MarketingMediaSurrogate Advertising27 Feb 20158 CommentsWhat does one mean by Surrogate Advertising? Direct advertising for certain products such as liquor, cigarettes, etc is banned in India…
EntrepreneurshipExit Businessmen, Enter Entrepreneurs20 Jan 20156 CommentsBusinessman and Entrepreneur are two terms that are often used interchangeably by people, however we see that the word entrepreneur…
Accounting, Banking & FinanceInternational Financial Reporting Standards (IFRS)19 Jan 20156 CommentsInternational Financial Reporting Standards (IFRS) are issued by the International Accounting Standards Board (IASB). They are a set of international accounting…
Accounting, Banking & FinancePrivate Equity9 Jan 20154 CommentsPrivate Equity refers to the equity capital that is not quoted or traded publicly on a stock exchange. Thus, investors…
Accounting, Banking & FinanceFinancial Modelling6 Jan 20155 CommentsFinancial Modelling is the process by which a firm constructs a financial representation of some, or all, aspects of a…
Accounting, Banking & FinanceArbitThe “Achhe Din” of the Indian Economy5 Jan 20156 CommentsThe year 2014 began with a low growth rate of 4.7% in the first quarter but the Indian economy gained…