Counter Fakes

The issue of counter fakes has reached such a level in India that some corporates, who otherwise are enemies at the marketplace, had no choice but to get together. They wish to fight out with counterfeits and look alike goods. The activities are to be undertaken under the banner of Brand protection Committee (BPC) of FICCI. A comprehensive action plan is to be developed to counter the threat of counterfeit goods, currently costing the industry an estimated Rs 2500 crore in annual sales. And government does not get the taxes on it. The plan would –

  • Emphasize the enforcement of laws and also strive to make legal provisions more stringent for lawbreakers.
  • Make consumers aware of the risks they take in using such goods.
  • Create interaction with state and Central Governments in making government agencies more responsive to the threat of such goods.
  • Create interaction with state and Central Governments in making government agencies more responsive to the threat of such goods.

Brand Protection Committee has members like HLL, P&G, Coke, Pepsi, Colgate, Tata Tea, Dabur, Smith line Beecham and Marico. BPC has also launched a web site, which gives details of the problems of using spurious goods and the people arrested during the raids for spurious goods.

Can you think of key reasons for purchase of fake goods?

  • Lack of awareness between the real thing and not the new thing (due to packaging deception)
  • Fake goods are about 50 per cent cheaper (and India has enough poor people who cannot dream of better things and products in life).

The phenomenon is stronger in small towns and in the rural areas. At times the law of the land has shown look alike products their place.

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