Companies spend huge amount of money in reaching out to their target audience through various online channels including Social Media, Search Engines, Emailers, Ad Networks and other niche platforms. Inbound Marketing is about converting your existing reach to revenue generation. For example, an Average CTR (Click Through Rate) of an online ad is 0.01% but if you create content which is specific to prospect’s needs with good CTA (call-to-action), you can generate 20+% CTR. Learning Inbound Marketing will help you to multiple the returns you are getting from your existing investments in Digital Marketing domain.

Inbound Marketing Mock Test

Companies that hire Vskills Certified Inbound Marketing Professionals

​Inbound Marketing Professionals are in great demand. Companies specializing in marketing sector are constantly hiring skilled professionals. Various public and private companies also need inbound marketing professional for their marketing departments.

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Chapter 1: Engagement Magnets: A way to multiply results from existing reach

  • Introduction to Engagement Magnets
  • Content based engagement magnets: guides, case studies, webinars
  • Tool based engagement magnets: audits, strategy toolkits, worksheets

Chapter 2: Audience Aggregation for Demand Generation

  • Importance of Audience Aggregation
  • Using Email lists for Audience Aggregation
  • Marketing patterns to grow email lists

Chapter 3: Conversion Optimization

  • Understanding the buyer’s psyche
  • Designing user flows across your website, emails and other touchpoints
  • The framework for online persuasion for lead generation & sales
  • Visualizing micro funnels to track buyers through the purchase process
  • Landing page optimization & A/B testing

Chapter 4: Lifecycle Emails & Lead Nurturing

  • Identifying stages in buyer’s lifecycle to make leads sales-ready
  • Designing lifecycle emails & website customizations
  • Drip email marketing for lead nurturing


Pradeep Chopra
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. Pradeep Chopra is the CEO & Co-founder of Digital Vidya, India's largest Digital Marketing training company.
Kapil Nakra
Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.
“Exam scheduling to be done through user account” / “Exam once scheduled cannot be cancelled”
Date of Examination
Examination Time
01:00 PM - 02:00 PM
02:30 PM - 03:30 PM
04:00 PM - 05:00 PM
05:30 PM - 06:30 PM
10:00 AM - 11:00 AM
11:30 AM - 12:30 PM

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