“Yoga teaches us to cure what need not be endured and endure what cannot be cured”
Yoga was born in India some 26,000 years ago and is one of the most significant ancient cultures of India. The health benefits of yoga, needless to say, are profound. Apart from that, there are other benefits too. The increasing enthusiasm to practice yoga has reformed yoga as an emerging market in the economy. Ranging from yoga mats, yoga pants to yoga props, yoga accessories etc. a numerous of sales have been made and has contributed to the growth of this industry. Other than that, yoga classes and yoga studios are also popular economic activities.
The yoga industry is worth of $80 billion worldwide. Majority of the yoga practitioners in the world are Indians but, U.S. has become the world’s largest yoga market with $27 billions of worth. There are over 20 million Americans who practice yoga. To America, Yoga was first introduced by Swami Vivekananda in the year 1893. According to the recent studies the yoga market in the U.S. is growing around $11 billion a year. There has been an 87% increase in the spending in yoga products. There are many famous yoga studios spread across different states in all over the country.
For example, one of the leading yoga studios is the Iyenger yoga association which has its presence not only in India but in several countries. It has various studios in U.S., UK, and Australia etc. Various online ventures are also coming up like the yogaworks.com etc. Also Yoga services are an emerging option for business.
Though India has given birth to yoga, Yoga Industry sales in India is just around 3-5% of the world. Majorly Indian yoga market is unorganized. Our Prime Minister has succeeded in giving international recognition to yoga in the United Nations. Moreover, the government has also proposed a certain share of expenditure in the promotion of yoga by setting up ashrams in various states. This initiative is expected to pace up the growth of yoga industry in India. The ASSOCHAM’s studies show that Yoga in India is expected to grow by 30-35% in the coming years.
A healthy country has better prospects for growth. Yoga contributes to the development of the human capital. Also studies show yoga is beneficial in reducing stress during economic crises and helps in rebuilding the economy by inducing positivity. Yoga is India’s greatest cultural exports. Indian economy needs a right direction in using yoga as a growth factor. India is the mother of history and culture. Proud to be an Indian!
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57 Comments. Leave new
I think with the increase on importance of yoga.. the industry will grow in India too.
yes it will!
Now India has made other countries to celebrate International Yoga Day and also changing mentality of people that Yoga is religious will emerge a Yoga Industry in India for sure!!
yes i agree!
informative 🙂
thanks
That is some good stats you mentioned. Nice.
Thank you!
nice
Thanks!
Good work :D.. iNteresting as well as informative
Thank you
Yoga needs better marketing in India, and PM Modi has definitely taken the first step…
Yes he has revived yoga in india!
Great work..yoga has really gained importance un recent years
Thanks.. i agree!
Yes its good to see…that we have now started celebrating it but we need to promote it more..and more attention is needed..but well explained:);)
Thanks 🙂
Nice article
Thanks
well explained!! Yoga craze will definitely hike in the times to come!!
Thanks.. yes it will surely!
Yoga industries are now growing.. Great work..!
Thanks
Great article 🙂
Nice work megha !
Thank you 🙂
Very factual article..
Great job Megha..!
Thanks
Very factual article..
Great job Megha..!
very nice , informative and excellent article
Recently, yoga day was celebrated and I personally think it is an Important part of our lives
Good one! Liked the article.
thanks
very well written 🙂
very nice article..
yoga is a very important part in our busy lives these days.keep up the good work!
You’ve written about the topic really well
Yoga really helps in maintaining inner peace.
Nice article.
Very well written!
Yoga was invented in India still it is least practiced in our country. It is really important for prolonged living and our health. Good that you have chosen this topic 🙂
No.. yoga is practiced in India the most.. still its industry has not grown as in other countries.. we need to emphasize on the yoga industry as well!
We can see many celebrities endorsing yoga too!
Nice topic
Good article. Promoting Yoga at the international stage can help increase India’s soft power.
Yoga is very helpful….it’s slowly being commercialized!
Very much good article…..India started celebrating Yoga day…. So its good to grab more info abut it
Definitely proud to be Indian but it is sad how Indians are drifting away from their culture. These days yoga is being practiced more by foreigners as compared to Indians.
Yes!
Yoga keeps us healthy and fit. Good work.
Yoga is a lifestyle approach. I personally feel that with its never ending benefits and the growing trend, India is going to be its fast emerging industry in the years to come.
Yes it will definitely!
Nice article
Thanks a lot everyone!
Yoga is the key to mental, physical and social health
Truly said, Yoga has its own importance in our life!
great job
Informative. Good job!
Thank you so much !