Certified Brand Manager

Brand Managers are responsible for analyzing brand positioning and consumer insights as well as help in shaping and communicating the vision and mission. They also translate brand elements into plans and go-to-market strategies. For better understanding check the below responsibilities of a brand manager.

Responsibilities
  • Brand managers manage a team of marketing people working on brand initiatives. And, also lead creative development for motivating the target audience.
  • They establish performance specifications, cost and price parameters, market applications, and sales estimates. 
  • Brand managers measure and report the performance of all marketing campaigns, and assess ROI and KPIs. And, they also monitor the market trends, research consumer markets, and competitors’ activities.
  • Next, they also control new and ongoing marketing and advertising activities as well as monitor product distribution.
  • Lastly, they align the company around the brand’s direction, choices, and tactics.

Vskills Certified Brand Manager

Vskills Certified brand manager course will help candidates to learn about the process of developing and managing the brand image. Also, the certification validates the candidate’s skills and knowledge in various areas that include brand management, product communication, brand portfolio management, and brand marketing. Further, this also adds on the concepts like long and short-term brand portfolio development, developing consumer and customer insight-driven brand marketing strategies, and digital management.

Exam Process

Vskills being India’s largest certification providers gives candidates access to top exams as well as provides after exam benefits. This includes:

  • The certifications will have a Government verification tag.
  • The Certification is valid for life.
  • Candidates will get lifelong e-learning access.
  • Access to free Practice Tests.
  • Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and  ‘Vskills Certified’ On Shine Shine.com.
exam details

Course Outline for Certified Brand Manager

Certified Brand Manager covers the following topics –

Branding Terms

Branding Basics

Nature of Relationship

Building Successful Brands

Brand Building

Brand Names and Brand Extensions

Co-Branding and Corporate Branding

Brand Associations and Brand Image

Brand Loyalty

Brand Relationship

Brand Equity

Brand Management Process

Brand Evolution

Value of Brands

Brand Planning and Brand Potential

Brands and Consumer Buying Process

Consumer Search for Brand Information

Issues Associated with Effective Brand Names

Added Values Beyond Functionalism

Brand Personality

Branding to Make Tangible the Intangible

Response of Weak and Strong Manufacturers

Brand Positioning Strategies

Consumer Segmentation

Brand Architecture and Brand Portfolio

Perceptual Mapping

Brand Benefits and Attributes

Advertising and Branding

Successful Repositioning

Differential Advantage and Positioning

Brand as Strategic Devices

Brand Evaluation and Planning

Protecting Brands

Legal Perspectives in Branding

Online Branding

Business to Business Branding

Social Media Branding

Certified Brand Manager study guide

Study Resource: Exam Objectives

For any exam, understanding exam objectives provide a huge benefit to candidates during the preparation time. So, before starting preparing, the first task should be to get all the exam-related details that include the important contents and its resources. This will help candidates to easily start preparing for the exam and to understand things more accurately. For the Certified Brand Manager exam the topics include:

  • Branding Basics
  • Nature of Relationship
  • Brand Names and Brand Extensions
  • Brand Loyalty
  • Brand Relationship
  • Value of Brands
  • Brands and Consumer Buying Process
  • Consumer Search for Brand Information
  • Consumer Segmentation
  • Brand Architecture and Brand Portfolio
  • Perceptual Mapping
  • Brand Benefits and Attributes
  • Advertising and Branding
  • Successful Repositioning
  • Differential Advantage and Positioning
  • Brand as Strategic Devices
  • Brand Evaluation and Planning
  • Protecting Brands
  • Legal Perspectives in Branding
  • Online Branding
  • Business to Business Branding
  • Social Media Branding
exam brochure

Study Resource: Vskills E-Learning

Vskills Certified Brand Manager provides candidates access to prepare for the exam using the online learning material for a lifetime. The online material for this is regularly updated. Moreover, the e-learning that is provided comes with hard copy material for helping candidates to improve and update the learning curve for getting better opportunities.

Refer: Certified Brand Manager

Study Resource: Books for Reference

Reference Books can provide benefits to candidates to learn and understand things more accurately. For the Certified Brand Managerexam, there are various books available which you can find online or in libraries. Some of the books are as follows:

  • Designing Brand Identity: An Essential Guide for the Whole Branding Team Book by Alina Wheeler
  • Advanced brand management Book by Paul Temporal

Study Resource: Practice Test

After completing the topics for the Certified Brand Manager exam, candidates should start assessing using practice tests. Using practice tests will help them for better preparation as well as with these tests candidates will know about their weak and strong areas. So, prepare well for the certification and get yourself Certified Tag.

Certified Brand Manager prac tests
Brand Manager Interview Questions

Preparing for a role in Brand Management, then you must checkout these interview questions to prepare for the upcoming interview, these can prove handy in clearing the job interview, checkout for free !

Brand Manager Interview Questions

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