Inbound Marketing

Inbound Marketing is one of the key area of Digital Marketing. If you are looking for a job in Digital Marketing, then do checkout the list of most frequently asked Interview questions to prepare yourself for the interview.

Q.1 A company "A" is receiving good traffic on its blog and their blog posts are very interesting and engaging. They want suggestions on the ways to increase user subscriptions. What do you propose?
Run Google ads to get more targeted traffic.
Q.2 A Company "A" is generating 1000s of relevant leads every day. Due to huge sales cost, they are running in losses. What would you recommend to the company to take care of this problem?
Send a series of emails to all leads and ask sales team to do the follow-up based on response on the emailers
Q.3 Which landing pages are expected to have more bounce rate?
A landing page which is offering all the information in detail, and explaining everything in a series of paragraphs.
Q.4 A Company "B" wishes to sell low cost cell phones through landing pages. Which is a better option to communicate their value proposition?
Mention "Low cost cell phones" as headlines and add high quality phones of low cost cell phones
Q.5 In what way(s) could you demonstrate Product Explanations on Landing Page?
1. Write a brief paragraph as an extension of value proposition communicated though tag line. 2. Create concept images to highlight various product features. 3. Create multiple points which briefly explains value proposition
Q.6 What do you understand by "insert topic" in inbound marketing?
Clearly Inbound marketing refers to making the industry more interesting and informative to help solve customer problems with appropriate content. This question is asked by the interviewer to ensure that anyone can easily drop industry jargon and communicate in a simple manner and engaging way.
Q.7 What results have you achieved given your current inbound marketing efforts?
Clearly inbound marketing is used to assist companies in growing businesses. It is important for you as a potential candidate to make sure to provide numbers to showcase efforts of work done. Also this will highlight you understanding of how to measure inbound marketing efforts.
Q.8 What are the ways you use to drive traffic to a blog (personal/business)?
Clearly this question is focused not only on understanding your writing skills for a blog, but also growing readership. You are required to illustrate various strategies as well as plans used to get traffic and build readership for better ranking.
Q.9 What type of inbound marketing would you suggest for our business?
This type pf question also taken into account your knowledge about the companies needs as well your basic understanding and techniques that suits the requirement. Avoid saying social medias it demonstrates that you may not be good at seeing the big picture. Be clear on the steps of action to get it right.
Q.10 In general how much time does it to see results from any inbound marketing efforts?
Irrespective of the type business, it is important to set right expectations else it may lead to critical situations. Ensure you give a reasonable estimates for tactics to be implemented and their real time impact.
Q.11 Which factors are critical in Life Cycle Emails?
Factors which are critical in Life Cycle Emails are: 1. Sending it to the right person 2. Sending it at right time 3. Sending the right communication
Q.12 Which is one of the primary reasons for businesses to do audience aggregation?
Engage potential customers over long term if they are not ready to buy yet.
Q.13 A Company "B" wishes to sell low cost cell phones through landing pages. Which is a better option to communicate their value proposition?
Mention "Low cost cell phones" as headlines and add high quality phones of low cost cell phones
Q.14 A company "A" sells LMS (Learning Management System). They have created a landing page, but users are just not going ahead and trying their product. What could be the possible reasons?
The possible reasons could be : 1. Time taken in the installation 2. Integration with the existing system 3. Security of data imported in this system
Q.15 In what way(s) could you demonstrate Product Explanations on Landing Page?
1. Write a brief paragraph as an extension of value proposition communicated though tag line 2. Create concept images to highlight various product features 3. Create multiple points which briefly explains value proposition
Q.16 A company "A" is receiving good traffic on its blog and their blog posts are very interesting and engaging. They want suggestions on the ways to increase user subscriptions. What do you propose?
Run Google ads to get more targeted traffic.
Q.17 A Company "A" is generating 1000s of relevant leads every day. Due to huge sales cost, they are running in losses. What would you recommend to the company to take care of this problem?
Send a series of emails to all leads and ask sales team to do the follow-up based on response on the emailers
Q.18 Which landing pages are expected to have more bounce rate?
A landing page which is offering all the information in detail, and explaining everything in a series of paragraphs.
Q.19 A Company "B" wishes to sell low cost cell phones through landing pages. Which is a better option to communicate their value proposition?
Mention "Low cost cell phones" as headlines and add high quality phones of low cost cell phones
Q.20 In what way(s) could you demonstrate Product Explanations on Landing Page?
1. Write a brief paragraph as an extension of value proposition communicated though tag line. 2. Create concept images to highlight various product features. 3. Create multiple points which briefly explains value proposition
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