The advent of internet and its impact..

New Media – The advent of internet and its impact on our information space In more recent years, technological innovation has again changed the face of mass media. Cable television, satellites, fiber-optic technologies, and especially computers have helped create an explosion in media products and formats. Ironically, much of this change has resulted in a move away from the mass broadcast audience toward smaller, more specialized niche populations – a process called “narrowcasting”. With computer…

Continue reading