Vskills Certification Exam -Online Testing available from 15th May 2020 | Write to info@vskills.in to know more

Email Marketing is one of the oldest marketing techniques in Online Marketing Domain. With 2.2 billion users, email offers the largest reach. Moreover, being an open protocol, it offer complete control to segment your audience, target them based on the attributes and behavior & deliver personalized communication. At the same time, you need to use appropriate tools & techniques to leverage it appropriately.

Please note that completing the Video-based course by Digital Vidya is mandatory to appear in this certification exam.

 * Only e-learning will be provided.

Why should one take this certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Email Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in Email Marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Companies that hire Vskills Certified Email Marketing Professionals

Email Marketing is in great demand. Companies across all verticals are looking for skilled Email Marketing professionals for promoting their business on Digital Media. Email Marketing Professionals are also in high demand in marketing agencies across the world. There are a lots of Marketing Agencies, which are now specializing in Digital Media and they are recruiting 100s of Email Marketing Professionals.

Email Marketing Table of Contents


Email Marketing Mock Test


Apply for Email Marketing Certification

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Email Marketing


  • Setting up an Email Marketing Machine
  • ISPs
  • Hosting Facility
  • MTA
  • IP/DNS
  • Shared vs. Dedicated IPs
  • Reverse DNS
  • MX Record
  • White listing
  • Response Handlers
  • Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House e-newsletters

Effective Creative

  • Introducing: CRABS
  • Does your email have crabs?
  • Email template model
  • Best Practices
  • NLP Demonstrations (neuro linguistic programming) to understand customers better

Nurturing & Automation

  • Tools to enhance lead nurturing
  • Enhance better reach
  • Analyze behavior patterns
  • Analytics
  • Automation and more

Resources to do situational analysis and progressive

  • Customer personal tool kit
  • Complete email marketing worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy toolkit
  • Email contact strategy template
  • Email campaign calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web resources to improve subject lines, html codes, spam testers and deliverability issues      
Pradeep Chopra
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Digital Marketing globally. He also sits on the advisory board of Social Media Chambers Malaysia. Pradeep Chopra is the CEO & Co-founder of Digital Vidya, India's largest Digital Marketing training company.
Kapil Nakra
Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.
“Exam scheduling to be done through user account” / “Exam once scheduled cannot be cancelled”
Date of Examination
Examination Time
01:00 PM - 02:00 PM
02:30 PM - 03:30 PM
04:00 PM - 05:00 PM
05:30 PM - 06:30 PM
10:00 AM - 11:00 AM
11:30 AM - 12:30 PM

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