Are you aiming for a compliance job in AML/KYC but don’t know where to start? If yes, you are not alone. With financial crimes on the rise and regulations tightening globally, banks, fintech companies, and other financial institutions are on the lookout for skilled professionals who can detect, prevent, and manage financial risks effectively. This is where AML (Anti-Money Laundering) and KYC (Know Your Customer) compliance experts come in.
The demand for AML/KYC professionals is skyrocketing. Financial institutions are under immense pressure to comply with evolving regulations and avoid penalties from regulatory authorities. Digital banking, fintech innovations, cryptocurrency platforms, and cross-border transactions have increased the complexity of financial operations, making the role of compliance specialists more critical than ever. According to industry reports, the AML/KYC Compliance job market is expected to grow steadily in 2025, offering lucrative opportunities and career growth for qualified candidates.
So why is 2025 the perfect time to jump into AML/KYC roles? First, regulatory frameworks are becoming more robust worldwide.
- Governments and regulatory authorities are constantly updating laws to counter money laundering, terrorist financing, and financial fraud.
- Second, the rise of digital banking and fintech means more data to analyze and more sophisticated systems to monitor, requiring professionals who can bridge the gap between compliance and technology.
- Third, the integration of AI and machine learning in compliance processes is creating new avenues for professionals to work smarter and more efficiently, from transaction monitoring to risk profiling.
This blog will serve as your complete guide to preparing for AML/KYC compliance job roles in 2025. You will get actionable tips on building foundational knowledge, gaining professional certifications, acquiring practical skills, mastering interviews, and staying updated with the latest trends. Whether you’re a fresh graduate, a banking professional looking to switch, or someone aiming to grow in compliance, this guide will give you a structured roadmap to kickstart and accelerate your career.
By the end of this post, you’ll not only understand what it takes to succeed in AML/KYC roles but also have a clear, step-by-step plan to make yourself Compliance job-ready for the rapidly evolving compliance landscape of 2025.
Compliance Landscape – Trends & Opportunities 2025
The AML/KYC compliance field is evolving rapidly, and 2025 is shaping up to be a year of significant transformation. To succeed in this domain, it’s essential to understand the regulatory updates, technological shifts, high-demand sectors, and career prospects. Let’s break it down:
Regulatory Changes to Know in 2025
Regulations are the backbone of AML/KYC compliance. As financial crimes become more sophisticated, regulatory authorities worldwide are tightening their frameworks. Professionals in compliance must stay up-to-date to ensure organizations avoid penalties and reputational damage. Some key developments include:
- FATF Updates: The Financial Action Task Force (FATF) continues to release guidelines for combating money laundering and terrorist financing. In 2025, FATF is focusing on high-risk sectors such as virtual assets, fintech, and cross-border transactions. AML/KYC professionals must understand the latest FATF recommendations, especially regarding enhanced due diligence (EDD) for politically exposed persons (PEPs) and high-risk clients.
- RBI (Reserve Bank of India) Regulations: Indian banks and NBFCs must comply with RBI’s updated KYC and AML guidelines. Recent updates emphasize stricter verification processes for digital onboarding, reporting of suspicious transactions, and internal audits. Professionals need to be familiar with these changes and ensure operational procedures align with RBI standards.
- SEC & International Regulations: Globally, regulators like the SEC (U.S.), FCA (UK), and MAS (Singapore) are updating AML/KYC frameworks to include cryptocurrency transactions, decentralized finance (DeFi), and cross-border money transfers. Professionals must track changes in sanctions screening, suspicious transaction reporting, and regulatory compliance audits.
- GDPR & Data Privacy Compliance: With growing digital banking and fintech adoption, data privacy regulations like GDPR (EU) and similar global standards are increasingly intertwined with KYC processes. AML/KYC professionals must ensure that customer onboarding, data storage, and transaction monitoring comply with data protection laws while still enabling effective risk management.
Staying ahead of these regulatory updates is non-negotiable. Professionals must continuously monitor global and local compliance frameworks and incorporate best practices into their daily operations.
Increasing Role of AI and Automation in Compliance
Technology is reshaping AML/KYC processes. AI, machine learning, and automation tools are now integral to modern compliance functions. Here’s how:
- Transaction Monitoring: Automated systems can flag suspicious transactions in real-time, reducing manual effort and increasing accuracy. Machine learning models are increasingly used to detect patterns indicative of money laundering or fraud.
- Risk Profiling & Due Diligence: AI helps generate risk scores for customers based on multiple variables, enabling more efficient and precise KYC reviews. High-risk clients are identified faster, allowing teams to prioritize investigations.
- RegTech Solutions: Platforms like Actimize, Fenergo, and SAS use AI to streamline AML/KYC processes, including screening, reporting, and regulatory audits. Professionals familiar with these tools gain a competitive advantage in the Compliance job market.
- Efficiency & Accuracy: Automation reduces human errors, speeds up compliance workflows, and frees professionals to focus on complex investigations requiring analytical and judgment-based skills.
In 2025, AML/KYC professionals who combine regulatory expertise with technological literacy will stand out. Understanding AI-driven compliance tools is no longer optional—it’s a necessity.
High-Demand Sectors
AML/KYC expertise is in demand across several sectors in 2025. Knowing where opportunities are growing helps compliance job seekers target their preparation effectively:
- Banking: Traditional banks continue to be major employers for AML/KYC analysts, transaction monitoring officers, and compliance managers. Regulatory compliance is central to banking operations.
- Fintech: Digital wallets, payment gateways, and online lenders require AML/KYC professionals to navigate evolving regulations, manage risk, and prevent fraud.
- Cryptocurrency & Blockchain Platforms: Crypto exchanges, NFT marketplaces, and DeFi platforms are under regulatory scrutiny, creating a demand for compliance specialists who understand virtual assets and blockchain-based transactions.
- NBFCs (Non-Banking Financial Companies): NBFCs offering loans, credit, or investment services need strong AML/KYC frameworks, especially for high-volume digital transactions.
Professionals targeting these sectors should align their skills with the specific compliance challenges of each domain, from digital onboarding in fintech to blockchain monitoring in crypto.
Career Growth Potential and Salary Trends
AML/KYC compliance offers strong career growth prospects. Here’s what 2025 looks like:
- Entry-Level Roles: Positions such as AML/KYC Analyst, Transaction Monitoring Associate, and Compliance Executive typically start with competitive salaries that reflect regulatory importance.
- Mid-Level Roles: With 2-5 years of experience, professionals can move into roles like Compliance Officer, Risk Analyst, or Fraud Detection Specialist, handling more complex investigations and regulatory reporting.
- Senior Roles: With 5+ years, roles like Senior Compliance Manager, Head of AML/KYC, or Regulatory Risk Consultant become attainable. These positions often include strategic responsibilities, policy development, and team management.
- Salary Trends: Salaries are steadily increasing due to high demand and skill scarcity. For example, an AML/KYC Analyst in India can expect a salary range of INR 5–10 LPA, while senior managers or heads of compliance can earn upwards of INR 20 LPA. Globally, experienced professionals in fintech or crypto can command even higher packages.
AML/KYC is not only a secure career choice but also a financially rewarding one, with clear pathways for progression as you gain experience and expertise. 2025 is shaping up to be a pivotal year for AML/KYC professionals. Regulatory frameworks are evolving, technology is transforming compliance processes, and high-demand sectors are expanding opportunities for skilled individuals. By understanding the trends, leveraging AI-driven tools, and targeting the right sectors, professionals can position themselves for a successful and lucrative career in compliance.
How to Prepare for AML/KYC Roles?
Breaking into AML/KYC compliance roles requires a combination of foundational knowledge, practical skills, certifications, and real-world experience. Here’s a step-by-step roadmap to prepare effectively in 2025:
Step 1: Build Foundational Knowledge
Before diving into certifications or software tools, you need a strong understanding of core AML/KYC concepts:
- Key Concepts to Master:
- Money Laundering Stages: Learn about the three key stages—placement (injecting illicit funds into the financial system), layering (concealing the origin through complex transactions), and integration (bringing laundered money into the legitimate economy). Understanding these stages is critical for spotting suspicious transactions.
- Risk-Based Approach (RBA): Financial institutions categorize clients and transactions based on risk. AML/KYC professionals must understand how to assess risk using client profiles, transaction histories, and geographic factors.
- Transaction Monitoring: Learn how to monitor account activity for unusual patterns such as large cash deposits, rapid fund transfers, or round-dollar transactions that could indicate money laundering.
- Sanctions Screening: Understanding global sanctions lists (OFAC, UN, EU, etc.) is essential. You should know how to screen individuals, companies, and transactions against these lists to ensure compliance.
- Recommended Resources:
- Official Regulatory Guidelines: FATF recommendations, RBI/KYC guidelines, SEC/FINCEN publications.
- ISACA Materials: Helpful for understanding governance, risk, and compliance frameworks.
- ACAMS Resources: The ACAMS study guides and practice questions provide a structured approach to AML concepts.
Spend the first 1-2 months building this foundation. A solid understanding of the basics will make certifications and software learning far easier.
Step 2: Get Professional Certifications
Certifications provide credibility, structured knowledge, and networking opportunities. They are increasingly expected by employers in 2025.
- Top Certifications to Consider:
- ACAMS (Certified Anti-Money Laundering Specialist): Globally recognized, ideal for AML analysts, investigators, and compliance officers.
- Vskills Certified AML KYC Compliance Professional: Certification is aimed at enhancing the quality of compliance with the directions of RBI in combating illegal operations and movement of funds through the use of banking channels.
- ICA (International Compliance Association) Certifications: Offers a range of diplomas and certificates tailored to AML, financial crime prevention, and KYC.
- CAMS-FCI (Financial Crime Investigation): Focused on investigative skills and regulatory compliance for complex fraud detection.
- Diploma in AML & KYC Compliance: A structured program that covers regulations, processes, and reporting standards comprehensively.
- Benefits of Certifications:
- Demonstrates expertise and credibility to employers.
- Ensures updated knowledge aligned with 2025 regulatory changes.
- Provides networking opportunities through professional communities and forums.
- Often a requirement for career advancement to senior roles.
Choose at least one recognized certification within your first 6 months of preparation to boost credibility.
Step 3: Gain Practical Skills
Knowledge alone is not enough. AML/KYC professionals must be proficient with tools, analysis, and reporting:
- Using Compliance Software:
- Familiarize yourself with platforms like Actimize, SAS, Oracle Mantas, and Fenergo. These are widely used for transaction monitoring, case management, and regulatory reporting.
- Learn how to interpret alerts, generate reports, and follow investigation workflows.
- Excel & Data Analysis:
- Excel remains a crucial tool for analyzing large data sets, preparing reports, and identifying trends. Skills like pivot tables, VLOOKUP, conditional formatting, and basic macros can be highly valuable.
- Risk Assessment & Case Study Handling:
- Practice evaluating client risk based on factors like transaction volume, geography, and business type.
- Work on simulated case studies to assess suspicious activity, make compliance decisions, and document findings properly.
Allocate time for hands-on practice. Many software providers offer demo versions or trial access for learning purposes.
Step 4: Learn Soft Skills
Technical skills are necessary, but soft skills can make or break your career in compliance:
- Communication & Report Writing:
- AML/KYC professionals must communicate findings clearly, both in writing and verbally. Reports need to be concise, accurate, and regulatory-compliant.
- Attention to Detail & Analytical Thinking:
- Detecting suspicious transactions requires meticulous attention to small patterns and anomalies. Analytical thinking helps connect the dots between seemingly unrelated activities.
- Problem-Solving & Ethical Decision-Making:
- Compliance professionals frequently face grey areas and must make ethical judgments while adhering to regulations. Strong decision-making skills are essential.
Consider joining professional forums or workshops to improve your communication, critical thinking, and ethical reasoning skills.
Step 5: Mock Projects & Internship Experience
Practical exposure is vital for applying knowledge and improving employability:
- Working on Simulated AML/KYC Cases:
- Practice reviewing KYC forms, monitoring transaction alerts, and investigating red flags in controlled scenarios.
- Simulations help build confidence and prepare you for real-world challenges.
- Internship Opportunities:
- Apply for internships in banks, fintechs, or consulting firms.
- Hands-on exposure to compliance workflows, reporting, and software systems is invaluable.
- Internships often lead to full-time employment and expand your professional network.
Treat internships and mock projects as opportunities to demonstrate initiative, problem-solving, and technical expertise—qualities recruiters highly value. Preparing for AML/KYC roles in 2025 requires a strategic mix of knowledge, certifications, technical skills, soft skills, and practical exposure. By systematically building your foundation, obtaining recognized certifications, mastering compliance tools, and gaining real-world experience, you can position yourself as a highly competent candidate ready for the rapidly growing compliance industry.
How to prepare for Interviews in 2025?
Landing an AML/KYC compliance role doesn’t just require knowledge and certifications—it also demands strong interview preparation. Interviews for compliance positions assess your understanding of regulations, analytical skills, attention to detail, and practical experience. Here’s a comprehensive guide to get interview-ready for 2025. Cracking an AML/KYC interview isn’t just about memorizing regulations. It’s about demonstrating analytical thinking, practical knowledge, and professional readiness. Here’s a step-by-step strategy:
1. Master Core Concepts Thoroughly
- AML Fundamentals: Know the stages of money laundering (placement, layering, integration), transaction monitoring, sanctions screening, and risk-based approaches.
- KYC Principles: Understand client onboarding, risk assessment, ongoing monitoring, and regulatory reporting requirements.
- Regulatory Updates: Stay updated on FATF, RBI, SEC, FCA, GDPR, and local compliance rules. Be ready to discuss recent trends or updates that could impact your role.
- Strategy: Make concise notes or flashcards summarizing these topics for quick review before the interview.
2. Practice Scenario-Based Questions
- Why it matters: Employers want candidates who can apply knowledge, not just recite theory.
- Examples to prepare for:
- Detecting suspicious transactions in real time.
- Investigating high-risk client profiles.
- Responding to compliance breaches.
- Strategy: Use the STAR method (Situation, Task, Action, Result) to structure your answers. Practice explaining step-by-step how you would handle each scenario.
3. Showcase Certifications and Practical Exposure
- Highlight certifications like ACAMS, Vskills, ICA, or CAMS-FCI.
- Discuss hands-on experience with compliance software: Actimize, SAS, Oracle Mantas, Fenergo.
- Mention any internships, mock projects, or case studies you’ve handled.
- Strategy: Create a portfolio of experiences or examples to reference during the interview. This shows you can immediately contribute to the organization.
4. Familiarize Yourself with Compliance Tools and Reporting Formats
- Software Preparation: Know how transaction monitoring, alert generation, and case management work in AML/KYC platforms.
- Reporting Knowledge: Understand the structure of regulatory reports and what details are critical.
- Strategy: If possible, practice generating sample reports or reviewing demo dashboards. This shows hands-on readiness and technical competence.
5. Develop Strong Analytical and Communication Skills
- Analytical Thinking: Prepare to break down complex scenarios and identify red flags quickly.
- Communication: Be able to explain compliance decisions clearly, concisely, and professionally.
- Strategy: Practice explaining complex cases to someone unfamiliar with AML/KYC concepts. If you can make it simple, you can handle interviews effectively.
6. Mock Interviews and Feedback
- Conduct mock interviews with mentors, peers, or online platforms specializing in compliance roles.
- Focus on scenario questions, behavioral questions, and technical questions.
- Strategy: Record yourself answering questions to identify gaps in clarity, confidence, or technical accuracy.
7. Stay Updated and Be Curious
- Follow news on regulatory changes, fintech innovations, crypto compliance, and AI tools in AML/KYC.
- Strategy: Mention recent developments during interviews to show you’re proactive and engaged with the industry.
A structured interview preparation strategy combines deep knowledge of AML/KYC principles, scenario-based practice, software familiarity, certifications, analytical thinking, and strong communication skills. By following these steps, you’ll not only answer questions confidently but also demonstrate practical readiness, critical thinking, and professionalism—qualities that employers in 2025 are actively seeking.
Roadmap to Success in AML/KYC Compliance
Breaking into AML/KYC compliance and building a successful career requires structured planning. A well-defined roadmap helps you acquire knowledge, gain practical skills, and position yourself as a desirable candidate for 2025 roles. Below is a detailed step-by-step roadmap:
Step 1: Build a Strong Foundation (Month 1–2)
- Focus Areas:
- Core AML concepts: Money laundering stages, transaction monitoring, sanctions screening.
- Core KYC concepts: Client onboarding, risk assessment, and ongoing monitoring.
- Regulatory frameworks: FATF, RBI, SEC, GDPR/KYC regulations, and local compliance rules.
- Activities:
- Read official guidelines, regulatory publications, and foundational compliance manuals.
- Watch webinars and short courses on AML/KYC basics.
- Create a summary notebook or flashcards for quick revisions.
- Outcome: Strong understanding of compliance fundamentals and regulatory environment.
Step 2: Obtain Professional Certifications (Month 3–6)
- Target Certifications:
- ACAMS (Certified Anti-Money Laundering Specialist)
- ICA Certifications (Diploma in AML & KYC Compliance or Advanced Financial Crime Programs)
- CAMS-FCI (Financial Crime Investigation)
- Preparation Strategy:
- Enroll in structured online courses aligned with certification exams.
- Solve practice questions and mock tests.
- Join online study groups and professional communities.
- Outcome: Credibility, structured knowledge, and access to networking opportunities with global compliance professionals.
Step 3: Gain Practical Exposure (Month 5–8)
- Hands-On Activities:
- Work on mock AML/KYC cases: Identify red flags, perform risk assessments, and document findings.
- Learn compliance software like Actimize, SAS, Oracle Mantas, or Fenergo.
- Analyze transaction data using Excel or similar tools to detect anomalies.
- Internships:
- Apply for internships in banks, fintech companies, or consulting firms.
- Observe real-life compliance workflows, reporting mechanisms, and investigations.
- Outcome: Real-world experience, improved technical skills, and confidence to handle practical scenarios.
Step 4: Strengthen Analytical & Soft Skills (Month 7–9)
- Analytical Skills:
- Practice scenario-based problem-solving. Example: Investigating high-risk transactions, assessing client profiles, or evaluating alerts generated by compliance software.
- Use case studies to sharpen decision-making and risk assessment abilities.
- Soft Skills:
- Communication: Learn to write concise, clear, and regulatory-compliant reports.
- Attention to detail: Develop the ability to detect anomalies in complex data sets.
- Ethical judgment: Practice making decisions that comply with regulations while balancing business considerations.
- Outcome: A well-rounded professional capable of handling compliance tasks efficiently and effectively.
Step 5: Prepare for Interviews (Month 10–12)
- Interview Strategy:
- Study common AML/KYC interview questions and prepare structured responses using real-life examples.
- Highlight certifications, practical experience, and software familiarity.
- Demonstrate scenario-based problem-solving skills.
- Research target organizations and understand their regulatory focus and compliance culture.
- Mock Interviews:
- Conduct mock interviews with mentors, peers, or online platforms to refine answers and gain confidence.
- Outcome: Strong interview readiness, ability to articulate knowledge clearly, and a professional demeanor.
Step 6: Continuous Learning & Networking (Ongoing)
- Stay Updated:
- Follow FATF updates, RBI circulars, SEC/FCA regulations, and trends in fintech and crypto compliance.
- Attend webinars, workshops, and online courses for continuous upskilling.
- Networking:
- Engage with LinkedIn compliance groups, professional forums, and ACAMS chapters.
- Participate in discussion panels or webinars to expand industry connections.
- Outcome: Long-term career growth, awareness of emerging trends, and visibility in the AML/KYC community.
AML/KYC Compliance Career Roadmap: From Entry-Level to Leadership
A career in AML/KYC compliance offers structured growth, diverse opportunities, and rewarding compensation. As financial institutions, fintech companies, and crypto platforms expand, the demand for skilled compliance professionals is soaring. Whether you’re a fresh graduate or an experienced professional, understanding the career ladder, required skills, certifications, and potential employers can help you plan your growth strategically.
The table below provides a comprehensive roadmap from entry-level roles to top leadership positions, highlighting years of experience, essential skills, knowledge gained, typical employers, locations in India, salary ranges, recommended certifications, and primary responsibilities.
Level | Job Role / Title | Years of Experience | Skills Required | Knowledge Gained | Typical Employers / Companies | Location (India) | Salary Package (INR) | Certifications (Recommended) | Career Focus / Responsibilities |
---|---|---|---|---|---|---|---|---|---|
Entry-Level | AML/KYC Analyst / Compliance Associate | 0–2 years | Attention to detail, basic Excel, communication skills | Understanding of AML/KYC basics, transaction monitoring, client onboarding | Banks, NBFCs, Fintech startups | Mumbai, Bengaluru, Hyderabad, Delhi | 5–8 LPA | ACAMS Foundation, ICA Intro to Compliance | Transaction monitoring, document verification, flagging suspicious activity |
Junior | Transaction Monitoring Analyst | 1–3 years | Analytical skills, compliance software basics, reporting | Hands-on transaction monitoring, risk profiling, alert handling | Banks, Fintechs, Consulting firms | Mumbai, Bengaluru, Delhi | 7–10 LPA | ACAMS, ICA Level 2 | Investigate alerts, document cases, submit regulatory reports |
Mid-Level | KYC Officer / Compliance Officer | 3–5 years | Risk assessment, Excel & analytics, software proficiency, communication | Advanced KYC procedures, AML risk management, regulatory reporting | Banks, NBFCs, Fintechs, Crypto exchanges | Mumbai, Bengaluru, Hyderabad, Pune | 8–15 LPA | ACAMS, ICA Diploma in AML/KYC | Client onboarding, EDD reviews, risk scoring, regulatory compliance |
Senior | Senior Compliance Analyst / Senior AML Specialist | 5–7 years | Leadership, software mastery, reporting, investigation skills | Strategic AML risk management, complex transaction monitoring, sanctions screening | Banks, Fintechs, Consulting & Audit firms | Mumbai, Delhi, Bengaluru | 12–18 LPA | ACAMS, ICA Advanced Financial Crime, CAMS-FCI | Lead investigations, mentor junior staff, ensure regulatory compliance |
Lead / Manager | Compliance Manager / AML/KYC Manager | 7–10 years | Team management, advanced analytics, regulatory knowledge, stakeholder management | Policy formulation, strategic risk management, internal audits | Banks, Multinational Fintechs, Audit & Consulting firms | Mumbai, Delhi, Bengaluru | 15–25 LPA | ACAMS, ICA Advanced, CAMS-FCI | Oversee teams, ensure compliance frameworks, reporting to senior management |
Head / Director | Head of AML/KYC / Senior Compliance Manager | 10+ years | Strategic planning, leadership, global regulations, risk mitigation | Enterprise-wide AML/KYC strategy, regulatory liaison, business impact analysis | Large Banks, Global Fintechs, MNCs | Mumbai, Delhi, Bengaluru | 20–35 LPA | ACAMS Expert, ICA Advanced | Design compliance policies, manage global/regional teams, coordinate with regulators |
Executive / CXO | Chief Compliance Officer / Head of Financial Crime | 15+ years | Executive leadership, cross-border regulations, strategic vision, governance | Enterprise risk strategy, regulatory governance, high-level stakeholder management | Large Banks, MNCs, Fintech conglomerates | Mumbai, Delhi | 30+ LPA | ACAMS Fellow, ICA Strategic Certifications | Board-level compliance responsibility, strategic oversight, regulatory liaison |
Expert Corner: Insider Advice for AML/KYC Compliance Job Success
To give you an edge, here’s advice from AML/KYC professionals who have navigated the compliance landscape successfully:
- Start Early: Regulatory knowledge and certifications take time. The sooner you start, the more confident you’ll be.
- Think Like a Criminal: Understanding how money laundering schemes work helps you identify anomalies more effectively.
- Leverage Technology: Proficiency in compliance software and analytics tools is a differentiator in 2025.
- Document Everything: Accurate, detailed, and compliant reporting can set you apart in interviews and on the job.
- Stay Curious: The compliance landscape is constantly evolving. Professionals who proactively learn new regulations, software tools, and industry trends are the most successful.
- Network Strategically: Join professional communities, attend workshops, and interact with mentors. Networking often opens doors that credentials alone cannot.
A career in AML/KYC compliance is both challenging and rewarding. By following this structured roadmap—building strong foundational knowledge, gaining certifications, acquiring practical skills, refining analytical and soft skills, preparing strategically for interviews, and continuously learning—you can position yourself as a highly competent, in-demand professional in 2025 and beyond.
Study Resource: Practice Test
After understanding and learning about the Certified AML-KYC Compliance Officer exam topics, it is time for practice tests. That is to say, practice tests are important for better preparation as by assessing yourself with these tests you will know about your weak and strong areas. Moreover, you improve your answering skills for getting better results. So, make sure to find the best practice sources.

AML KYC Compliance Job Best Interview Questions
Checkout these latest Online interview questions to prepare for AML KYC compliance role in Banking industry as well as in corporates. The questions are based on recent interviews conducted. Prepare now !
