As customer perception and trust are essential for any business to thrive today therefore, brand management possesses ultimate importance today. It not only gives you the opportunity to ensure the alignment of both the intangible and visual aspects of your brand but also helps you clearly put the customer at ease. Thus, brand management as as career is in great demand today. Subsequently, companies look for candidates with excellent knowledge of brand management backed up by related certifications that validate their skills in the same so as to maintain and monitor their branding activities. So, if you also aspire to build a career in brand management then simply follow us till the end of the blog as here you’ll get to find the 8 Best Brand Management Certification and Courses to kick start your career in 2022. Let’s begin with knowing the roles, responsibilities, and required skills of a brand manager.
Responsibilities
Some major roles and responsibilities of a brand manager are-
- Maintaining the authenticity of brand
- Monitoring the branding activities
- Maintaining the internal and external focus of brand
- Ensuring that the products fall under their brand resonate with potential customers
Recommended skills
To begin with, let’s discuss the basic skills that are required to become a proficient brand manager. These are-
- Technical skills
- Detail-orientation
- Budget-management skills
- Problem solving ability
- Innovative thinking
- Management skills
- Presentation skills
8 Best Brand Management Certification and Courses to kick start your career in 2022
So, for the candidates who aspire to refine their skills and boost their career in brand management, here are the best courses offered by some well-known online educational sites and institutes that will both enhance your knowledge and will also validate your knowledge on several professional platforms and your CV. So, without wasting any more time, let’s look at the 8 Best Brand Management Certification and Courses to kick start your career in 2022.
1. Certified Brand Manager Course by Vskills
This course emphasizes teaching the way to develop and manage brand image. This government certification tests you on several fronts of brand management, brand portfolio management, product communication, brand marketing, developing consumer and customer insight-driven brand marketing strategies, and long and short term brand portfolio development. So, by the end of this program you’ll gain enough knowledge and skills that are required to become a brand manager.
Course Details
- Government certification
- Fees- Rs 2499
- Validity- Lifetime
- Learning duration- 24 hrs
Course Outline
- Branding Terms
- Branding Basics
- Nature of Relationship
- Building Successful Brands
- Brand Building
- Brand Names and Brand Extensions
- Co-Branding and Corporate Branding
- Brand Associations and Brand Image
- Brand Loyalty
- Brand Relationship
- Brand Equity
- Brand Management Process
- Brand Evolution
- Value of Brands
- Brand Planning and Brand Potential
- Brands and Consumer Buying Process
- Consumer Search for Brand Information
- Issues Associated with Effective Brand Names
- Added Values Beyond Functionalism
- Brand Personality
- Branding to Make Tangible the Intangible
- Response of Weak and Strong Manufacturers
- Brand Positioning Strategies
- Consumer Segmentation
- Brand Architecture and Brand Portfolio
- Perceptual Mapping
- Brand Benefits and Attributes
- Advertising and Branding
- Successful Repositioning
- Differential Advantage and Positioning
- Brand as Strategic Devices
- Brand Evaluation and Planning
- Protecting Brands
- Legal Perspectives in Branding
- Online Branding
- Business to Business Branding
- Social Media Branding
2. Brand Management: Aligning Business, Brand and Behaviour by Coursera
The course aims to change the conception of brands as being the visual identity and image of an organization to an experience along the moments-that-matter along the journey of consumers and, hence, delivered by people across the whole organisation. Thus, in this course, you’ll understand that brands are not just an external promise to consumers, but a means of executing business strategies through internal brand-led behaviour as well as culture change.
Course Details
- Level-Beginner
- Duration-17 hrs
- Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
- Flexible deadlines
Course Outline
- Brand Purpose & Experience
- Brand Design & Delivery
- Brand Leadership and Alignment
- Brand Practices & Engagement
- Brand Metrics & Returns
3. Brand Management: Build Successful Long Lasting Brands by Udemy
This program teaches you the foundations of brand management. It opens with considering some of the issues involved in nurturing brands and further explains how to manage brands effectively. Moreover, presents a framework to characterize the quality of a brand. Thus, this course is good enough to familiarize oneself with the basic concepts of branding.
Course Details
- Certification validity- Lifetime
- Price- Rs 455
- Learning hours- 5.5 hrs
Topics Covered
- Principles of brand management
- 360 branding
- Brand differentiation
- Strategic brand management
- Brand vision
- Staff as branded builders
- Brand audit
- Brand evauation
4. Strategic Brand Management by edX
In this course, you’ll examine several topics and strategies related to the building, measurement, and management of a brand, including the direct and indirect measures of brand equity, desired brand knowledge structures, choice of brand elements, development of supporting marketing programs, and management of brands over time.
Course Details
- Instructor-paced
- Duration- 12 weeks
- Level-Advanced
Course Outline
- Introduction to brand management
- Customer-based brand equity (CBBE)
- Brand resonance
- Brand elements
- Brand value chain
- Designing brand building marketing programs
- Designing and implementing brand architecture strategies
- Brand extensions
- Managing brands over time
- Managing brands over geographic boundaries and market segments
5. Building and managing a luxury brand by SP Jain school of global management
This course enables you to understand the trilogy of luxury and the way history has played a key role in the defining luxury brands and the journey ahead. So, here, you’ll learn about the global luxury brand tactics and principles of brand architecture via this interactive and discussion-based teaching platform. So, by the end of this course you’ll evolve as a successful luxury brand manager with knowledge of building and managing luxury brands across diverse sectors.
Course Details
- Duration- 30hrs
- Fees- USD 60
- Rating-4.88
6. Create a Brand Strategy by Linkedin Learning
This course explains the way create compelling brand strategies that get the best results for an organization. It demonstrates how to frame your strategy properly and also covers brand positioning, the way of climbing a benefit ladder and determining your position. Additionally, it also helps you create a personality for your brand, determine the tone, and then create an activation strategy.
Course Details
- Level-Intermediate
- Exercise File-1
- Accessible on tablet and phone
Modules
1. Frame Your Brand Strategy: Starting with Customer and Market Research
2. Develop Your Brand Promise: Building a Unique Position
3. Define Your Brand Character: Articulating Brand Value
4. Activate Your Brand Strategy: Connecting with Customers
5. Refine Your Brand Strategy: Influencing the Customer Experience
7. Brand Management: Creating What Sets You Apart by Skill Share
This course enables you to learn how to define and develop the basic pillars that set your brand apart. This short 1-hour class is therefore helpful for entrepreneurs, startups, and basically everyone who is eager to grow a brand with conviction. So, if this is what you are looking from in a brand management course then you can go for this program.
Course Details
- Level-All
- Projects-40
- Language-English
Course Topics
1. Introduction
2. Your Project
3. What Is “Brand”?
4. Vision, Mission, and Values
5. Brand Positioning
6. Voice and Tone
7. Look and Feel
8. Managing Your Brand
9. Operationalizing Your Brand Strategy
10. Finding Brand Channels to Build Community
11. Final Thoughts
8. Brand management Cornell certification program
This course will help you define the basic building blocks for your brand purpose helping you understand the target groups and crafting integrated marketing communications. So, here, you’ll identify opportunities as well as threats that affect the market position of your brand and determine the potential strategies to capitalize on chances to strengthen the position of your brand.
Topics Covered
- Brand Purpose
- Brand Strategy
- Brand Positioning
- Brand Planning
- Brand Activation
- Brand Measurement
So, it’s time to wrap up the blog with the hope that it’ll help you decide which course suits your requirements the best. So, what are you waiting for? Right away enroll for any of the above courses and boost your knowledge on brand management.
HAPPY LEARNING!!
