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MAGGI CONTINUES TO HAUNT NESTLE INDIA!

MAGGI CONTINUES TO HAUNT NESTLE INDIA!

Maggi continues to burn holes in the pockets of Nestle.

Those two minute noodles whose maggic took over millions of people in India, everybody loved it and enjoyed its taste (hope not that its good taste was due to that additional lead and msg! :P) , it was *our* , the students’ , snack during the exams, people’s midnight snack. Where is it? Long gone. Long gone are the days when we the so-called chefs would get out of our beds to make Maggi for ourselves. For those of us who claimed that they could ‘cook’ , just because they had mastered the art of making Maggi, a ban on Maggi came as a shock. A shock? More than a shock. A mini heart attack I should say!

After being tested to have excess lead and MSG (mono sodium glutamate) , Nestle India’s sales tremendously went down by 60-70 per cent. The company withdrew all the Maggi packets from the market.

Gujarat Ambuja Cement has received Rs 20 crore from Nestle to burn the packets of Maggi and thus is helping Nestle to destroy the Maggi that remain banned.

And that’s not all! The further costs of the company include the Rs 110 crore worth of finished and related material stocks remaining at the factories and the distribution centres. Here the additional costs like bringing back the stock from the market, transporting it to the destruction sites, destruction costs etc will also have significant figures.

Maggi noodles worth Rs 320 crore will be destroyed as it was banned by FSSAI,  as informed by Nestle India recently.

Now let me tell you something that you might not be knowing and that might be shocking.

It might sound weird,  but the fact is that Made-in-India Maggi is found to be safe for UK!

After Canada, the British food regulator has declared that Nestle’s Maggi noodles made in India to be absolutely safe for consumption. Even the lead content,  as reported by the UK Food Safety Agency (FSA) , has not given any cause of concern to which FSSAI has not made any statement.

Meanwhile,  the permissible lead content is expressed differently in the two countries- 0.2 g/kg in the UK and 2.5 ppm (parts per million) in India.

Even Canada,  Singapore,  Australia and New Zealand apart from the UK have given a green signal to Nestle India’s Maggi and found it to be safe for consumption.

Nestle said that there is no difference in the noodles meant for export and those for the Indian market. The company further said that it follows the same quality standards everywhere in the world.

A ban on Maggi has given market for other noodles to flourish but that’s really not a call of relief for them. After Maggi, the tests were conducted on the other brands selling noodles across the country and shockingly Sunfeast, Top Ramen and Wai-Wai are found to have excessive amounts of lead in their packets too and the lead content in the noodles of these brands is found to be even more than what was tested in Nestle’s Maggi!

Hope Nestle gets back soon with everybody’s favourite Maggi in he markets with all its quality checks done and no adulteration assured. But this time Maggi will really have to strive hard to get back its place in the markets.

HOPE TO SEE YOU SOON MAGGI!

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Akanksha Babbar

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