters is the way in which public attention is drawn towards it.Men do not part their money easily,but the clever advertiser can draw it out of the pocket of even most educated and miserly customer.

Nobody who has not tried his hand at writing an advertisement, can ever realize how difficult an art is. It may be comparatively easy to write a poem ,a  short or a play,for here the artist has unlimited freedom to make his literary masterpiece short or long, easy or difficult. The advertisement writer has no such liberty.The subject is not of his choice and the space at his disposal is strictly limited.Besides he cannot afford to be learned or literary.The meaning of advertisement must flash upon the mind of every reader the moment his eye falls upon it.

Innumerable are the forms of advertisement.It can be both crude and subtle. Advertisements are often a fine mixture of sound and color;a joint appeal is made to the eye ,ear and mind of the public.A vulgar illustration is offered by a cinema hawker’who goes about in a multi colored coat,with a feathery conical cap on the head,shouting the name of the picture-palace and the picture it is showing.Among the finer methods ,one may remember the modern ice-cream vendor who plies his wooden thermos box on wheels which bears on its sides the painted slogan “Stop me and buy one”.Who can disobey this order to buy ice creams?

Advertisements, like the almighty , seem to be present everywhere.Turn your eye where you may,you are bound to see some advertisement.Posters and handbills are posted on the walls and roads ;huge signboards glare at you in the market.There is hardly a page in the newspaper or the magazine in which an advertisement is not found.Trains,cars,buses and now even metro rails-everywhere is a dash of color in water paint,oil or enamel.For instance, as you walk up and down the platform of Delhi metro :”Horlicks make you taller ,stronger and sharper”;”OLX pe bech de” ; “Kitkat break banta hai” and so on.Again when you see a movie ,you are sure to see a number of advertisement reels and slides before the movie and during the interval.

Advertisement is a game of patience.It must appear again and again. The businessman must get his things advertised repeatedly and constantly.Prosperous firms book in advance the front , back and the other prominent pages of leading papers and journals as well as popular TV channels.Repeated advertisement is a sort of education for the average man,the only danger being over advertisement and false advertisement.

Advertisements must repeat themselves but not monotonously.The same article must be advertised in a fresh and attractive way.At one time Gillette razor blade company used to bring out pictures of well shaved English writers like Dickens and Shakespeare,with the comment that these artists would never have grown beards if they had convenience of Gillette blades.But now the company advertises “The best the man can get”.

Some advertisements linger long in our memory. For instance, the famous ad of Parle-G where G is for Genius ;”Dairy Milk-Kuch meetha ho jaaye” ; the sweet little boy saying “I love you Rasna” ; the old uncle in MDH masaale ” Asli masaale sach sach MDH MDH “.In certain cases the advertisements take form of a happy pun and sometimes prizes are awarded for suggesting the best slogan for an article .

Advertisements are indispensable for trade and commerce.They are a great source of income to newspapers and televisions. Incidentally the also reflect the culture of the people.Advertising develops a relationship between the consumer and the brand. It adds to the reputation,meaning and the value brand name or symbol has acquired overtime.

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17 Comments. Leave new

  • interestingly presented article and great work ! 🙂

    Reply
  • Archana Singh
    October 1, 2015 9:30 pm

    well written

    Reply
  • Tathagat Sarthaka
    October 1, 2015 9:51 pm

    really nice work

    Reply
  • Akanksha Babbar
    October 1, 2015 11:17 pm

    Really very well written

    Reply
  • Anshu Agarwal
    October 1, 2015 11:50 pm

    I agree with your point about advertisement being a difficult task. I think it’s a form of art; to attract the crowd’s attention to something cannot be an easy business. Very well framed. Great effort.

    Reply
  • Over advertising and false advertising are very common mistakes which one has to avoid.
    Also, I completely agree with your point that an advertisement writer indeed does face more difficulty than others.

    Reply
  • nice article (y)

    Reply
  • Srishti Kumar
    October 2, 2015 12:46 pm

    Advertisements are important for every business. The OLX adds featuring kapil just make you connect with them through humour in just 2 minutes and we end up using it. Nice article and well explored 🙂

    Reply
  • Very nicely written, Gunjan!!
    Advertisements are really very important part of a business, and it is very necessary how you project your product once it is out for sale 🙂

    Reply
  • Shubhangi Bhatia
    October 2, 2015 4:41 pm

    I agree! Drafting an advertisement is not that easy. Interesting topic. 🙂

    Reply
  • Archana Singh
    October 3, 2015 3:32 pm

    nice work

    Reply
  • Vidushi Aparajita
    October 3, 2015 5:36 pm

    Making an advertisement requires a lot of efforts. Also one has to chose which celebrity thay are chosing to advertise their product as ultimately it is the consumers who have to pay the amont. VERY WELL WRITTEN ?

    Reply
  • Nishtha Ruhil
    October 3, 2015 10:24 pm

    Interesting.well explored article

    Reply
  • Chandni Ahuja
    October 4, 2015 10:02 pm

    Advertising is the key to a successful company . Very well written article.

    Reply
  • Akansha Saini
    October 6, 2015 8:12 pm

    It really is a task to make a good advertisement that describes the brand without hurt the sentiments of viewers. Now, why did I say so is because a lot of ads are sexist. Such ads have the potential to damage the name of the brand. Lately, these people who make ads have realized this and now the ads are less sexist. And that gives the brand brownie points. So, yes, it really is a task.

    Reply
  • Deepanshi Singh
    October 7, 2015 5:17 am

    Good work

    Reply
  • Ushant Ghimire
    October 23, 2015 9:32 pm

    useful…

    Reply

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