Whatever, the industry, companies invest a large amount of time and effort into staying on top of their PR strategies as it is definitely one of the most effective ways for building marketing strategies and creating a solid online reputation. Thus, public relations as a career is in high demand nowadays. So, if you are someone who wishes to build a career in PR management, then stay with us till the end as here you’ll find the Top 7 Public Relation Certification and Online Courses in 2022. Let’s begin with knowing the responsibilities and required skills of the interested candidates.
Responsibilities
A PR specialist has the following roles and responsibilities-
- Planning publicity campaigns
- Dealing with public and press enquiries
- Writing presentations and press releases
- Organising promotional events
Recommended skills
To begin with, let’s discuss the basic skills that one is recommended have before going for a certification course in public relations-
- Tech savvy
- IT skills
- Communication skills
- Awareness of media agendas
- Writing skills
- Presentation skills
Top 7 Public Relation Certification and Online Courses in 2022
Choosing a certification course that suits you best is not an easy task as there are various online platforms offering numerous courses to fulfill your needs. Therefore, here we are to help you out by discussing the Top 7 Public Relation Certification and Online Courses in 2022 that would give you an idea about which course you should go for. So, without any further waste of time let’s look at what we are here for-
1. Certified Public Relations Officer by Vskills
This government certification program is for candidates looking for opportunities in the public relations departments of companies. It emphasizes developing public relations strategy along with the tactical needs of the profession. Thus, this course on Public Relation is highly recommended for media relations professionals, professionals practicing public relations, government public relations officers, practitioners, and corporate communicators. Following are some important details and the course outline that you should know before enrolling in this course.
Course Details
- Government certified
- Learning hours- 13 hrs
- Fees- Rs 3499
- Certification validity- Lifetime
- E-learning access- Lifelong
Course Outline
- Public Relations Officer
- Strategic Planning for Public Relations
- Communication and Public Relations
- Negotiating Skills and Public Relations
- Marketing PR and Integrated Marketing Communication
- Customer Relations
- Dealer Relations
- Vendor Relations
- Employee Public Relations
- Investor Relations
- Media Relations
- Corporate Social Responsibility (CSR)
- Corporate Image
- Corporate Identity Management
- Event Management
- Public Relations and Crisis Management
- Government Public Relations
- Public Relations and Lobbying
- Ethics and Public Relations
- Public Relations Agency
2. Introduction to Public Relations and the Media Specialization by Coursera
This course is meant for candidates interested in practicing public relations and branding communication. In this program, you get to learn about the use of different tools for managing your company’s reputation, different forms of media, and planning strategic communication to improve your company. Moreover, you will emerge with several portfolio pieces, a media contact list, a pitch, and a crisis communication plan after this specialization. So, it is a good option for you to choose but before applying keep note of the following important details.
Course Details
- Level- Beginner
- Duration- 4 months
- Subtitles: English
- Self-paced
Course Outline
- Principles of Public Relations
- Working with the Media
- The Nuts and Bolts of Public Relations
3. The Ultimate Public Relations Masterclass by Udemy
This course covers all the important concepts needed to be understood by the candidates aspiring to work in PR and the ethical and legal considerations of PR activity. Also, this course helps you know the way to have a successful career in PR, including how to find a great job, choose your area of specialty, and ways to maximize your chances of success. So, this training program is definitely a good option for candidates willing to start their careers as PR specialists.
Course Details
- Full lifetime access
- Fees- Rs 360
- 3 articles and 3 downloadable resources
Course Outline
- Introduction
- Introducing PR
- Research and planning
- Generating ideas
- Media relations
- Social media
- Other PR tactics
- Writing for PR
- Strategic PR planning
- Issues management and crisis communication
- PR, ethics and the law
- Your PR career
- Conclusion
4. Public Relations Foundations by Linkedin Learning
This program teaches you how to research audience, develop your messaging, create a PR plan, and use the right media mix. It also explains you different ways to be used to manage relationships with everyone from reporters to influencers and amplify awareness with the aid of internal champions, and navigate crises gracefully. Holistically, it enables you to explore PR writing and visual storytelling and measure the impact of your PR efforts. Moreover, some other important details of this course are as follows-
Course Details
- Price- Rs 1150
- Duration: 1h 39min
- Skill level: Beginner
- Self-paced
Course Outline
- Introduction
- From PR to PR Expanded
- Today’s Consumers
- The Integrated Approach to PR Planning
- Relationships and Champions
- When Crisis Strikes
- PR Writing Today
- The Value of PR
- Conclusion
5. Certificate In Public Relations QLS Level 1 by Oxford Home Study Centre
This course is comprised of three insightful units on public relations that help you understand exactly what the PR manager does and what is the importance of strong public relations. Here, you’ll get to explore a breakdown of the professional public relations process, some important PR tools, and the reason why the world’s biggest businesses invest incredible sums of money in public relations management. Moreover, some other important details of this program are as follows-
Course Details
- Duration- 80hrs
- Prerequisites- None
- Level- Beginner
- Course type- Online
Course Modules
- PR as Planned Communication
- Public Relations Process
- Tools for Public Relations
6. Certificate program in advertising and public relation(CPR) by weschool
The course helps in the development of your creative skills as required for creating advertising and marketing tactics. It focuses on providing complete knowledge on the topic from basic to advanced and thus acts a valid proof of your knowledge and skills on various professional platforms and your CV as well. Moreover, the topics covered in this course are as follows-
Course Outline
- Advertising Design & Media
- Account Planning and Servicing
- Consumer Buyer Behavior
- Digital Marketing
- Public Relations
7. Online Marketing, Advertising and Public Relations by E&S Academy
This course is intended for marketing professionals and other candidates with interest in public relations. It provides you with expertise of developing business contacts, building strategies, and arranging events as well. Thus, it is a good course to help you enhance your knowledge and skills in public relations management. Following are some important details and the course outline that you should know before enrolling in this course.
Course Details
- Price- $900
- Quizzes included
- Course type- Online
Course Outline
Lesson 1 – Marketing, Advertising, and Public Relations
Lesson 2 – Development and Management
Lesson 3 – Concepts of Advertising
Lesson 4 – The Goals of Advertising
Lesson 5 – Color in Advertising
Lesson 6 – Financial and Social Advertising
Lesson 7 – Organizational Structures and PR
Lesson 8 – Strategic Planning
We hope this blog will turn out to be insightful and will help you choose the best course for you. So, stop waiting and start learning; enroll in any of the above courses and kick-start your career in Public relations.
HAPPY LEARNING!!
